India Women Health Supplements Market

India Women Health Supplements Market Size and Share: 

The India women health supplements market size reached USD 1,419.03 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,278.95 Million by 2033, exhibiting a growth rate (CAGR) of 5.41% during 2025-2033. The market is propelled by rising health consciousness, growing disposable incomes, and increasing emphasis on preventive healthcare. Moreover, the rise in lifestyle diseases, beauty and wellness product demand, and the increasing trend of women's fitness are fueling the India women health supplements market growth.

India Women Health Supplements Market Trends:

Rising Popularity of Nutraceuticals and Organic Supplements

As one of the key trends influencing the India women health supplements market outlook is the increasing demand for nutraceuticals and organic supplements. Being health conscious, women prefer natural supplements that are free from chemicals and that confer general benefits. Within this bracket, nutraceuticals focused on health benefits beyond that of ordinary nutrition, and are gaining popularity as they can solve various health issues such as bone health, immune system, skincare, and hormonal balance. Such organic supplements as plant-based protein powders, multivitamins, and herbal remedies are becoming popular, as women favor greener alternatives. Moreover, digital platforms and online shopping have offered easier access to and availability of these specialized organic supplements. The recently organized event, Vitafoods India 2025, in Mumbai, was aimed at promoting awareness amongst the industry regarding the nutraceutical sector. It featured 136 local and 23 foreign exhibitors and over 35 industry specialists had discussions regarding market trends and innovations. In addition to this, brands are satisfying the demand for supplements by providing custom products for the specific health needs of women such as energy, fertility, menstrual issues, and weight loss-boosting the growth of this segment.

Focus on Beauty and Skin Health Supplements

Another trend in the Indian women's health supplements industry is the rise in beauty and skin health supplements. With beauty-conscious consumers on the rise, more women are opting for dietary supplements that promote skin health, hair growth, and anti-aging. According to the IMARC Group, the India beauty and personal care market size reached USD 29.6 Billion in 2024 and is further expected to reach USD 48.5 Billion by 2033. Hence, supplements with vitamins such as Vitamin C, biotin, collagen, and antioxidants are popular since women seek means to keep their skin young and radiant. Collagen supplements, in particular, are gaining popularity as they have the potential to improve skin elasticity, soften wrinkles, and hydrate the skin. The emerging Indian beauty and wellness sector, backed by increasing disposable incomes, is contributing to the India women health supplements market share for these niche supplements. Moreover, the role played by social media and celebrity support has helped generate increased awareness regarding the advantages of beauty supplements. As women become more concerned about skin and hair well-being, demand for such specific supplements is likely to keep rising.

India Women Health Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, form, supplement type, age group, consumer group, and distribution channel.

Product Insights:

• Vitamins and Minerals
• Botanicals
• Proteins and Amino Acids
• Probiotics and Enzymes
• Omega -3
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes vitamins and minerals, botanicals, proteins and amino acids, probiotics and enzymes, omega-3, and others.

Form Insights:

• Tablet and Capsule
• Powder
• Solutions

The report has provided a detailed breakup and analysis of the market based on the form. This includes tablet and capsule, powder, and solutions.

Supplement Type Insights:

• Over-The-Counter (OTC)
• Prescription

The report has provided a detailed breakup and analysis of the market based on the supplement type. This includes over-the-counter(OTC), and prescription.

Age Group Insights:

• 15-30
• 31-50
• 51-70
• Above age 70

The report has provided a detailed breakup and analysis of the market based on the age group. This includes 15-30, 31-50, 51-70, and above age 70.

Consumer Group Insights:

• Prenatal
• Postnatal
• Premenstrual Syndrome
• Perimenopausal
• Postmenopausal
• Others

The report has provided a detailed breakup and analysis of the market based on the consumer group. This includes prenatal, postnatal, premenstrual syndrome, perimenopausal, postmenopausal, and others.

Distribution Channel Insights:

• Hypermarkets/Supermarkets
• Pharmacies/ Drug Stores
• Retail Stores
• Online Sales Channels

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets/supermarkets, pharmacies/drug stores, retail stores, and online sales channels.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Women Health Supplements Market News:

• In March 2025, Herbalife, a leading health and wellness brand, community, and platform, declared that it will support the Women's College All-Star Game as its Official Nutrition and Hydration Sponsor. With this sponsorship, Herbalife is enhancing its dedication to meeting the nutritional and hydration requirements of women athletes.
• In October 2024, India’s first peri/menopause-specific protein for women over 40 has been introduced by Gytree, India’s one-stop women’s health platform. This ground-breaking solution helps women deal with the various physical and emotional obstacles that come with menopause by catering to their specific dietary demands.
• In October 2023, with the introduction of the Well Freedom Period Care line, Modicare Limited, one of the top direct-selling businesses in India, broadens its wellness offerings. This cutting-edge product line, which is specifically tailored to meet the demands of women's menstrual health, is made with substances that are intended to promote mental well-being, comfort, and relief during menstruation.

India Women Health Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the India women health supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the India women health supplements market on the basis of product?
• What is the breakup of the India women health supplements market on the basis of form?
• What is the breakup of the India women health supplements market on the basis of supplement type?
• What is the breakup of the India women health supplements market on the basis of age group?
• What is the breakup of the India women health supplements market on the basis of consumer group?
• What is the breakup of the India women health supplements market on the basis of distribution channel?
• What is the breakup of the India women health supplements market on the basis of region?
• What are the various stages in the value chain of the India women health supplements market? 
• What are the key driving factors and challenges in the India women health supplements market?
• What is the structure of the India women health supplements market and who are the key players?
• What is the degree of competition in the India women health supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India women health supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India women health supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India women health supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.