India Travel and Tourism Market Size

India Travel & Tourism Market Size, Share, Trends and Forecast by Type, Service Offering, Purpose of Visit, Booking Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A29758

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India Travel & Tourism Market Overview:

The India travel & tourism market size reached USD 22.47 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 38.12 Billion by 2033, exhibiting a growth rate (CAGR) of 6.10% during 2025-2033. The market is expanding due to rising domestic travel, government initiatives, and increased inbound tourism. Moreover, strengthened infrastructure, digital advancements, and evolving traveler preferences are also shaping the industry's future, boosting India's position as a key global tourism destination.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 22.47 Billion
Market Forecast in 2033	USD 38.12 Billion
Market Growth Rate (2025-2033)	6.10%

India Travel & Tourism Market Trends:

Government Initiatives

The India travel & tourism market is expanding due to strategic government initiatives that enhance domestic tourism and infrastructure. Dekho Apna Desh promotes domestic travel by encouraging citizens to explore various cultural and heritage destinations. The PRASHAD Scheme (Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive) focuses on improving pilgrimage sites with better facilities and connectivity, boosting religious tourism. Swadesh Darshan, launched for thematic tourism circuits, has now evolved into Swadesh Darshan 2.0, emphasizing sustainable tourism and eco-friendly infrastructure. These initiatives collectively enhance tourist experiences, promote local economies, and drive India travel & tourism market growth. India's tourism sector witnessed remarkable progress, driven by policy reforms and large-scale promotional efforts. For instance, in 2024, India's Ministry of Tourism achieved significant milestones, including 18.89 million international arrivals and ₹5,287.90 crore in project funding. Initiatives like Swadesh Darshan 2.0 and the Chalo India campaign aimed to enhance tourism experiences and engage communities, while events like Bharat Parv showcased India's diverse culture and attractions. With increasing investments in tourism infrastructure, India is witnessing a rise in global and domestic traveler footfall. Improved air, rail, and road connectivity, along with digital marketing campaigns, are strengthening the India travel & tourism market share, positioning India as a key player in global tourism.

India Travel & Tourism Market Size

Eco-Tourism and Sustainable Travel

Eco-tourism is gaining momentum as travelers increasingly seek sustainable and responsible travel experiences. Eco-resorts, nature retreats, and rural homestays are becoming popular, offering immersive stays with minimal environmental impact. Destinations like Kerala, Sikkim, and Uttarakhand are leading the way with community-driven eco-tourism projects. National parks and wildlife sanctuaries, such as Jim Corbett and Kaziranga, attract visitors interested in conservation-focused travel. Government initiatives like Swadesh Darshan 2.0 promote sustainable tourism infrastructure, while the rising popularity of organic farm stays and low-carbon footprint travel fuels the demand for greener alternatives. Hotels and tour operators are adopting eco-friendly practices, including renewable energy, waste reduction, and water conservation. Urban centers are also embracing sustainable tourism, with new initiatives focused on eco-friendly transportation and river-based experiences. For instance, in March 2025, the Delhi government announced its plans to launch an eco-friendly cruise service along the Yamuna, covering a six-kilometer stretch from Wazirabad to Jagatpur. The initiative will feature electric-solar hybrid boats, promoting sustainable tourism. The Delhi Tourism and Transport Development Corporation is seeking bids for operation, aiming to enhance river tourism. As sustainability becomes a priority, eco-tourism is playing a crucial role in shaping the India travel & tourism market growth, appealing to environmentally conscious domestic and international travelers.

India Travel & Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type, service offering, purpose of visit and booking type.

Type Insights:

Domestic
Inbound
Outbound

The report has provided a detailed breakup and analysis of the market based on the type. This includes domestic, inbound and outbound.

Service Offering Insights:

Ticket Reservation
Hotel Booking
Holiday/Tour Packages
Others

A detailed breakup and analysis of the market based on the service offering have also been provided in the report. This includes ticket reservation, hotel booking, holiday/tour packages and others.

Purpose of Visit Insights:

Business
Leisure and Recreation
Education
Medical
Social Activity
Others

A detailed breakup and analysis of the market based on the purpose of visit have also been provided in the report. This includes business, leisure and recreation, education, medical, social activity and others.

Booking Type Insights:

Travel Companies
Travel Agencies
Online
Others

A detailed breakup and analysis of the market based on the booking type have also been provided in the report. This includes travel companies, travel agencies, online and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Travel & Tourism Market News:

In November 2024, Uttar Pradesh launched the 2024-25 eco-tourism season for its tiger reserves, introducing new facilities like a boating point in Pilibhit and bamboo cabins. Despite NTCA conservation guidelines, the state has invested heavily in tourism infrastructure, aiming to attract visitors while navigating conservation challenges.
In June 2024, Goa launched India’s first model for regenerative tourism, focusing on environmental restoration, cultural preservation, and community empowerment. Aligning with global tourism goals, the initiative introduces the Ekadasha Teertha spiritual sites, promoting a sustainable tourism approach that benefits both visitors and local communities while encouraging collaborative decision-making in the sector.

India Travel & Tourism Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Type Service Offering Purpose of Visit Booking Type Region
Types Covered	Domestic, Inbound, Outbound
Service Offerings Covered	Ticket Reservation, Hotel Booking, Holiday/Tour Packages, Others
Purpose of Visits Covered	Business, Leisure and Recreation, Education, Medical, Social Activity, Others
Booking Types Covered	Travel Companies, Travel Agencies, Online, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India travel & tourism market performed so far and how will it perform in the coming years?
What is the breakup of the India travel & tourism market on the basis of type?
What is the breakup of the India travel & tourism market on the basis of service offering?
What is the breakup of the India travel & tourism market on the basis of purpose of visit?
What is the breakup of the India travel & tourism market on the basis of booking type?
What is the breakup of the India travel & tourism market on the basis of region?
What are the various stages in the value chain of the India travel & tourism market?
What are the key driving factors and challenges in the India travel & tourism market?
What is the structure of the India travel & tourism market and who are the key players?
What is the degree of competition in the India travel & tourism market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India travel & tourism market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India travel & tourism market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India travel & tourism industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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