Interactive Display Market

Market Overview:

The global interactive display market size reached US$ 45.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 87.9 Billion by 2032, exhibiting a growth rate (CAGR) of 7.65% during 2024-2032. The rising applications of interactive displays across various end use industries, the emerging trend of gamification in the education sector, and the growing emphasis on improving customer experience represent some of the key factors driving the market.

Interactive displays, also known as interactive panels, refer to touchscreen display units that accept user inputs and commands via a stylus or finger instead of peripheral devices like a mouse and keyboard. Some common types of interactive displays include interactive kiosks, video walls, tables, monitors, and whiteboards. These large-format displays comprise a screen that projects information, including texts, images, and videos, by utilizing technologies such as light-emitting diode (LED), liquid crystal display (LCD), and organic light-emitting diode (OLED). They allow users to access, manipulate, and interact with digital content directly on the screen in real time. In recent years, interactive displays have gained immense popularity across numerous industries, especially in educational and business settings, as they help enhance collaboration, engagement, and productivity.

Interactive Display Market Trends:

The increasing applications of interactive displays across the retail, healthcare, hospitality, education, and corporate sectors represent one of the key factors driving market growth. For instance, in the education industry, interactive displays are widely used to create a comfortable communication environment that encourages group learning, participation, and creativity in the classroom while improving student engagement and learning retention levels. This is further supported by the shifting inclination toward digital classrooms and the emerging gamification trend in the education system. Besides this, interactive displays are extensively utilized in the corporate sector to facilitate better engagement between employees, management, and clients. Additionally, in the hospitality industry, there has been a rise in the adoption of interactive displays, such as touchscreen tables as menu boards to display the order waiting time, prices, ingredients, and special offers. In line with this, the increasing use of interactive video walls and tables at transit spaces or public transportation facilities, such as railway stations and airports, has augmented product demand. Furthermore, the rising trend of touch-based devices has led to the widespread adoption of interactive displays in home appliances, such as refrigerators, air conditioners, chimneys, washing machines, and microwave ovens. Along with this, the incorporation of interactive display solutions in vehicles, such as navigation systems, digital dashboards, and digital rearview mirrors, has propelled the market growth. Other factors, including the escalating demand for interactive communication tools in retail and banking sectors, growing emphasis on improving customer experience, increasing product applications in digital signage and advertising, rapid digitalization, and continual technological advancements, are also creating a favorable market outlook. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global interactive display market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on display type, panel type, panel size, technology, and application.

Display Type Insights:

• Interactive Kiosk
• Interactive Video Wall
• Interactive Tables
• Interactive Monitor
• Interactive Whiteboard
   

The report has provided a detailed breakup and analysis of the interactive display market based on the display type. This includes interactive kiosk, interactive video wall, interactive tables, interactive monitor, and interactive whiteboard. According to the report, interactive kiosks represented the largest segment.

Panel Type Insights:

• Flat Panel
• Flexible Panel
• Transparent Panel
   

A detailed breakup and analysis of the interactive display market based on the panel type has also been provided in the report. This includes flat panel, flexible panel, and transparent panel. According to the report, flat panel accounted for the largest market share.

Panel Size Insights:

• 17–32”
• 32–65”
• 65” and Above
   

The report has provided a detailed breakup and analysis of the interactive display market based on the panel size. This includes 17–32”, 32–65”, and 65” and above. According to the report, 32–65” represented the largest segment.

Technology Insights:

• LCD
• LED
• OLED
• Others
   

A detailed breakup and analysis of the interactive display market based on technology has also been provided in the report. This includes LCD, LED, OLED, and others. According to the report, LCD accounted for the largest market share.

Application Insights:

• Retail
• Hospitality
• Healthcare
• Transportation
• BFSI
• Corporate
• Entertainment
• Education
• Others
   

The report has provided a detailed breakup and analysis of the interactive display market based on the application. This includes retail, hospitality, healthcare, transportation, BFSI, corporate, entertainment, education, and others. According to the report, BFSI represented the largest segment.

Regional Insights:

• North America
  • United States
  • Canada
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for interactive display. Some of the factors driving the North America interactive display market included the rising penetration of immersive and engaging technologies in numerous industries, continuous advancements in touch technology, rapid growth in the education sector, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the global interactive display market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include BenQ Corporation (Qisda Corporation), Cisco Systems Inc., Egan Teamboard Inc., Horizon Display Inc., Intuiface, LG Display Co. Ltd., Microsoft Corporation, Panasonic Holdings Corporation, Samsung Electronics Co. Ltd., SMART Technologies ULC (Hon Hai Precision Industry Co., Ltd.), ViewSonic Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Questions Answered in This Report:

• How has the global interactive display market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global interactive display market?
• What is the impact of each driver, restraint, and opportunity on the global interactive display market?
• What are the key regional markets?
• Which countries represent the most attractive interactive display market?
• What is the breakup of the market based on the display type?
• Which is the most attractive display type in the interactive display market?
• What is the breakup of the market based on the panel type?
• Which is the most attractive panel type in the interactive display market?
• What is the breakup of the market based on the panel size?
• Which is the most attractive panel size in the interactive display market?
• What is the breakup of the market based on technology?
• Which is the most attractive technology in the interactive display market?
• What is the breakup of the market based on the application?
• Which is the most attractive application in the interactive display market?
• What is the competitive structure of the global interactive display market?
• Who are the key players/companies in the global interactive display market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the interactive display market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global interactive display market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the interactive display industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.