The India tea market size reached US$ 11.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 14.7 Billion by 2032, exhibiting a growth rate (CAGR) of 3.18% during 2024-2032. The increasing consumer preference for premium and packaged tea brands, expansion of online retail channels, and awareness regarding the health benefits offered by tea represent some of the key factors driving the market.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 11.1 Billion |
Market Forecast in 2032
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US$ 14.7 Billion |
Market Growth Rate 2024-2032 | 3.18% |
Tea is an aromatic beverage prepared by infusing dried and crushed leaves of the Camellia Sinensis plant in boiling water. Some of the commonly available variants include white, black, herbal, green and oolong tea, which are primarily cultivated in the hilly regions of Assam, West Bengal, Tamil Nadu, Kerala, Tripura, Arunachal Pradesh and other states. Tea is a rich source of polyphenols, caffeine, antioxidants and minerals, such as potassium, manganese, magnesium and calcium. Regular consumption of tea can aid in minimizing the damage caused by free radicals in the body, reduce cholesterol levels in the blood and facilitate healthy weight management. It is usually stored and distributed in plastic containers, paper packaging, bags and aluminum tin boxes.
Significant growth in the food and beverage industry is one of the key factors creating a positive outlook for the tea market in India. The country is among the largest producers and consumers of tea across the globe and tea has emerged as one of the most cost-effective and healthy beverages. Moreover, the increasing consumer preference for premium and packaged tea brands is providing a thrust to the market growth. Tea manufacturers are using multi-layered packaging to store and distribute tea and minimize the instances of adulteration, spoilage and maintaining the fragrance and freshness of the tea leaves. In line with this, growing consumer awareness regarding the health and medicinal benefits of organic and green tea variants is also contributing to the rising tea consumption in India. There is a shifting preference toward novel fruit, herbal and other specialty varieties that aid in relaxation, reducing anxiety and minimizing the risks of developing chronic medical ailments. Other factors, including rising expenditure capacities of the consumers, along with the proliferating online retail channels, are anticipated to drive the tea industry in India toward growth.
IMARC Group provides an analysis of the key trends in each sub-segment of the India tea market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, packaging, distribution channel and application.
Breakup by Product Type:
Tea is widely available in numerous variants to suit the taste and preferences of the consumer. This, coupled with the increasing willingness among individuals to experiment with unique tea blends, is impelling the market growth.
Breakup by Packaging:
Key players in the region are offering tea in varying packaging options to provide the convenience of storage to their consumers, thereby expanding the overall market reach.
Breakup by Distribution Channel:
Teas are distributed via different channels due to the significant consumption of tea in the country.
Breakup by Application:
Teas are not only used in the residential sector, but they are also prepared and sold in commercial settings like cafes, lounges, restaurants, and fast-food outlets.
Breakup by Region:
Different parts of India are responsible for the production of different tea types. For instance, South India is primarily known for the premium product variant.
The competitive landscape of the industry has also been examined along with the profiles of the top Indian tea companies being Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group, Society Tea, Tata Consumer Products Limited and Wagh Bakri Tea Group.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Segment Coverage | Product Type, Packaging, Distribution Channel, Application, Region |
Region Covered | North India, West and Central India, South India, East India |
Companies Covered | Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group, Society Tea, Tata Consumer Products Limited and Wagh Bakri Tea Group |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
India is the second largest producer of tea, worldwide, after China. As per the IMARC Group, the Indian tea market size was valued at US$ 11.1 Billion in the year 2023. The rising popularity of cafes and lounges serving versatile beverages is propelling the tea market in India. Also, an increase in the demand of packaged varieties of beverages in both urban and rural areas owing to lesser chances of adulteration, superior quality, and convenient storage are aiding the tea market growth in India.
The tea market in India is anticipated to grow at a CAGR of 3.18% during 2024-2032 and is expected to reach a value of US$ 14.7 Billion by 2032. This is anticipated owing to numerous factors, such as the rising trend of gifting gourmet teas and the emerging brand consciousness in the country. Furthermore, the increasing consumer inclination towards healthy tea variants, including black tea and green tea, will continue to drive the India tea market in the coming years.
Significant growth in the food and beverages sector, along with wide availability of diverse product variants, are currently driving the India tea market.
Sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of tea in India.
Based on the product type, the India tea market can be segmented into green tea, black tea, oolong tea, and others. Currently, black tea holds the majority of the total market share.
Based on the application, the India tea market has been segregated into residential and commercial, where residential currently represents the largest segment.
Based on the distribution channel, the India tea market can be divided into supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others. Among these, supermarkets and hypermarkets represent the largest segment.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India.
Some of the major players in the India tea market include Duncans Industries Ltd., Hindustan Unilever Limited, Organic India Private Limited, Pataka Group, Society Tea, Tata Consumer Products Limited and Wagh Bakri Tea Group.