India Organic Tea Market

India Organic Tea Market Overview:

The India organic tea market size reached USD 45.80 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 88.10 Million by 2033, exhibiting a growth rate (CAGR) of 7.55% during 2025-2033. The India organic tea market share is driven by rising health awareness, as consumers shift toward natural and chemical-free products. Increasing demand for wellness beverages, coupled with a growing preference for organic farming practices, further boosts market growth. Additionally, the expanding e-commerce sector helps in reaching a broader consumer base.

India Organic Tea Market Trends:

Rising Health and Wellness Consciousness

The India organic tea market growth is fueled by the rise in health-awareness among consumers. Data indicates prevalent shortcomings in critical nutrients such as Vitamin D3, Vitamin B12, and protein. As per industry reports, more than 75% of the Indian population lacks adequate vitamin D3 levels, and a comparable pattern is noted for protein deficiencies. With their increasing emphasis on wellness, consumers are turning away from regular teas that could be contaminated with pesticides and artificial ingredients. Organic tea, which is pure and free from artificial ingredients, is viewed as a healthier option. People are now seeking more drinks that help boost immunity, enhance digestion, and offer a range of health benefits, including detoxification and relaxation. The trend has boosted demand for green and herbal organic teas, which are regarded as more health-giving than conventional teas. As wellness trends gain momentum, consumers are now seeking more organic products, including tea, as a part of their daily lifestyle. This trend is likely to continue as consumers value natural ingredients that support their health and wellness objectives.

Expanding Range of Organic Tea Varieties

The India organic tea market outlook is witnessing growth in variety of products, meeting the varied tastes of consumers. Along with the regular organic black and green tea, new varieties and blends of tea like herbal, floral, and spiced tea are becoming popular. Organic teas with added ingredients such as tulsi (holy basil), ginger, mint, and hibiscus are becoming more popular because of their possible health benefits and revitalizing tastes. Leading companies like Organic India, recently in 2024 launched new black tea flavors, which are known for their strong and rich flavor blends. This increasing range of organic tea blends enables customers to try different flavors and therapeutic effects, contributing further to demand. Additionally, with the growth of premium and customized tea experiences, organic tea companies are launching distinctive blends that cater to consumer requirements, including stress relief, digestion, and energy. The growth of product variety is likely to persist as consumer demand for organic, functional drinks increases.

Growth of E-Commerce and Direct-to-Consumer Sales

The development of e-commerce is contributing significantly to the growth of the Indian organic tea market. According to IBEF, the Indian e-commerce sector is expected to hit US$ 325 billion by 2030, showing substantial expansion. Meanwhile, third-party logistics providers are predicted to handle around 17 billion shipments in the next seven years. Internet portals provide an easy means for customers to shop for a diverse range of organic tea brands, sometimes with the convenience of home delivery. Through e-commerce, consumers can compare brands, read customer reviews, and view specialty organic tea products that are not easily available in retail stores. Moreover, most organic tea companies are turning to direct-to-consumer business models, circumventing conventional retail channels to craft more customized customer experiences. This has become especially dominant in city centers where consumers tend to be more tech-savvy and prioritize convenience. Online platforms also allow companies to engage with customers through digital marketing campaigns, influencers, and promotions, making it convenient to establish brand awareness. As online business expands, the trend will boost demand for organic tea in India.

India Organic Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product, taste, form, and distribution channel.

Product Insights:

• Camelia Sinesis-Based
  • Black Tea
  • Green Tea
  • White Tea
  • Oolong Tea
  • Others
• Herbal Tea

The report has provided a detailed breakup and analysis of the market based on the product. This includes camelia sinesis-based (black tea, green tea, white tea, oolong tea, and others) and herbal tea.

Taste Insights:

• Flavored
• Plain

The report has provided a detailed breakup and analysis of the market based on the taste. This includes flavored and plain.

Form Insights:

• Tea Bag
• Leaf and Powder Tea
• Liquid

The report has provided a detailed breakup and analysis of the market based on the form. This includes tea bag, leaf and powder tea, and liquid.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarket, convenience stores, online, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Organic Tea Market News:

• In January 2024, Tata Consumer Products revealed that it has entered into binding agreements to purchase up to 100% of the total equity share capital of Organic India, a leading ‘better for you’ organic brand encompassing food & beverages as well as herbal & traditional supplements.

India Organic Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the India organic tea market performed so far and how will it perform in the coming years?
• What is the breakup of the India organic tea market on the basis of product?
• What is the breakup of the India organic tea market on the basis of taste?
• What is the breakup of the India organic tea market on the basis of form?
• What is the breakup of the India organic tea market on the basis of distribution channel?
• What is the breakup of the India organic tea market on the basis of region?
• What are the various stages in the value chain of the India organic tea market? 
• What are the key driving factors and challenges in the India organic tea market?
• What is the structure of the India organic tea market and who are the key players?
• What is the degree of competition in the India organic tea market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India organic tea market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India organic tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India organic tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.