Italy Online Grocery Market

Italy Online Grocery Market Overview:

The Italy online grocery market size is projected to exhibit a growth rate (CAGR) of 14.50% during ​2024-2032​. The market is experiencing significant growth driven by expanding internet penetration, changing consumer lifestyles, the coronavirus (COVID-19) pandemic accelerating digital adoption, competitive pricing and promotional offers attracting cost-conscious consumers to digital platforms, and heightening usage of smartphones.

Italy Online Grocery Market Trends:

Pandemic Driven Digital Shift

The coronavirus (COVID-19) pandemic propelled a rapid transformation in Italy's grocery shopping landscape. Online food purchasing in Italy has increased by 42% in 2019, with nine million consumers opting to buy groceries through e-commerce channels, a study published by Netcomm consultancy has revealed. Huge restrictions regarding lockdowns and social distancing measures further triggered consumers to rely on e-commerce platforms for their necessities. This migration was driven majorly by fears of the dangers associated with shopping physically due to the Covid-19 pandemic. Especially in more recent years, people in Italy turned toward online grocery stores because of convenience and the freedom from time constraints in grocery purchasing. It also highlighted the ability of Italian consumers and the robustness of the retail segment quickly responding to new consumer preferences. Although the pandemic accelerated the process, it is expected that the increased dependence on digital platforms will remain a permanent feature in the future of grocery retail, affecting Italy.

Rising Mobile Penetration and Accessibility

Italy's online grocery market has been propelled by the country's burgeoning smartphone penetration and enhanced internet infrastructure. As reported by the Italian Communications Regulatory Authority (AGCOM), around 81% of Italians are accessing the internet via mobile devices. Thus, mobile apps and optimized websites have become indispensable tools for online grocery shopping. This widespread accessibility has empowered consumers with the convenience of browsing and purchasing groceries anytime, anywhere, fueling the sector's expansion. The seamless integration of mobile technology into daily life has accelerated the adoption of online grocery platforms, offering unparalleled convenience and flexibility. As mobile penetration continues to rise and internet accessibility improves, the online grocery market in Italy is poised for sustained growth, with mobile devices serving as key enablers of this digital transformation.

Urbanization and Time Constraints

The changing demographic that sees more Italians living in cities and growing concerns about a fast-paced lifestyle pushes consumers to adopt online grocery shopping. As reported by Eurostat, the overall urban population in Italy is now estimated to be at 69% as of last year and is still gradually increasing. This demographical change has resulted in tight schedules for most consumers, which has made traditional grocery shopping even more unmanageable. The online grocery shopping and delivery is a much more convenient way for the working population and other groups of people in urban areas since they can order groceries from the internet or their workplaces and have them delivered to their doorstep. As for the capsule concept, this convenience factor has been a contributing factor to the growth of online grocery shopping in Italy owing to the increase in customer demands and the busy lifestyles they lead in urban areas thus making shopping flexible for them.

Italy Online Grocery Market News:

• In March 2024, Carrefour and Glovo collaborate to introduce a 30-minute grocery delivery service in Italy, catering to customers' need for fast and convenient access to essential goods.
   

Italy Online Grocery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on product type, business model, platform, and purchase type.

Product Type Insights:

• Vegetables and Fruits
• Dairy Products
• Staples and Cooking Essentials
• Snacks
• Meat and Seafood
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others.

Business Model Insights:

• Pure Marketplace
• Hybrid Marketplace
• Others
   

A detailed breakup and analysis of the market based on the business model have also been provided in the report. This includes pure marketplace, hybrid marketplace, and others.

Platform Insights:

• Web-Based
• App-Based
   

The report has provided a detailed breakup and analysis of the market based on the platform. This includes web-based and app-based.

Purchase Type Insights:

• One-Time
• Subscription
   

A detailed breakup and analysis of the market based on the purchase type have also been provided in the report. This includes one-time and subscription.

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others 
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Online Grocery Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy online grocery market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Italy online grocery market?
• What is the breakup of the Italy online grocery market on the basis of product type?
• What is the breakup of the Italy online grocery market on the basis of business model?
• What is the breakup of the Italy online grocery market on the basis of platform?
• What is the breakup of the Italy online grocery market on the basis of purchase type?
• What are the various stages in the value chain of the Italy online grocery market? 
• What are the key driving factors and challenges in the Italy online grocery?
• What is the structure of the Italy online grocery market and who are the key players?
• What is the degree of competition in the Italy online grocery market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy online grocery market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy online grocery market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy online grocery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.