Italy Luxury Real Estate Market 2033

Italy Luxury Real Estate Market Size, Share, Trends and Forecast by Property Type, Buyer Demographics, Price Range, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31627

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Italy Luxury Real Estate Market Overview:

The Italy luxury real estate market size reached USD 16.38 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 25.62 Billion by 2033, exhibiting a growth rate (CAGR) of 4.60% during 2025-2033. The growing demand for luxury real estate properties among international buyers, increasing purchase of eco-friendly properties that incorporate sustainable features and align with environmental values, and rising focus on short-term rental services for tourists are some of the factors impelling the growth of the market.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 16.38 Billion
Market Forecast in 2033	USD 25.62 Billion
Market Growth Rate 2025-2033	4.60%

Italy Luxury Real Estate Market Trends:

Increased Demand from International Buyers

The increased interest from foreign buyers in luxury real estate is propelling the Italy luxury real estate market growth. Lately, wealthy people from different nations have been exploring the idea of buying high-end real estate in Italy. The country’s abundant cultural background, beautiful scenery, and famous spots such as Tuscany, Lake Como, and the Amalfi Coast are responsible for this growth. These areas are now popular choices for wealthy individuals looking for luxurious properties for either enjoyment or financial gain. Moreover, Italy's Golden Visa program allows non-European nationals to obtain a residence visa by investing in the country, providing added incentive for international buyers in the luxury real estate market. Developers are addressing this trend by initiating exclusive projects targeted specifically at foreign buyers. As per Savills, international purchasers made up 40% of Florence's prime residential market in 2023. By the end of 2023, prime property prices were noted at € 9,600 per square meter, thereby impelling the market demand.

Italy Luxury Real Estate Market Size

Rise of Sustainable and Eco-Friendly Luxury Properties

Sustainability is emerging as a key factor in the luxury real estate market of Italy. Increasingly, affluent buyers are seeking eco-friendly properties that incorporate sustainable features and align with their environmental values. At present, the majority of luxury real estate transactions in Italy include some form of sustainable element. Properties that carry certifications are also becoming highly sought after in the luxury segment. Developers are increasingly incorporating sustainability and greenery into their projects, not just for regulatory compliance but to meet the evolving expectations of luxury buyers. For instance, in 2023, the 5-star country palazzo resort of Palazzo di Varignana, nestled in the Bolognese hills of Emilia-Romagna, launched six salubrious new villas, each one of which was meticulously restored by amalgamating architecture with contemporary comfort. As a result, this trend is further boosting the Italy luxury real estate market share.

Luxury Tourism Boosting Short-Term Rental Investments

Italy’s booming tourism sector is positively influencing the Italy luxury real estate market outlook, particularly through the growth of short-term rental investments. High-net-worth travelers are increasingly opting to stay in luxury villas and homes rather than conventional hotels, which is fueling the demand for upscale short-term rental properties. This trend is widely adopted in major tourist destinations like Rome, Venice, and Milan, where high-end travelers are looking for upscale accommodations that offer privacy and customized services. Developers are also paying attention and introducing projects that are specifically designed for the short-term rental market. With the increasing trend of working remotely and long vacations, most high-net-worth individuals tend to spend more time in Italy, which is fueling the demand for luxury short-term rentals. For example, in 2024, AirDNA, at Il Sole 24 Ore's request, gathered and analyzed data on more than 1.5 million hosts and property managers. This indicates that Rome boasts the most short-term rental housing with 22,080 units, which is playing a significant role in contributing to the market expansion.

Italy Luxury Real Estate Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on property type, buyer demographics, and price range.

Property Type Insights:

Single-family Homes
Condos/Penthouses
Villas and Estates
Luxury Apartments
Resort Properties

The report has provided a detailed breakup and analysis of the market based on the property type. This includes single-family homes, condos/penthouses, villas and estates, luxury apartments, and resort properties.

Buyer Demographics Insights:

Affluent Individuals
Investors
Vacation Home Buyers
Foreign Buyers

A detailed breakup and analysis of the market based on the buyer demographics have also been provided in the report. This includes affluent individuals, investors, vacation home buyers, and foreign buyers.

Price Range Insights:

Mid-range Luxury
Ultra-luxury

The report has provided a detailed breakup and analysis of the market based on the price range. This includes mid-range luxury and ultra-luxury.

Regional Insights:

Northwest
Northeast
Central
South
Others

The report has also provided a comprehensive analysis of all the major regional markets, which include northwest, northeast, central, south, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Luxury Real Estate Market News:

In April 2024, Kering made history with its acquisition of via Montenapoleone 8 in Italy, presenting the largest single asset transaction ever recorded in the country. The property is purchased from Blackstone Property Partners Europe for a staggering 1.3 billion euros. Kering's investment aligns with its plans to secure prestigious locations for its fashion brands.
In July 2023, Sky Vacations announced its exclusive collaboration with Italian style Villas to offer its clients exclusive access to a curated selection of exquisite private villas, historic castles, country homes, and luxurious hotels in Italy.

Italy Luxury Real Estate Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Property Type Buyer Demographics Price Range Region
Property Types Covered	Single-Family Homes, Condos/Penthouses, Villas and Estates, Luxury Apartments, Resort Properties
Buyer Demographics Covered	Affluent Individuals, Investors, Vacation Home Buyers, Foreign Buyers
Price Ranges Covered	Mid-range Luxury, Ultra-luxury
Regions Covered	Northwest, Northeast, Central, South, Others
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Italy luxury real estate market performed so far and how will it perform in the coming years?
What is the breakup of the Italy luxury real estate market on the basis of property type?
What is the breakup of the Italy luxury real estate market on the basis of buyer demographics?
What is the breakup of the Italy luxury real estate market on the basis of price range?
What is the breakup of the Italy luxury real estate market on the basis of region?
What are the various stages in the value chain of the Italy luxury real estate market?
What are the key driving factors and challenges in the Italy luxury real estate?
What is the structure of the Italy luxury real estate market and who are the key players?
What is the degree of competition in the Italy luxury real estate market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy luxury real estate market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy luxury real estate market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy luxury real estate industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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