The India sports and energy drinks market size reached US$ 3.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 8.4 Billion by 2032, exhibiting a growth rate (CAGR) of 11.5% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023 | US$ 3.1 Billion |
Market Forecast in 2032 | US$ 8.4 Billion |
Market Growth Rate (2024-2032) | 11.5% |
Sports and energy drinks are beverages consumed for physical and mental stimulation while performing sports- and fitness-related activities. These beverages are rich in essential nutrients, such as carbohydrates, vitamins, minerals and caffeine, which provide an instant energy boost to the body. They also replenish the electrolytes lost during physical activities and hydrate the body. Sports and energy drinks are commonly available in carbonated and non-carbonated variants, along with a wide variety of flavors, including strawberry, cranberry, lime, apple and pineapple.
The increasing prevalence of lifestyle diseases among the masses, along with the increasing engagement in sports-related activities to maintain a healthy lifestyle, is one of the key factors driving the market in India. Furthermore, the increasing consumer expenditure on lifestyle and well-being activities has enhanced the overall demand for sports and energy drinks. In line with this, aggressive promotions by leading brands through various social media platforms, is also contributing to the market growth. Product manufacturers are developing sugar-free variants with natural ingredients and are collaborating with sports personalities and celebrities to endorse their products. Other factors, including the increasing preference for ready-to-drink (RTD) beverages and the emerging gym culture across the country, are anticipated to drive the market further.
IMARC Group provides an analysis of the key trends in each sub-segment of the India sports and energy drinks market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on product type, packaging type, distribution channel, type and target consumer.
Breakup by Product Type:
Breakup by Packaging Type:
Breakup by Distribution Channel:
Breakup by Region:
Breakup by Product:
Breakup by Type:
Breakup by Packaging Type:
Breakup by Distribution Channel:
Breakup by Target Consumer:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Billion |
Segment Coverage | Product Type, Packaging Type, Distribution Channel, Type, Target Consumer, Region |
Region Covered | North India, West and Central India, South India, East India |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The India sports and energy drinks market was valued at US$ 3.1 Billion in 2023.
We expect the India sports and energy drinks market to exhibit a CAGR of 11.5% during 2024-2032.
The rising demand for sports and energy drinks, as they aid in improving hydration levels, reducing fatigue, boosting energy, etc., is primarily driving the India sports and energy drinks market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of sports and energy drinks across the nation.
Based on the product type, the India sports drinks market has been bifurcated into isotonic, hypertonic, and hypotonic. Among these, isotonic currently accounts for the majority of the total market share.
Based on the product, the India energy drinks market can be categorized into alcoholic and non-alcoholic. Currently, non-alcoholic exhibits a clear dominance in the market.
Based on the type, the India energy drinks market has been segregated into non-organic and organic, where non-organic currently holds the largest market share.
Based on the packaging type, the India sports and energy drinks market can be segmented into bottle (pet/glass), can, and others. Currently, bottle (pet/glass) accounts for the majority of the total market share.
Based on the distribution channel, the India sports and energy drinks market has been divided into supermarkets and hypermarkets, convenience stores, online, and others. Among these, supermarkets and hypermarkets currently exhibit a clear dominance in the market.
Based on the target consumer, the India energy drinks market can be bifurcated into teenagers, adults, and geriatric population. Currently, adults hold the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India.