Indonesia Pet Food Market

Market Overview:

Indonesia pet food market size reached USD 1.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 2.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.04% during 2024-2032. The increasing number of pet owners and the growing trend toward treating pets as family members, the introduction of organic product variants, and the rise of e-commerce platforms and online shopping represent some of the key factors driving the market.

Pet food refers to specially formulated and processed food products designed to meet the dietary needs and nutritional requirements of domesticated animals, primarily dogs and cats. These products are intended to provide pets with the essential nutrients, vitamins, minerals, and energy they need to maintain good health and well-being. Pet food comes in various forms, including dry kibble, canned wet food, semi-moist options, and even specialized diets for pets with specific dietary restrictions or health issues. Pet food can be tailored to the life stage and specific needs of the pet, such as puppy or kitten formulas, adult maintenance diets, or senior pet foods. Additionally, there are specialized diets for pets with allergies, sensitivities, or certain medical conditions. Some pet foods incorporate specific ingredients for unique dietary needs, such as dietary fiber for digestion or supplements for joint health. The pet food industry is highly regulated in many countries to ensure the safety and nutritional adequacy of products. This includes guidelines for labeling, ingredient standards, and quality control measures.

Indonesia Pet Food Market Trends:

Rising pet ownership

The rising pet owners in Indonesia, most of whom are the citizenry of this urban space, is one of the biggest growth drivers for the market. Increased penetration of pets as companions in households, particularly in cities such as Jakarta, Surabaya, and Bandung, has led to increased demand for premium, nutritious food for their pets. Pet owners want a better product that should better the health and well-being of their pets, which means premium and organic pet food is experiencing increased sales. The other reason is that the younger generations living in the cities are likely to treat their pets as family members, and this increases the demand for diverse offerings in pet food. As per the Indonesia pet food market forecast, this increasing culture of pet owners will continue to propel the market.

Rapid Urbanization

As per Indonesia pet food market analysis, urbanization is playing a crucial role in shaping the market. As more Indonesians migrate from rural areas to cities, lifestyles are changing, and with it comes a shift toward pet ownership. As per World Bank Group, around 151 million people, or more than half of all Indonesians, live in cities and towns. By 2045, the centenary of its independence, roughly 220 million people, or more than 70% of the population, would live in cities. In densely populated urban environments, pets are increasingly seen as companions, especially for people living alone or families in smaller households. The modern lifestyle of urban dwellers has also increased the demand for convenient pet food options, such as dry kibble and canned wet food, that require minimal preparation. In turn, this trend is driving growth in the packaged pet food segment. Additionally, rising disposable income in urban centers allows people to spend more on premium pet food products. This shift is encouraging manufacturers to expand their offerings, focusing on convenience, nutrition, and specialty diets for urban pet owners.

Expanding e-commerce channels

Presently, retail and e-commerce channels hold a significant Indonesia pet food market share. Today, with supermarkets, pet specialty shops, and online sites, more pet owners are able to easily buy a diverse range of products. The rise in the number of e-commerce sites, such as Tokopedia and Shopee, is also making online buying of pet food easier. This trend grew much faster during COVID-19. E-commerce also has the advantage of people having the opportunity to compare products, reading reviews, and competitive pricing, which appeals to technology-savvy pet owners. Offline retail channels are also gaining strength as more stores have particular sections dedicated to pet products. This multi-channel extension into pet food retail supports the overall growth of the market.

Indonesia Pet Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type, animal type, and distribution channel.

Product Type Insights:

• Dry Food
• Wet Food
• Treat/Snacks
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes dry food, wet food, treat/snacks, and others.

Animal Type Insights:

• Dogs
• Cats
• Birds
• Others
   

A detailed breakup and analysis of the market based on the animal type have also been provided in the report. This includes dogs, cats, birds, and others.

Distribution Channel Insights:

• Specialized Pet Shops
• Online Channel
• Supermarket and Hypermarket
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes specialized pet shops, online channel, supermarket and hypermarket, and others.

Regional Insights:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Java, Sumatra, Kalimantan, Sulawesi, and others.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Indonesia Pet Food Market News:

• On 2 November 2023, Compawnion, an Indonesian pet food brand, has raised new funds backed by East Ventures, a sector-neutral venture capital firm in Indonesia and Southeast Asia. Compawnion said in a statement that the fund will be used to accelerate distribution, research and development initiatives, broaden the company's product portfolio, and effectively reach a larger demographic of pet owners looking for more health-conscious and sustainable options for their beloved companions.

Indonesia Pet Food Market Report Scope:

Key Questions Answered in This Report:

• How has the Indonesia pet food market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Indonesia pet food market?
• What is the breakup of the Indonesia pet food market on the basis of product type?
• What is the breakup of the Indonesia pet food market on the basis of animal type?
• What is the breakup of the Indonesia pet food market on the basis of distribution channel?
• What are the various stages in the value chain of the Indonesia pet food market? 
• What are the key driving factors and challenges in the Indonesia pet food?
• What is the structure of the Indonesia pet food market and who are the key players?
• What is the degree of competition in the Indonesia pet food market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indonesia pet food market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Indonesia pet food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Indonesia pet food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.