Italy Meat Market

Italy Meat Market Size and Share:

The Italy meat market size reached 5.92 Million Tons in 2024. Looking forward, IMARC Group expects the market to reach 8.07 Million Tons by 2033, exhibiting a growth rate (CAGR) of 3.30% during 2025-2033. Rising consumer demand for premium and organic meat, increasing meat-based protein consumption, expanding foodservice sector, growing processed meat industry, technological advancements in meat processing, strong export potential, and government support for quality certification and animal welfare regulations are driving the Italy meat market growth.

Italy Meat Market Trends:

Rising Demand for Premium and Organic Meat Products

Italian consumers are increasingly demanding high-quality, organic, and premium meat products due to health awareness, ethical concerns, and a desire for traditional and local food. The organic meat market is growing as consumers look for antibiotic-free, hormone-free, and sustainably produced meat. The Italian organic meat market is projected to grow at a CAGR of 7.2% during 2023-2025, indicating a trend towards sustainable and ethical consumption. Furthermore, a NielsenIQ report points out that more than 35% of Italian consumers actively look for organic or grass-fed meat due to health factors and environmental issues. Besides this, consumers pay 15-20% extra for certified organic meat with easy traceability, as per the data furnished by the European Food Agency. The Italian government's focus on Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) labeling is driving growth in the premium meat segment. The sales of certified Italian beef brands like Chianina and Fassona have increased by 12% year-over-year (2023-2024), according to Ismea reports, thereby generating a good outlook for market growth.

Growth of Processed and Ready-to-Eat Meat Products

The Italy market for processed and ready-to-eat (RTE) meat products is growing because of convenience, urbanization, and changing consumer lifestyles. The trend is characterized by heightened pre-packaged charcuterie, ready-to-eat meat dishes, and protein-based snack sales. The growth in single-person households, which now make up 33% of total households, according to ISTAT, and hectic work lives have given rise to increased usage of pre-cooked and packaged meats. Furthermore, pre-sliced salami, prosciutto, and bresaola have risen by 18% in sales at supermarkets in 2023, while demand is still anticipated to go up, notes Assica, Italy's Association of the Meat and Cured Meat Industry. The food industry has also reported a 20% rise in sales of meat-based ready meals, especially in cities like Milan and Rome, according to Fiere di Parma Food Report.

Italy Meat Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type, product, and distribution channel.

Type Insights:

• Raw
• Processed

The report has provided a detailed breakup and analysis of the market based on the type. This includes raw and processed.

Product Insights:

• Chicken
• Beef
• Pork
• Mutton
• Others

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes chicken, beef, pork, mutton, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Departmental Stores
• Specialty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, departmental stores, specialty stores, online stores, and others.

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Meat Market News:

• October 2024: Italy's GranTerre Group combined with cured meats peer Parmacotto to form a delicatessen business with joint revenues of €1.1bn ($1.19bn). The merger aimed to boost turnover to over €1.5bn within five years, creating a corporation with 20 production factories and around 2,500 staff. The deal is expected to close in the coming months, subject to local competition authority approval.

Italy Meat Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy meat market performed so far and how will it perform in the coming years?
• What is the breakup of the Italy meat market on the basis of type?
• What is the breakup of the Italy meat market on the basis of product?
• What is the breakup of the Italy meat market on the basis of distribution channel?
• What are the various stages in the value chain of the Italy meat market? 
• What are the key driving factors and challenges in the Italy meat market?
• What is the structure of the Italy meat market and who are the key players?
• What is the degree of competition in the Italy meat market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy meat market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy meat market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy meat industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.