India Packaged Jaggery Market

Market Overview:

The India packaged jaggery market size reached INR 71.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach INR 202.6 Billion by 2033, exhibiting a growth rate (CAGR) of 11.69% during 2025-2033. The significant growth in the food packaging industry, the high prevalence of diabetes, CVDs, and obesity, and the increasing awareness about the numerous health benefits of the product represent some of the key factors driving the market.

Packaged jaggery refers to a form of jaggery that is pre-packaged and sold in the market. Jaggery is a traditional non-centrifugal sweetener made from sugarcane juice and widely used in many parts of the world. It is made by boiling the sugarcane juice until it reaches a thick consistency, then pouring it into molds or shaping it into blocks. Once the jaggery has cooled and hardened, it is packaged for sale. Packaged jaggery is found in various forms, including powder, cubes, and liquid. It has several advantages over traditional jaggery sold in open markets. It is hygienically packed and sealed, ensuring it is free from contaminants. Moreover, packaged jaggery is convenient, as it can be easily stored and transported. Apart from this, it has a longer shelf life than traditional jaggery, making it easier to store for long periods. It is used in various food preparations, including sweets, desserts, and beverages. It is also used as a natural sweetener in tea and coffee.

India Packaged Jaggery Market Trends:

The market in India is primarily driven by the expanding food packaging sector and increasing consumer awareness toward food hygiene and cleanliness. Moreover, the rising health concerns associated with the high prevalence of diabetes, CVDs, obesity, etc., are shifting toward jaggery from white sugar. The market for packaged jaggery is also augmented by the growing awareness of its numerous health benefits, including relieving fatigue, improving bone health, and maintaining blood pressure levels. Jaggery is a common ingredient used in several traditional Indian cuisines as a sweetener, flavoring agent, and color enhancer. With the increasing levels of urbanization and improving consumer living standards, there is a significant demand for processed and premium-quality food products, including packaged jaggery. Additionally, the introduction of stringent norms by the Food Safety and Standards Authority of India (FSSAI) for food labeling and maintaining product safety during the processing and packaging of jaggery is positively influencing the market. Furthermore, the growing consumer preference for clean-label and organic product variants with no added colors, synthetic flavors, preservatives, etc., is also driving the market for packaged jaggery in India. Packaged jaggery's wide availability across brick-and-mortar and e-commerce platforms is further catalyzing its sales.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India packaged jaggery market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on product type, form, pack type, pack size and distribution channel.

Product Type Insights:

• Sugarcane Jaggery
• Palm Jaggery
• Coconut Jaggery

The report has provided a detailed breakup and analysis of the packaged jaggery market based on the product type. This includes sugarcane jaggery, palm jaggery, and coconut jaggery. Among these, sugarcane jaggery represents the largest segment.

Form Insights:

• Powder/Granules
• Block
• Liquid

A detailed breakup and analysis of the packaged jaggery market based on the form have also been provided in the report. This includes powder/granules, block, and liquid. Among these, powder/granules represent the largest segment.

Pack Type Insights:

• Plastic Pouches
• Jars
• Others

The report has provided a detailed breakup and analysis of the packaged jaggery market based on the pack type. This includes plastic pouches, jars, and others. Among these, plastic pouches represent the largest segment.

Pack Size Insights:

• 500 gm
• 1000 gm
• 250 gm
• Others

A detailed breakup and analysis of the packaged jaggery market based on the pack size have also been provided in the report. This includes 500 gm, 1000 gm, 250 gm, and others. Among these, 500 gm represents the largest segment.

Distribution Channel Insights:

• General Trade
• Modern Trade
• Online

A detailed breakup and analysis of the packaged jaggery market based on the distribution channel have also been provided in the report. This includes general trade, modern trade, and online. Among these, general trade represents the largest segment.

Regional Insights:

• North India
• West & Central India
• South India
• East India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. Among these, West and Central India represent the largest segment.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India packaged jaggery market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include 24 Mantra Organic, A.K.S. Trading Corporations, B&B Organics, Desi Village Agro Foods India (P) Ltd, Dhampur Green, Geographical Indications Tagged World Premium Products Pvt Ltd, Maple Leaf Project, Miltop Exports, Nutriplato, Organic India Pvt Ltd (Fab India), Organic Tattva (Mehrotra Consumer Products Pvt.), Patanjali Ayurveda Limited, Sriveda Sattva Private Limited, Truefarm, Two Brothers Organic Farms, and Vayam. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India packaged jaggery market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India packaged jaggery market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India packaged jaggery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.