The India oral hygiene market size reached US$ 1,951.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,967.5 Million by 2032, exhibiting a growth rate (CAGR) of 4.6% during 2024-2032.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 1,951.0 Million |
Market Forecast in 2032
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US$ 2,967.5 Million |
Market Growth Rate (2024-2032) | 4.6% |
Oral hygiene is the process of maintaining the health of teeth and mouth. Some of the common oral care products include toothbrush, toothpaste, breathe fresheners, mouthwash, and dental floss. Oral hygiene practices help to prevent toothache, gingivitis, tooth decay, periodontal disease, oral cancer, halitosis, and plaque. Along with this, the services provided by dentists and orthodontists are also crucial in maintaining dental hygiene.
The India oral hygiene market is primarily being driven by the significant economic growth, changing lifestyles, and rising disposable incomes. This has, in turn, led to high smoking rates and an increase in the consumption of processed food products, which is contributing to the rising prevalence of caries and other dental ailments in the country. Additionally, the Government of India (GoI), in collaboration with vendors and dental associations, is organizing free dental camps to spread awareness regarding appropriate maintenance of oral hygiene. Such initiatives are acting as a major growth-inducing factor for the oral hygiene market in India. Moreover, key players are constantly introducing multifunctional products that are integrated with smart technologies, which is inflating the sales of premium oral care products in the country. Apart from this, easy product availability through online and offline retail channels and increasing customization depending on the need of the consumer are further creating a positive outlook for the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the India oral hygiene market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product, distribution channel and application.
Breakup by Product:
Breakup by Distribution Channel:
Breakup by Application:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | US$ Million |
Segment Coverage | Product, Distribution Channel, Application, Region |
Region Covered | North India, West and Central India, South India, East India |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The India oral hygiene market was valued at US$ 1,951.0 Million in 2023.
We expect the India oral hygiene market to exhibit a CAGR of 4.6% during 2024-2032.
The increasing adoption of oral hygiene practices, as they help in preventing toothache, gingivitis, periodontal disease, etc., is primarily driving the India oral hygiene market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of oral hygiene-based products across the nation.
Based on the product, the India oral hygiene market can be categorized into toothpaste, toothbrushes & accessories, mouthwash/rinses, dental accessories/ancillaries, denture products, dental prosthesis cleaning solutions, and others. Currently, toothpaste accounts for the majority of the total market share.
Based on the distribution channel, the India oral hygiene market has been segregated into supermarkets and hypermarkets, convenience stores, pharmacies, online stores, and others. Among these, convenience stores currently exhibit a clear dominance in the market.
Based on the application, the India oral hygiene market can be bifurcated into adults, kids, and infants. Currently, infants hold the largest market share.
On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where West and Central India currently dominates the India oral hygiene market.