Indian Biodegradable Sanitary Napkin Market

Market Overview:

The Indian biodegradable sanitary napkin market size reached US$ 23.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 198.7 Million by 2032, exhibiting a growth rate (CAGR) of 27% during 2024-2032. The increasing awareness about personal hygiene, rising working women, and the growing sales of hygiene products represent some of the key factors driving the market.

Biodegradable sanitary napkin is a feminine hygiene product designed to break down naturally and decompose without leaving any harmful residue in the environment. It is made from materials, such as corn starch, banana, organic cotton, bamboo, or other plant-based fibers. It minimizes the amount of waste that ends up in oceans and landfills, which help lessen pollution and protect wildlife. It is designed to be comfortable and absorbent and provide women protection from stains and inconvenience. It is also free from harmful chemicals and synthetic materials that can cause irritation or allergic reactions to women. It is available in slender, overnight, and scented variants that differ as per sizes, shapes, and absorbent capacities.

Indian Biodegradable Sanitary Napkin Market Trends:

Increasing concerns among women about personal health and hygiene represent one of the major factors driving the demand for biodegradable sanitary napkins in India. Moreover, several initiatives are being undertaken by the Government of India (GoI) and non-governmental organizations (NGOs) to spread awareness about the benefits of using hygiene products, such as biodegradable sanitary napkins, among the underprivileged and rural women population. Besides this, the growing working women population and inflating disposable income levels are catalyzing the demand for premium biodegradable sanitary napkins with enhanced comfort and durability. In addition, key manufacturers are focusing on investing in promotional activities, such as celebrity endorsements, banners, television advertisements, and social media campaigns, to improve their existing sales and profitability. They are also investing in research and development (R&D) to upgrade their manufacturing technology to launch higher quality biodegradable sanitary napkins that absorb liquid faster, prevent leakage, and reduce irritation. Apart from this, there is an increase in the number of online retail platforms that offer biodegradable sanitary napkins at affordable rates and with easy availability through the comforts of the home. This, coupled with considerable growth in the pharmaceutical and e-commerce industries, is favoring the growth of the market in the country. Furthermore, the rising adoption of biodegradable sanitary napkins to minimize carbon footprints due to the growing environmental concerns is influencing the market positively.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the Indian biodegradable sanitary napkin market report, along with forecasts at the country and state level from 2024-2032. Our report has categorized the market based on material type and distributional channel.

Material Type Insights:

• Bamboo-corn
• Cotton
• Banana Fibre
• Others
   

The report has provided a detailed breakup and analysis of the biodegradable sanitary napkin market based on the material type. This includes bamboo-corn, cotton, banana fibre, and others. According to the report, bamboo-corn represented the largest segment.

Distribution Channel Insights:

• Online Channels
• Offline Channels
   

A detailed breakup and analysis of the biodegradable sanitary napkin market based on the distribution channel has also been provided in the report. This includes online channels and offline channels. According to the report, offline channels accounted for the largest market share.

Regional Insights:

• Maharashtra
• Gujarat
• Delhi-NCR
• Tamil Nadu
• Karnataka
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Maharashtra, Gujarat, Delhi-NCR, Tamil Nadu, and Karnataka. According to the report, Maharashtra was the largest market for biodegradable sanitary napkins. Some of the factors driving the Maharashtra biodegradable sanitary napkin market included the increasing number of EV charging stations, product innovations, advanced technologies, etc.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the Indian biodegradable sanitary napkin market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Anandi, Carmesi, Saathi, Sakhi, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Indian biodegradable sanitary napkin market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the Indian biodegradable sanitary napkin market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the biodegradable sanitary napkin industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.