Japan Automotive EPS Market Report

Japan Automotive EPS Market Size and Share:

The Japan automotive EPS market size was valued at USD 1.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.7 Billion by 2033, exhibiting a CAGR of 5.1% from 2025-2033. The market is expanding rapidly, driven by the shift toward electric and autonomous vehicles, advancements in steering technologies, and growing demand for lightweight components. Additionally, government incentives and stringent emission standards boost the Japan automotive EPS market share, positioning EPS as a critical component in modern automotive innovation.

The Japan automotive EPS market demand is growing due to the rising use of electric and self-driving cars, which utilize EPS for efficiency and compatibility with ADAS. EPS differs from the traditional hydraulic systems of controlling a vehicle’s steering and, being energy-efficient, is suitable for implementing self-driving technologies. Additionally, with subsidies and regulatory policies supporting the shift to zero-emission vehicles from the Japanese government, market demand for EPS systems for electric vehicles increases. For instance, in January 2024, Japan launched the CN Center to develop international standards and regulations for decarbonization technologies, including swappable battery systems, supporting global sustainability efforts and reducing carbon emissions.

Another key driver is the ongoing advancements in EPS technologies, such as steer-by-wire and integrated motor-control solutions. These innovations improve vehicle safety, handling, and fuel efficiency, in order to meet the rising demand for cutting-edge steering technology. The inclination towards lighter vehicles is also driving the need for upgraded EPS systems sourced from aluminium and composites that will cut the total vehicle weight and enhance steering capabilities. For instance, in February 2024, Mitsubishi Fuso Truck and Bus Corporation launched the redesigned Canter light-duty truck in Japan, featuring advanced safety technologies, improved comfort, LED headlights, and modernized interiors, enhancing safety, efficiency, and driving experience for operators.

Japan Automotive EPS Market Trends: 

Shift Toward Electric and Autonomous Vehicles

The Japan automotive EPS market trends are experiencing a shift due to the rising inclination towards electric and self-driving vehicles. For instance, in November 2024, Toyoda Gosei Co. acquired a stake in EV Motors Japan Co., Ltd. to enhance its knowledge of EV development and production, supporting its business innovation and growth in new mobility fields. Moreover, electric vehicles (EVs) require electric power steering (EPS) systems because their energy-efficient design works seamlessly with advanced driver-assistance systems (ADAS). Furthermore, the use of EPS in EV systems enables manufacturers to achieve better precision while maximizing energy efficiency. The EPS market growth is expected to rise because governments back zero-emission vehicles and the increasing momentum behind EVs and self-driving developments will continue in the future years.

Advancements in EPS Technologies

Technological advancements in EPS systems, including steer-by-wire and integrated motor-control solutions, are expanding the Japan automotive EPS market share. For instance, in June 2023, Nidec Corporation announced the development of a new electric power steering motor power pack (EPS-PP) that reduces friction and torque ripple, enhances ADAS compatibility, improves steering performance, and lowers costs, drawing significant attention from EPS manufacturers and customers. These advancements enhance operational safety, boost responsiveness, and optimize fuel consumption when measured against conventional hydraulic systems. Furthermore, automakers are investing heavily in R&D to develop next-generation EPS systems that align with evolving consumer demands for safety and performance.

Rising Demand for Lightweight Components

The increasing focus on vehicle weight reduction to meet fuel efficiency standards is driving demand for lightweight EPS components in Japan. Automakers are incorporating advanced materials into EPS systems to reduce vehicle weight and improve steering efficiency. For instance, in April 2024, Toyota launched the Land Cruiser 250 series in Japan, featuring light-duty electric power steering (EPS) and Stabilizer with Disconnection Mechanism (SDM), ensuring exceptional off-road performance, handling stability, and enhanced driving comfort. Furthermore, suppliers and manufacturers are collaborating on innovative designs to ensure durability and performance while achieving weight reduction goals, further boosting the adoption of EPS systems across various vehicle segments. 

Japan Automotive EPS Industry Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the Japan automotive EPS market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product type, vehicle type, and demand category.

Analysis by Product Type:

• Rack Assist Type (REPS)
• Colum Assist Type (CEPS)
• Pinion Assist Type (PEPS)

The rack assist type (REPS) is a prominent product segment in the Japan automotive EPS market, especially in SUVs, trucks, and sedan cars. In this system, the electric motor is positioned to be directly connected to the rack, aiding the steering guidance. REPS is preferred for use because it provides high torque, accurate control, and enhanced steadiness of the steering wheel, particularly in bulky vehicles. Its integration with advanced driver-assistance systems (ADAS) further enhances safety and responsiveness, significantly contributing to Japan automotive EPS market growth through innovation and efficiency.

Column assist type (CEPS) is commonly used in compact and lightweight vehicles, making it a dominant product segment in Japan's automotive EPS market. In CEPS systems, the electric motor is mounted on the steering column, assisting the driver with minimal mechanical resistance. This variant is preferred due to its affordability, straightforward installation process, and suitability for compact vehicles. CEPS is ideal for urban driving conditions, offering smooth steering control and energy efficiency, which further boosts its demand as Japan automotive EPS market growth accelerates.

The pinion assist type (PEPS) is an innovative EPS solution designed to improve steering precision and feedback. In this system, the electric motor is connected to the steering pinion, providing direct assistance during steering maneuvers. PEPS is known for its lightweight design, making it suitable for mid-sized vehicles where agility and handling are prioritized. Its compatibility with advanced safety systems, such as lane-keeping assist, enhances its appeal in the Japanese market, reflecting the broader trends of efficiency and technology integration.

Analysis by Vehicle Type:

• Passenger Vehicle
• Commercial Vehicle

The passenger vehicle segment dominates the Japan automotive EPS market due to the high demand for comfort, safety, and energy efficiency. Steering systems in passenger cars utilizing electric power steering (EPS) provide accurate control and integrate effortlessly with advanced driver-assistance technologies, improving vehicle operation. As electric and autonomous vehicles gain popularity, EPS is becoming a preferred choice due to its lightweight construction and energy-saving characteristics. Manufacturers prioritize advanced EPS technologies to meet evolving consumer expectations for smooth handling, fuel efficiency, and enhanced safety features in urban and highway driving.

The commercial vehicle segment represents a growing opportunity in the Japan automotive EPS market, driven by the need for improved steering performance in heavy-duty operations. EPS systems in commercial vehicles reduce driver fatigue by providing smoother and more responsive steering, even in challenging conditions. Tightened emission regulations are driving the adoption of lightweight EPS solutions to enhance fuel efficiency and reduce environmental impact. Progress in EPS technology is fueling Japan automotive EPS market demand, as commercial vehicles increasingly incorporate advanced features such as precise handling and lane-keeping assistance, promoting safer and more effective operations in logistics and transportation industries.

Analysis by Demand Category:

• OEM
• Replacement

The replacement segment in the Japan automotive EPS market caters to the demand for aftermarket EPS components due to wear and tear or system upgrades. This segment is driven by vehicle longevity and the growing awareness of the benefits of advanced steering technologies. Replacement EPS systems, including lightweight and energy-efficient options, are increasingly sought after to improve vehicle performance and comply with evolving environmental standards. The rise in electric and autonomous vehicles also boosts demand for upgraded EPS solutions, ensuring compatibility with modern safety and assistance systems.

The OEM (Original Equipment Manufacturer) segment is a significant part of the Japan automotive EPS market as automakers increasingly integrate advanced EPS systems into new vehicle models. With the growing production of electric and autonomous vehicles, OEMs prioritize EPS for its energy efficiency, lightweight design, and compatibility with advanced driver-assistance systems (ADAS). Manufacturers invest in cutting-edge EPS technologies, such as steer-by-wire, to enhance precision, safety, and fuel efficiency. This demand is fueled by stringent emission regulations and the automotive industry's shift towards sustainable and high-performance mobility solutions.

Regional Analysis:

• Kanto Region
• Kansai/Kinki Region
• Central/ Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

The Kanto region, encompassing major cities like Tokyo and Yokohama, is a key contributor to the Japan automotive EPS market. As a hub for automotive research and manufacturing, the region hosts several leading automakers and suppliers. The high concentration of electric and autonomous vehicle production facilities in Kanto drives demand for advanced EPS systems. Additionally, the region's emphasis on technological innovation and compliance with stringent environmental regulations makes it a focal point for developing and adopting cutting-edge EPS solutions, supporting its dominant position in the market.

The Kansai region, home to cities such as Osaka, Kyoto, and Kobe, plays a vital role in the Japan automotive EPS market. Known for its strong industrial base, Kansai hosts numerous automotive component manufacturers and suppliers. The region’s emphasis on eco-friendly production methods and advancements in lightweight components corresponds with the increasing need for energy-efficient EPS technologies. Kansai also benefits from its strategic location, facilitating domestic and international distribution of automotive parts. This, coupled with regional expertise in innovation, makes it an important market for EPS technologies.

The Chubu region, which includes Nagoya, is a prominent automotive manufacturing hub in Japan, significantly influencing the Japan automotive EPS market outlook. Housing some of the country's largest automakers and suppliers, Chubu is at the forefront of innovation in EPS systems. The region's focus on developing advanced technologies, such as steer-by-wire, supports the demand for precision and energy efficiency. With stringent environmental regulations in place, Chubu’s emphasis on lightweight materials and sustainable manufacturing further boosts the adoption of EPS systems in this critical automotive region.

The Kyushu-Okinawa region, known for its expanding automotive production facilities, is an emerging player in the Japan automotive EPS market. The region’s focus on electric vehicle manufacturing drives the demand for advanced EPS technologies that enhance energy efficiency and performance. Kyushu’s proximity to key Asian markets makes it an essential location for both production and export of automotive components. Additionally, the region's push toward sustainability and adoption of smart manufacturing practices supports the integration of innovative EPS systems in its growing automotive sector.

The Tohoku region is a rising contributor to the Japan automotive EPS market, benefiting from government-backed initiatives to revitalize its economy through industrial development. With increasing investments in automotive production facilities, Tohoku is becoming a key area for manufacturing energy-efficient EPS systems. The region’s focus on renewable energy and sustainable practices aligns with the growing demand for environmentally friendly automotive technologies. Tohoku’s strategic emphasis on lightweight materials and advanced EPS solutions further supports its role in Japan’s expanding automotive landscape.

The Chugoku region, centered around cities like Hiroshima, holds a strong presence in the Japan automotive EPS market. Known for its manufacturing capabilities and robust supply chain, the region focuses on producing high-performance EPS systems that cater to both domestic and international markets. Chugoku’s proximity to industrial hubs and ports facilitates the efficient distribution of automotive components. With increasing emphasis on emission reductions and energy efficiency, the region continues to adopt innovative EPS technologies, contributing to its significance in the national automotive industry.

Hokkaido, Japan’s northernmost region, plays a niche role in the Japan automotive EPS market. The region’s extreme weather conditions make it an ideal testing ground for advanced EPS systems that enhance handling and safety in challenging environments. Hokkaido’s focus on sustainable energy and eco-friendly practices aligns with the industry’s shift toward electric and autonomous vehicles. Although smaller in production scale compared to other regions, Hokkaido’s commitment to innovation and environmental standards positions it as a valuable contributor to Japan’s automotive landscape.

The Shikoku region, though smaller in scale, is an important part of the Japan automotive EPS market. Known for its emphasis on energy-efficient manufacturing, Shikoku supports the production of lightweight EPS components that meet stringent environmental regulations. The region’s proximity to key industrial hubs and its skilled workforce contribute to its role in the automotive supply chain. With growing interest in electric and autonomous vehicles, Shikoku’s adoption of advanced EPS technologies is expected to rise, enhancing its relevance in Japan’s automotive market.

Competitive Landscape: 

The competitive landscape of the Japan automotive EPS market is characterized by intense innovation and a focus on technological advancements. Leading manufacturers are investing heavily in research and development to introduce advanced systems like steer-by-wire and integrated motor-control solutions, catering to the growing demand for precision, safety, and energy efficiency. Businesses frequently establish alliances and forge key partnerships to improve product effectiveness and broaden their reach within the market. For instance, according to industry reports, Toyota and Lexus, Japanese automotive giants, will introduce a steer-by-wire system in Europe by late 2024, debuting with the Lexus RZ electric SUV. This technology replaces mechanical steering with customizable electronic controls for improved efficiency and maneuverability. Besides this, increasing adoption of electric and autonomous vehicles further drives competition, positioning EPS systems as essential in the evolving automotive sector.

The report provides a comprehensive analysis of the competitive landscape in the Japan automotive EPS market with detailed profiles of all major companies, including: 

• JTEKT Corporation
• Mitsubishi Electric Corporation
• NSK Ltd.

Latest News and Developments: 

• In December 2024, Honda and Nissan announced plans to merge, creating the world’s third-largest automaker. This strategic move aims to enhance EV development, share components, and strengthen competitiveness amid the global transition to electrification.
• in December 2024, Samvardhana Motherson International Ltd acquired Japan's Atsumitec Co. for USD 57 million to expand its product range, strengthen its global presence, and enhance partnerships with Japanese OEMs.
• In October 2024, Honda showcased its new electric vehicle platform in Japan, emphasizing a "Thin, Light, and Wise" approach. The platform features a compact e-Axle system and innovations aimed at improving vehicle handling and efficiency, reflecting advancements in EPS technology.
• In August 2024, Nexteer Automotive introduced its Modular Pinion-Assist Electric Power Steering (mPEPS) system. This development offers flexible and cost-effective EPS solutions, catering to various vehicle platforms and contributing to the advancement of steering technologies in the Japanese market.
• In April 2023, Mitsubishi Electric announced a significant restructuring of its automotive equipment division, focusing on areas where it holds competitive advantages, such as electric power steering systems. The company aims to enhance cost efficiency and reallocate resources to high-profit projects, strengthening its position in the EPS market.

Japan Automotive EPS Market Report Scope:

Key Benefits for Stakeholders: 

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Japan automotive EPS market from 2019-2033. 
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Japan automotive EPS market. 
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Japan automotive EPS industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.