Japan Mobile Payments Market

Market Overview:

Japan mobile payments market size reached USD 173 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,463 Billion by 2033, exhibiting a growth rate (CAGR) of 23.4% during 2025-2033. The growing number of individuals with a strong affinity for technology and the rising trend among small businesses to appeal to those who favor cashless payments are primarily driving the market growth.

Mobile payment is a technology enabling individuals to conduct transactions via their smartphones or other mobile gadgets. It utilizes technologies such as near field communication (NFC) or quick response (QR) codes to facilitate the transaction process. This method offers convenience and typically results in faster transactions compared to conventional means. It permits users to settle payments for products and services by merely placing their smartphone near a compatible terminal or utilizing a designated application, rather than relying on physical currency, checks, or traditional credit cards. Additionally, it boasts robust security measures, including tokenization, which substitutes sensitive credit card information with distinct identifiers, enhancing the safety of financial transactions.

Japan Mobile Payments Market Trends:

The mobile payments market in Japan is experiencing rapid growth and transformation, reflecting the country's technological prowess and shifting consumer preferences. Technologies like near field communication (NFC) and QR codes have gained immense popularity, allowing users to make quick and secure payments with a simple tap or scan of their smartphones. This trend has been accelerated by the COVID-19 pandemic, as consumers and businesses prioritize contactless transactions for safety reasons. Additionally, Japan boasts high smartphone penetration rates, and this is a significant driver of mobile payments. As more people own smartphones, they are more inclined to explore and use mobile payment options for their convenience and efficiency. Besides this, the thriving tourism industry, cross-border mobile payments are on the rise, allowing international visitors to make purchases seamlessly using their mobile devices. In conclusion, the Japan mobile payments market is marked by contactless transactions, digital wallets, high smartphone penetration, government support, QR code dominance, transportation integration, and cross-border payment capabilities. These trends and drivers collectively will augment the regional market over the forecasted period.

Japan Mobile Payments Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on payment type and application.

Payment Type Insights:

• Proximity Payment
  • Near Field Communication (NFC)
  • Quick Response (QR) Code
• Remote Payment 
  • Internet Payments
  • Direct Operator Billing
  • Digital Wallet
  • SMS Payments
     

The report has provided a detailed breakup and analysis of the market based on the payment type. This includes proximity payment (near field communication (NFC) and quick response (QR) code) and remote payment (internet payments, direct operator billing, digital wallet, and SMS payments).

Application Insights:

• Entertainment
• Energy and Utilities
• Healthcare
• Retail
• Hospitality and Transportation
• Others
   

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes entertainment, energy and utilities, healthcare, retail, hospitality and transportation, and others.

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• JCB Co. Ltd.
• Mastercard Inc.
• PayPal Holdings Inc.
• PayPay Corporation
• Rakuten Group Inc.
• Visa Inc.
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Japan Mobile Payments Market Report Coverage:

Key Questions Answered in This Report:

• How has the Japan mobile payments market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan mobile payments market?
• What is the breakup of the Japan mobile payments market on the basis of payment type?
• What is the breakup of the Japan mobile payments market on the basis of application?
• What are the various stages in the value chain of the Japan mobile payments market? 
• What are the key driving factors and challenges in the Japan mobile payments?
• What is the structure of the Japan mobile payments market and who are the key players?
• What is the degree of competition in the Japan mobile payments market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan mobile payments market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Japan mobile payments market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan mobile payments industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.