India Packaged Rice Market

Market Overview:

The India packaged rice market size reached 12.4 Million Tons in 2023. Looking forward, IMARC Group expects the market to reach 19.7 Million Tons by 2032, exhibiting a growth rate (CAGR) of 5.15% during 2024-2032. The increasing adoption of advanced technology and machinery in rice processing, growing consumer consciousness regarding food safety and quality, and increasing number of lucrative export opportunities represent some of the key factors driving the market.

Packaged rice refers to rice that has been cleaned, processed, and packaged for sale and is considered as a popular food item in many parts of the world. It is usually produced in large quantities and sold in various sizes and grades and the packaging can be in the form of bags, boxes, or containers, depending on the manufacturer. Packaging process involves cleaning and processing the rice to remove the outer hull, bran, and germ layers, leaving only the starchy endosperm, resulting in grains that are usually long and slender, with a white or brownish color. This process results in a longer shelf life and reduces the need for washing before cooking. Packaged rice serves several functions, including convenience, as it requires no washing or soaking before cooking and versatility, as it can be used in a wide range of dishes. In addition to this, it is a good source of fiber, carbohydrates, and essential vitamins and minerals. Its long shelf life, affordability and consistency make it an ideal choice for many dishes.

India Packaged Rice Market Trends: 

The market in India is primarily driven by the increasing adoption of advanced technology and machinery in rice processing, leading to the development of high-quality packaged rice. In line with this, the shifting consumer preference towards convenient food products is providing an impetus to the demand for packaged rice. Moreover, the growing consumer consciousness regarding food safety and quality resulting in an augmented demand for high-grade packaged rice with sleek grains, unique aroma and taste. Besides this, the increasing number of retailers offering different varieties of packaged rice via both online and offline distribution channels is impacting the market positively. The market is further fueled by the increasing demand for packaged rice in international markets, resulting in lucrative export opportunities for India packaged rice manufacturers. Apart from this, the implementation of several initiatives by the government of India to support the agricultural sector are providing a boost to the rice production and processing, which, in turn, is driving the market. Furthermore, numerous strategies adopted by key players, such as mergers and acquisitions (M&As), partnerships and collaborations to enhance their geographical presence are also creating a positive market outlook. Some of the other factors contributing to the market include rapid urbanization, increasing product premiumization, inflating disposable income levels resulting in higher purchase power, growing health consciousness among consumers, and extensive research and development (R&D) activities.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India packaged rice market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on product type, packaging, pack size, and distribution channel.

Product Type Insights:

• Parboiled Rice
• Basmati Rice
   

The report has provided a detailed breakup and analysis of the packaged rice market based on the product type. This includes parboiled and basmati rice. According to the report, parboiled represented the largest segment.

Packaging Insights:

• Pouches
• Woven Bags
• Others
   

The report has provided a detailed breakup and analysis of the packaged rice market based on the packaging. This includes pouches, woven bags, and others. According to the report, pouches represented the largest segment.

Pack Size Insights:

• 5 Kilograms
• 1 Kilogram
• Others
   

The report has provided a detailed breakup and analysis of the packaged rice market based on the pack size. This includes 5 kilograms, 1 kilogram, and others. According to the report, 5 kilograms represented the largest segment.

Distribution Channel Insights:

• General Trade: Convenience Stores/Kirana Stores
• Modern Trade: Supermarkets/Hypermarkets/Specialty Stores
• Online and E-Commerce
• Others
   

A detailed breakup and analysis of the packaged rice market based on the distribution channel has also been provided in the report. This includes general trade: convenience stores/kirana stores, modern trade: supermarkets/hypermarkets/specialty stores, online and e-commerce, and others. According to the report, general trade: convenience stores/kirana stores accounted for the largest market share.

Regional Insights:

• North India
• West and Central India
• South India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, East India was the largest market for packaged rice. Some of the factors driving the East India packaged rice market included the inflating disposable income levels, shifting consumer preference towards convenient food products, increasing number of retailers offering different varieties of packaged rice, etc.

Competitive Landscape: 

The report has also provided a comprehensive analysis of the competitive landscape in the India packaged rice market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Adani Wilmar Ltd., Aeroplane Rice Ltd., Amira Nature Foods Ltd., Baba Naga Agro Pvt. Ltd., Balashree Foods Pvt. Ltd., Chaman Lal Setia Exports Ltd., Future Consumer Limited, KRBL Limited, Lal Qilla (Amar Singh Chawal Wala), LT Foods, Patanjali Ayurved Limited, Shri Lal Mahal Group, Sriveda Sattva Pvt. Ltd., VSR Foods, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India packaged rice market from 2018-2032.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India packaged rice market.
• The study maps the leading, as well as the fastest-growing, regional markets.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India packaged rice industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.