The India sports analytics market size reached USD 48.90 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 180.97 Million by 2033, exhibiting a growth rate (CAGR) of 15.65% during 2025-2033. The integration of artificial intelligence (AI), machine learning (ML), predictive injury prevention, data-driven fan engagement, enhanced team strategies, player development, and commercial opportunities are some of the major factors positively impacting the India sports analytics market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 48.90 Million |
Market Forecast in 2033 | USD 180.97 Million |
Market Growth Rate (2025-2033) | 15.65% |
Integration of Advanced Technologies in Player Performance Analysis
Sports teams in India are adopting advanced analytics tools to optimize player performance, which is positively influencing India sports analytics market outlook. Athletes' movements, heart rates, and levels of weariness are continuously tracked by wearable sensors and biometric tracking systems. These devices provide insights into workload management, which allows coaches to adjust training intensity and prevent injuries. Artificial intelligence (AI) processes vast amounts of data, detecting patterns in player performance that were previously unnoticed. Machine learning models (ML) predict injury risks based on historical data, helping teams make strategic decisions on player rotation and recovery periods. For instance, on February 19, 2025, Woxsen University's Artificial Intelligence Research Centre (AIRC) and Kuwait College of Science and Technology (KCST) jointly published a study employing AI to predict deceptive movements in professional cricket. The research utilized deep learning models like Random Forest (RF), K-Nearest Neighbor (KNN), and Decision Trees (DT) to evaluate and predict shifts in player movements. It achieves up to 70% accuracy in forecasting player movements. This collaboration offers data-driven insights for enhancing sports biomechanics and athlete training. Data-driven training programs personalize workouts based on individual strengths and weaknesses, ensuring each athlete receives targeted coaching. These advancements shift performance management from intuition-based decisions to evidence-backed strategies, improving both short-term results and long-term athletic development.
Enhanced Fan Engagement through Data Analytics
Indian sports teams are using data analytics to create highly personalized fan experiences. According to an industry survey, there are an astounding 678 million (about 67.8 crore) sports fans in India. The three most watched sports are football, cricket, and kabaddi, with 612, 305, and 280 million viewers, respectively. With a massive fan base of 678 million, digital platforms analyze engagement patterns to understand preferences for content, merchandise, and events. Also, teams leverage this information to offer customized interactions, such as exclusive content, targeted promotions, and gamified experiences that encourage active participation, which is supporting the India sports analytics market growth. Social media analytics measure fan sentiment, enabling sports teams to adjust their communication strategies to maintain positive engagement. Sentiment analysis tools assess public reactions to team performances, player transfers, and management decisions, allowing organizations to respond proactively. Interactive technologies, such as AI-driven chatbots and augmented reality experiences, create immersive ways for fans to connect with their favorite teams. This shift toward data-driven engagement ensures that fan relationships are not only sustained but also continuously evolving to match changing consumer expectations.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component, analysis type, and sport.
Component Insights:
The report has provided a detailed breakup and analysis of the market based on the component. This includes software and service.
Analysis Type Insights:
A detailed breakup and analysis of the market based on the analysis type have also been provided in the report. This includes on field (player and team analysis, video analysis, and health assessment) and off-field (fan engagement and ticket pricing)
Sport Insights:
The report has provided a detailed breakup and analysis of the market based on the sport. This includes football, cricket, hocket, basketball, American football, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Components Covered | Software, Service |
Analysis Types Covered |
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Sports Covered | Football, Cricket, Hockey, Basketball, American Football, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: