India Tissue Paper Market Size, Share, Growth and Report 2033

India Tissue Paper Market Size, Share, Trends and Forecast by Product Type, Application, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31107

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India Tissue Paper Market Overview:

The India tissue paper market size reached USD 7.00 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.50 Billion by 2033, exhibiting a growth rate (CAGR) of 4.20% during 2025-2033. The India tissue paper market growth is driven by increasing hygiene awareness, rapid urbanization, growth in hospitality and foodservice sectors, rising demand for eco-friendly products, and expanding retail and e-commerce distribution networks.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 7.00 Billion
Market Forecast in 2033	USD 10.50 Billion
Market Growth Rate 2025-2033	4.20%

India Tissue Paper Market Trends:

Expanding Hospitality and Foodservice Sectors

The growth of the hospitality and foodservice industries is significantly driving the tissue paper market in India. Restaurants, hotels, cafes, and fast-food chains require tissue paper for various purposes, including napkins, kitchen rolls, and bathroom hygiene products. With rising disposable incomes, more Indians are dining out and traveling, fueling demand for tissue products in these sectors. The increasing number of restaurants, hotels, and quick-service chains across metropolitan cities and tourist destinations is further boosting tissue paper consumption. In addition, the expansion of organized retail and the food delivery industry is creating a positive India tissue paper market outlook. This rising demand has encouraged both established players and new entrants to expand their product offerings and manufacturing capacities. For instance, in September 2023, Pepco, based in Kochi, announced the launch of its new Kenin brand of tissue paper products, catering to various needs such as facial tissues, kitchen rolls, and toilet paper. The Thiruvankulam facility can produce 35 tonnes monthly, using virgin-grade paper for enhanced absorption and allergy-free qualities. The products are now available in supermarkets across Kerala.

India Tissue Paper Market Size

Growing Demand for Eco-Friendly and Recycled Products

As environmental concerns grow, the demand for eco-friendly and sustainable tissue paper products is on the rise. Consumers are becoming more aware of the environmental impact of single-use products and prefer recycled or biodegradable tissue paper. Many tissue paper manufacturers in India are responding to this trend by offering products made from recycled paper or sustainably sourced materials. Government regulations and initiatives promoting sustainable practices in manufacturing are also supporting this shift toward greener alternatives fueling the India tissue paper market share. This trend aligns with global sustainability efforts and is increasingly influencing purchasing decisions in both the consumer and institutional markets. For instance, in July 2023, Sybron introduced SySoft Luxury Bamboo Toilet Paper, created from 100% bamboo and featuring plastic-free packaging. Sybron collaborated with UniGreen, a bamboo expert focused on substituting all wood pulp paper and plastic items with those made from bamboo. Bamboo is a grass material that is recyclable, biodegradable, and compostable. It is the quickest-growing plant, reaching maturity in three to five years, compared to 30-50 years for trees. It flourishes in nutrient-poor soil and holds soil moisture, promoting regrowth, producing additional oxygen, and absorbing more carbon dioxide from the atmosphere than trees do.

India Tissue Paper Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type and application.

Product Type Insights:

Facial Tissue
Paper Towel
Wipes
Bath and Toilet Issues
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes facial tissue, paper towel, wipes, bath and toilet issues, and others.

Application Insights:

Household
Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes household and commercial.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Tissue Paper Market News:

In December 2024, Gayatrishakti Paper & Boards entered the Indian tissue paper market by launching a new AHEAD tissue machine at their facility in Vapi. Supplied by Toscotec, this machine has a production capacity of over 35,000 tonnes per annum (TPA) and incorporates advanced technology to enhance quality and efficiency.
In May 2024, APRIL Group, a top global manufacturer of fibre, pulp, and paper, announced the acquisition of a majority share in Origami, India's foremost consumer tissue products firm, signifying its entry into the rapidly expanding Indian tissue and personal hygiene sector.

India Tissue Paper Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Application Region
Product Types Covered	Facial Tissue, Paper Towel, Wipes, Bath and Toilet Issues, Others
Applications Covered	Household, Commercial
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India tissue paper market performed so far and how will it perform in the coming years?
What is the breakup of the India tissue paper market on the basis of product type?
What is the breakup of the India tissue paper market on the basis of application?
What is the breakup of the India tissue paper market on the basis of region?
What are the various stages in the value chain of the India tissue paper market?
What are the key driving factors and challenges in the India tissue paper market?
What is the structure of the India tissue paper market and who are the key players?
What is the degree of competition in the India tissue paper market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India tissue paper market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India tissue paper market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India tissue paper industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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