India Women Health and Wellness Market 2033

India Women Health and Wellness Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Age Group, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31515

Buy Now Discount
Offer

India Women Health and Wellness Market Overview:

The India women health and wellness market size reached USD 4.66 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.58 Billion by 2033, exhibiting a growth rate (CAGR) of 7.70% during 2025-2033. The market is experiencing significant growth, driven by increased awareness, digital health adoption, and rising demand for natural products. E-commerce and urbanization further accelerate market expansion across the country.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 4.66 Billion
Market Forecast in 2033	USD 9.58 Billion
Market Growth Rate 2025-2033	7.70%

India Women Health and Wellness Market Trends:

Increased Demand for Reproductive Health Products

Increased demand for reproductive health products is a major factor contributing to India women health and wellness market growth. Rising awareness, better education and more open conversations around menstruation, fertility and sexual health have shifted consumer behavior especially among younger women in urban areas. The market has seen a surge in demand for sanitary pads, menstrual cups and organic period care products. Fertility tracking apps and ovulation kits are also gaining traction as more women proactively manage their reproductive health. Access to over-the-counter contraceptives and discreet online purchases has further supported this shift. Several startups and D2C brands are tapping into this demand with targeted marketing and subscription-based models. Government schemes promoting menstrual hygiene in schools and rural areas are also helping expand the consumer base. For instance, in November 2024, the Union Health Ministry approved a Menstrual Hygiene Policy for School Going Girls aimed at improving menstrual hygiene standards in government schools. The policy includes provisions for free sanitary pads, separate toilets for female students and initiatives for distributing menstrual hygiene kits to enhance school participation among girls. These changes are expected to play a strong role in shaping the India women health and wellness market outlook.

India Women Health and Wellness Market Size

Shift Toward Natural and Organic Products

The shift toward natural and organic products is gaining momentum as more women prioritize clean-label toxin-free options in their daily routines. Rising concerns over long-term effects of synthetic chemicals combined with a growing interest in Ayurveda and plant-based ingredients are driving this preference. From herbal supplements for hormonal balance to organic skincare ranges and sulfate-free haircare demand is coming from both urban metros and tier-2 cities. For instance, in August 2024, Aurelle Health launched as India’s first direct-to-consumer nutraceutical brand focused on women hormonal health. The brand offers natural scientifically backed supplements designed to address hormonal issues such as PCOS. Aurelle Health's innovative products target hair, skin, gut health and weight management while also emphasizing education and support for women health. Influencer endorsements, social media trends and higher availability through ecommerce platforms have made these products more accessible and aspirational. Startups and legacy brands alike are expanding their natural product lines to cater to this shift. The trend is especially strong among millennial and Gen Z consumers who actively seek ingredient transparency and sustainable packaging. This preference for natural alternatives is expected to contribute significantly to the India women health and wellness market share.

India Women Health and Wellness Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, distribution channel, and age group.

Product Type Insights:

FemTech (Female Technology)
- Menstrual Health
- Fertility and Reproductive Health
- Maternal Health
- Sexual Wellness
- Mental Health Solutions
Health and Beauty Supplements
- Vitamins and Minerals
- Proteins
- Botanicals
- Omega-3 Supplements
Preventive Healthcare and Holistic Wellness
- Yoga and Ayurveda
- Fitness and Nutrition Services
Beauty and Personal Care
- Skincare
- Haircare
- Personal Hygiene

The report has provided a detailed breakup and analysis of the market based on the product type. This includes femtech (menstrual health, fertility and reproductive health, maternal health, sexual wellness and mental health solutions), health and beauty supplements (vitamins and minerals, proteins, botanicals and omega-3 supplements), preventive healthcare and holistic wellness (yoga and ayurveda and fitness and nutrition services) and beauty and personal care (skincare, haircare and personal hygiene).

Distribution Channel Insights:

Online Platforms
Retail Pharmacies
Specialty Stores
Direct Sales

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online platforms, retail pharmacies, specialty stores and direct sales.

Age Group Insights:

Teenage and Young Adults (13-24 years)
Reproductive Age (25-45 years)
Middle Age (46-60 years)
Senior Women (60+ years)

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes teenage and young adults (13-24 years), reproductive age (25-45 years), middle age (46-60 years) and senior women (60+ years).

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Women Health and Wellness Market News:

In January 2024, Dr. Reddy's Laboratories announced the acquisition of MenoLabs, a portfolio of women health dietary supplements, from Amyris as part of its Chapter 11 sales process. The acquisition includes seven products addressing menopause symptoms and a health tracker app.
In August 2024, Dame Health launched as India’s leading reproductive wellness brand, focusing on gynecological issues and supporting the health of both women and men. The brand offers USFDA-certified nutraceuticals designed for various stages of reproductive health. It aims to address gaps in women healthcare while promoting fertility support.

India Women Health and Wellness Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Distribution Channel Age Group Region
Product Types Covered	FemTech: Menstrual Health, Fertility and Reproductive Health, Maternal Health, Sexual Wellness, Mental Health Solutions Health and Beauty Supplements: Vitamins and Minerals, Proteins, Botanicals, Omega-3 Supplements Preventive Healthcare and Holistic Wellness: Yoga and Ayurveda, Fitness and Nutrition Services Beauty and Personal Care: Skincare, Haircare, Personal Hygiene
Distribution Channels Covered	Online Platforms, Retail Pharmacies, Specialty Stores, Direct Sales
Age Groups Covered	Teenage and Young Adults (13-24 years), Reproductive Age (25-45 years), Middle Age (46-60 years), Senior Women (60+ years)
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India women health and wellness market performed so far and how will it perform in the coming years?
What is the breakup of the India women health and wellness market on the basis of product type?
What is the breakup of the India women health and wellness market on the basis of distribution channel?
What is the breakup of the India women health and wellness market on the basis of age group?
What is the breakup of the India women health and wellness market on the basis of region?
What are the various stages in the value chain of the India women health and wellness market?
What are the key driving factors and challenges in the India women health and wellness market?
What is the structure of the India women health and wellness market and who are the key players?
What is the degree of competition in the India women health and wellness market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India women health and wellness market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India women health and wellness market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India women health and wellness industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.