Italy Gift Cards Market

Italy Gift Cards Market Overview:

The Italy gift cards market size is projected to exhibit a growth rate (CAGR) of 13.50% during 2024-2032. The increasing consumer preference for personalized and convenient gift options, the rise of e-commerce platforms, growing corporate incentives and rewards programs, and the rising flexibility of gift cards for various occasions are some of the major factors propelling the market growth.

Italy Gift Cards Market Trends:

Consumer Preference for Convenience and Personalization

Gift cards offer a convenient and personalized gifting option, allowing recipients to choose their preferred products or services. This flexibility appeals to consumers, particularly during holidays and special occasions, making gift cards a popular choice. For instance, in June 2022, the overhauled Apple gift card launched in European countries like Germany, Italy, France, Spain, the Netherlands, the United Kingdom, and others. As noted by iCulture.nl, it’s available in several denominations like in the US—€25, €50, and €100—but once can choose to enter their own desired value when buying the card. The new universal card replaces all the previous Apple gift cards, including the iTunes gift card and the Apple store one. It’s offered in physical and virtual forms, just like the old cards. But unless one is buying a physical Apple gift card as a gift for someone, one will want to buy a virtual version. A virtual card arrives in the recipient’s inbox within minutes.

Growth of E-commerce Platforms

The rise of e-commerce is significantly boosting the demand for digital gift cards. Online shopping platforms frequently offer gift cards as part of their product range, providing a seamless and quick gifting solution. The ease of purchasing and redeeming gift cards online enhances their appeal. According to the International Trade Administration, about 50 million Italians (85% of the population) use the Internet and nearly 40 million shop online. Italy, however, still lags its peers in Europe in fixed broadband and many SMEs lack the funds to upgrade their infrastructure. In 2022, e-commerce in Italy had an estimated €76 billion in revenue, though inflation also contributed to the increase from 2021. While all forms of e-commerce are available and digital payment systems are well developed, Italy remains somewhat of a cash-based society; cash was used for 44% of transactions in 2022.

Italy Gift Cards Market News:

• In June 2024, Italy’s large-scale retailer, Coop Alleanza 3.0, launched an innovative and advanced e-commerce service to improve customers’ online shopping experience. The portal, www.easycoop.com, enables consumers to enjoy flexibility, particularly during checkout, deciding the day and time window in which to receive their orders. As part of the new service, customers receive an SMS reminder a few minutes before delivery occurs, including the name and identification code of the driver. The portal was developed and funded by Digitail, a subsidiary of Coop Alleanza 3.0. The platform is currently available to customers in the Greater Rome area but the co-op aims to extend it to other parts of the country as well.
• In June 2024, A-Tono is an Italy-based multi-faceted company owning a technology lab, a payment institute supervised by the Bank of Italy, a nonprofit organization, and a digital agency. The partnership will enable it to broaden and improve the payment solutions offered by its brand DropPay, an online payment account aiming to simplify the payment experience for both final customers and businesses. The collaboration represents a step towards widening DropPay’s Card offer with the addition of gift cards, loyalty programs, and cashback initiatives for clients.
   

Italy Gift Cards Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product, card type, application, and end user.

Product Insights:

• E-Gift Cards
• Physical Gift Cards
   

The report has provided a detailed breakup and analysis of the market based on the product. This includes E-gift cards and physical gift cards.

Card Type Insights:

• Closed-loop Card
• Open-loop Card
   

A detailed breakup and analysis of the market based on the card type have also been provided in the report. This includes closed-loop card and open-loop card.

Application Insights:

• Food and Beverage
• Health, Wellness and Beauty
• Apparel, Footwear and Accessories
• Books and Media Products
• Consumer Electronics
• Restaurants and Bars
• Kids Products
• Others
   

The report has provided a detailed breakup and analysis of the market based on the application. This includes food and beverage, health, wellness and beauty, apparel, footwear and accessories, books and media products, consumer electronics, restaurants and bars, kids products, and others.

End User Insights:

• Retail
• Corporate
   

The report has provided a detailed breakup and analysis of the market based on the end user. This includes retail and corporate.

Regional Insights:

• Northwest
• Northeast
• Central
• South
• Others 
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northwest, Northeast, Central, South, and Others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Italy Gift Cards Market Report Coverage:

Key Questions Answered in This Report:

• How has the Italy gift cards market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Italy gift cards market?
• What is the breakup of the Italy gift cards market on the basis of product?
• What is the breakup of the Italy gift cards market on the basis of card type?
• What is the breakup of the Italy gift cards market on the basis of application?
• What is the breakup of the Italy gift cards market on the basis of end user?
• What are the various stages in the value chain of the Italy gift cards market? 
• What are the key driving factors and challenges in the Italy gift cards?
• What is the structure of the Italy gift cards market and who are the key players?
• What is the degree of competition in the Italy gift cards market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Italy gift cards market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Italy gift cards market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Italy gift cards industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.