India Tea Market Report by Product Type (Green Tea, Black Tea, Oolong Tea, and Others), Packaging (Plastic Containers, Loose Tea, Paper Boards, Aluminium Tin, Tea Bags, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), Application (Residential, Commercial), and Region 2024-2032

India Tea Market Report by Product Type (Green Tea, Black Tea, Oolong Tea, and Others), Packaging (Plastic Containers, Loose Tea, Paper Boards, Aluminium Tin, Tea Bags, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), Application (Residential, Commercial), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A3953
Buy Now

India Tea Industry Outlook 2024-2032:

The India tea market size reached US$ 11.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 14.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.18% during 2024-2032. The increasing consumer preference for premium and packaged tea brands, expansion of online retail channels, and awareness regarding the health benefits offered by tea represent some of the key factors driving the market.

Report Attribute 
Key Statistics
Base Year
2023
Forecast Years
2024-2032
Historical Years
2018-2023
Market Size in 2023
US$ 11.1 Billion
Market Forecast in 2032
US$ 14.7 Billion
Market Growth Rate 2024-2032 3.18%


Tea is an aromatic beverage prepared by infusing dried and crushed leaves of the Camellia Sinensis plant in boiling water. Some of the commonly available variants include white, black, herbal, green and oolong tea, which are primarily cultivated in the hilly regions of Assam, West Bengal, Tamil Nadu, Kerala, Tripura, Arunachal Pradesh and other states. Tea is a rich source of polyphenols, caffeine, antioxidants and minerals, such as potassium, manganese, magnesium and calcium. Regular consumption of tea can aid in minimizing the damage caused by free radicals in the body, reduce cholesterol levels in the blood and facilitate healthy weight management. It is usually stored and distributed in plastic containers, paper packaging, bags and aluminum tin boxes.

India Tea Market Trends:

Significant growth in the food and beverage industry is one of the key factors creating a positive outlook for the tea market in India. The country is among the largest producers and consumers of tea across the globe and tea has emerged as one of the most cost-effective and healthy beverages. Moreover, the increasing consumer preference for premium and packaged tea brands is providing a thrust to the market growth. Tea manufacturers are using multi-layered packaging to store and distribute tea and minimize the instances of adulteration, spoilage and maintaining the fragrance and freshness of the tea leaves. In line with this, growing consumer awareness regarding the health and medicinal benefits of organic and green tea variants is also contributing to the rising tea consumption in India. There is a shifting preference toward novel fruit, herbal and other specialty varieties that aid in relaxation, reducing anxiety and minimizing the risks of developing chronic medical ailments. Other factors, including rising expenditure capacities of the consumers, along with the proliferating online retail channels, are anticipated to drive the tea industry in India toward growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India tea market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, packaging, distribution channel and application.

Breakup by Product Type:

India Tea Market

  • Green Tea
  • Black Tea
  • Oolong Tea
  • Others
     

Tea is widely available in numerous variants to suit the taste and preferences of the consumer. This, coupled with the increasing willingness among individuals to experiment with unique tea blends, is impelling the market growth.

Breakup by Packaging:

  • Plastic Containers
  • Loose Tea
  • Paper Boards
  • Aluminium Tin
  • Tea Bags
  • Others
     

Key players in the region are offering tea in varying packaging options to provide the convenience of storage to their consumers, thereby expanding the overall market reach.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Convenience Stores
  • Online Stores
  • Others
     

Teas are distributed via different channels due to the significant consumption of tea in the country.

Breakup by Application:

  • Residential
  • Commercial
     

Teas are not only used in the residential sector, but they are also prepared and sold in commercial settings like cafes, lounges, restaurants, and fast-food outlets.

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India
     

Different parts of India are responsible for the production of different tea types. For instance, South India is primarily known for the premium product variant.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the top Indian tea companies being Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group, Society Tea, Tata Consumer Products Limited and Wagh Bakri Tea Group.

Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Segment Coverage Product Type, Packaging, Distribution Channel, Application, Region
Region Covered  North India, West and Central India, South India, East India
Companies Covered Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group, Society Tea, Tata Consumer Products Limited and Wagh Bakri Tea Group
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

India is the second largest producer of tea, worldwide, after China. As per the IMARC Group, the Indian tea market size was valued at US$ 11.1 Billion in the year 2023. The rising popularity of cafes and lounges serving versatile beverages is propelling the tea market in India. Also, an increase in the demand of packaged varieties of beverages in both urban and rural areas owing to lesser chances of adulteration, superior quality, and convenient storage are aiding the tea market growth in India.

The tea market in India is anticipated to grow at a CAGR of 3.18% during 2024-2032 and is expected to reach a value of US$ 14.7 Billion by 2032. This is anticipated owing to numerous factors, such as the rising trend of gifting gourmet teas and the emerging brand consciousness in the country. Furthermore, the increasing consumer inclination towards healthy tea variants, including black tea and green tea, will continue to drive the India tea market in the coming years.

Significant growth in the food and beverages sector, along with wide availability of diverse product variants, are currently driving the India tea market.

Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tea in India.

Based on the product type, the India tea market can be segmented into green tea, black tea, oolong tea, and others. Currently, black tea holds the majority of the total market share.

Based on the application, the India tea market has been segregated into residential and commercial, where residential currently represents the largest segment.

Based on the distribution channel, the India tea market can be divided into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. Among these, supermarkets and hypermarkets represent the largest segment.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India.

Some of the major players in the India tea market include Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group, Society Tea, Tata Consumer Products Limited and Wagh Bakri Tea Group.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
India Tea Market Report by Product Type (Green Tea, Black Tea, Oolong Tea, and Others), Packaging (Plastic Containers, Loose Tea, Paper Boards, Aluminium Tin, Tea Bags, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), Application (Residential, Commercial), and Region 2024-2032
Purchase Options




Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us
UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More
KRISHAK BHARATI CO-OP LTD

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More
Stax

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More
DEinternational Egypt

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

Read More
Gulf Excellent Group

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Read More
FS Corporation Inc.

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

Read More
Egyptian Industrial Investment Group

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

Read More
Vishnu Chemicals

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

Read More
MOUNT EVEREST BREWERIES LIMITED

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

Read More
Borges Branded Foods

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

Read More
Godrej Consumer Products Limited

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

Read More
ADC Therapeutics

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

Read More
Ivanti

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

Read More
Asiatic Electrical & Switchgear P. Ltd.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Read More
Denka Co., Ltd.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.

Read More