India Sleep Aid Products Market

India Sleep Aid Products Market Overview:

The India sleep aid products market size reached USD 308.30 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 699.47 Million by 2033, exhibiting a growth rate (CAGR) of 9.53% during 2025-2033. The India sleep aid products market is expanding due to rising sleep disorders, urban lifestyles, and digital screen exposure. Growing demand for natural sleep solutions, smart sleep devices, and AI-based tracking is driving innovation. Increased awareness of wellness and non-habit-forming sleep aids further support market growth.

India Sleep Aid Products Market Trends:

Rising Demand for Natural Sleep Solutions

The India sleep aid products market is witnessing consistent growth as the consciousness of sleep health increases. Better sleep quality has become a consumer priority, thereby boosting demand for sleep-improving products. Increasing stress levels, lifestyle shifts, and higher incidence of sleep disorders are boosting the market. The growing urban population, combined with excessive work hours and exposure to digital screens, has resulted in increased rates of insomnia and disturbed sleep patterns. Most are now searching for reliable and non-addictive solutions to enhance sleep cycles. Melatonin, valerian root, and ashwagandha products are becoming popular because they are viewed as less harmful than traditional drugs. Demand for relaxation-inducing functional beverages and dietary supplements is also rising. Companies are also creating intelligent sleep devices, weighted blankets, and aromatherapy solutions to provide complete sleep assistance. All these point to consumers' increased inclination towards non-invasive and wellness-oriented sleep products. The market is also seeing greater investments in research and development, resulting in innovation in sleep solutions specific to Indian consumers.

Growing Role of Technology in Sleep Aids

Technology is playing a growing role in improving sleep quality, with consumers increasingly seeking intelligent solutions. Devices such as sleep monitors, mobile apps, and AI-based guidance programs are gaining popularity, helping users track sleep patterns and disruptions. Wearable technology, including smartwatches and fitness trackers, is also driving market growth by providing personalized sleep insights that enable lifestyle adjustments. The demand for customized sleep analysis has led to a rise in technology-driven sleep enhancement solutions. Moreover, personalization is becoming a key industry trend, with growing interest in tailored sleep products that cater to individual needs. Recent innovations reflect this shift. For example, in December 2024, Duroflex launched ‘Neuma,’ India's first firmness-adjustable mattress, while The Sleep Company introduced the ‘SmartGRID’ mattress, designed with a hyper-elastic polymer for personalized support. The company also unveiled the 8-shape ErgoRelief pillow, which aims to reduce stress on the head, neck, and shoulders. Consumers are also turning to app-enabled sound therapy, which uses AI-generated sounds for relaxation. Alongside this, pharmaceutical and wellness companies are expanding their range of over-the-counter sleep treatments, offering regulated options for individuals dealing with sleep disorders.

India Sleep Aid Products Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on product and sleep disorder.

Product Insights:

• Mattresses and Pillows
• Sleep Laboratory Services
• Medication
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes mattresses and pillows, sleep laboratory services, medication, and others.

Sleep Disorder Insights:

• Insomnia
• Sleep Apnea
• Others

The report has provided a detailed breakup and analysis of the market based on the sleep disorder. This includes insomnia, sleep apnea, and others.

Region Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Sleep Aid Products Market News:

• January 2025: Samsung expanded the Galaxy Ring to 53 markets, including India, and updated the Samsung Health app with Sleep Time Guidance, Sleep Environment Reports, and a Mindfulness Tracker. This advancement enhances sleep monitoring, promotes digital wellness solutions, and drives growth in India’s sleep aid industry.
• September 2024: Dormir Bien introduced sleep apnea-focused solutions in India, including Fastnap Sleep Band and Snoreka Custom. These AI-driven, non-invasive products enhance home-based sleep diagnosis and treatment, driving market growth, increasing awareness of sleep disorders, and promoting innovation in sleep wellness technology.

India Sleep Aid Products Market Report Coverage:

Key Questions Answered in This Report:

• How has the India sleep aid products market performed so far and how will it perform in the coming years?
• What is the breakup of the India sleep aid products market on the basis of product?
• What is the breakup of the India sleep aid products market on the basis of sleep disorder?
• What are the various stages in the value chain of the India sleep aid products market? 
• What are the key driving factors and challenges in the India sleep aid products market?
• What is the structure of the India sleep aid products market and who are the key players?
• What is the degree of competition in the India sleep aid products market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India sleep aid products market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India sleep aid products market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India sleep aid products industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.