India Online Event Ticketing Market Size, Share, Trends and Forecast by Platform, Event Type, and Region, 2025-2033

India Online Event Ticketing Market Size, Share, Trends and Forecast by Platform, Event Type, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30752

India Online Event Ticketing Market Overview:

The India online event ticketing market size reached USD 3.31 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.10 Billion by 2033, exhibiting a growth rate (CAGR) of 8.90% during 2025-2033. The market is growing due to increasing digital penetration, mobile app adoption, and rising demand for live entertainment. Moreover, AI-driven personalization, seamless payment integration, and expanding event categories and strategic partnerships further boost market growth.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 3.31 Billion
Market Forecast in 2033 USD 7.10 Billion
Market Growth Rate (2025-2033) 8.90%


India Online Event Ticketing Market Trends:

Growing Digital Penetration

The rapid expansion of digital infrastructure in India is transforming the event ticketing industry. With increasing smartphone adoption and widespread internet access more consumers are shifting to online platforms for booking event tickets. India online event ticketing market growth is being driven by the convenience of mobile apps, secure payment gateways and seamless user experiences. Rural and semi-urban areas are also witnessing higher engagement as digital literacy improves and mobile data costs decline. According to the report published by Press Information Bureau, as of April 2024, 95.15% of India's 644,131 villages have 3G/4G connectivity, with 398.35 million rural internet subscribers contributing to a total of 954.40 million users. Average download speeds increased from 4.18 Mbps to 105.85 Mbps. Leading ticketing platforms are leveraging AI and data analytics to personalize recommendations, enhance user engagement and streamline transactions. The integration of payment wallets like Paytm, Google Pay and PhonePe further boosts online transactions. Additionally, partnerships between ticketing platforms and event organizers ensure exclusive early access and discounts encouraging more bookings. As digital penetration continues to expand, India online event ticketing market outlook remains strong with sustained growth expected.

India Online Event Ticketing Market Size

Rise of Mobile Apps & Payment Wallets

Mobile apps and digital wallets are revolutionizing the online event ticketing experience in India by making ticket purchases faster, safer, and more convenient. Platforms like Paytm, Google Pay and PhonePe allow users to book tickets seamlessly eliminating the need for cash transactions and reducing dependency on physical counters. Integrated payment options, instant confirmations and cashback offers further enhance user engagement. The rapid adoption of digital payments is fueling the growth of online ticketing, making transactions more seamless and efficient. According to the data published by PIB, digital payment transactions in India surged from 2,071 crore in FY 2017-18 to 18,737 crore in FY 2023-24 growing at 44% CAGR. UPI transactions skyrocketed from 92 crore to 13,116 crore at 129% CAGR. The rise of in-app event ticketing features within these wallets has increased accessibility particularly in smaller cities and towns where traditional ticketing services are limited. Additionally, AI-powered recommendations and push notifications ensure users stay updated on upcoming events. The ability to store digital tickets within apps minimizes the risk of loss and fraud improving overall customer satisfaction. As the demand for seamless digital transactions grows mobile apps and payment wallets continue to play a significant role in expanding the India online event ticketing market share.

India Online Event Ticketing Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on platform and event type.

Platform Insights:

  • Desktop
  • Mobile Phone

The report has provided a detailed breakup and analysis of the market based on the platform. This includes desktop and mobile phone.

Event Type Insights:

India Online Event Ticketing Market By Event Type

  • Sports
  • Music Shows
  • Movies
  • Comedy Shows
  • Others

A detailed breakup and analysis of the market based on the event type have also been provided in the report. This includes sports, music shows, movies, comedy shows and others.

Regional Insights:

  • North India
  • South India
  • East India
  • West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Online Event Ticketing Market News:

  • In December 2024, Swiggy launched "Swiggy Scenes," a new feature for event ticketing, competing with BookMyShow and others. This initiative, part of its ‘Dineout’ offering, allows users to book events at partner restaurants. The online entertainment ticketing market is expected to grow significantly, increasing competition in the sector.
  • In August 2024, Zomato announced its plans to acquire Paytm’s entertainment ticketing business for ₹2,048 crore, launching the new “District” app to consolidate its going-out services, including movie tickets and dining reservations. Existing platforms will transition to District over time, aiming for a unified brand experience and increased customer loyalty in the entertainment sector.
  • In May 2023, Tickets99 launched a new ticketing app in India, eliminating booking fees and offering rewards for future events. The platform streamlines event management, digitizes check-ins, and enhances networking through QR codes. Organizers benefit from reduced revenue loss and access to detailed reports, aiming to transform the ticketing industry.

India Online Event Ticketing Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Scope of the Report

Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:

  • Platform
  • Event Type
  • Region
Platforms Covered Desktop, Mobile Phone
Event Types Covered Sports, Music Shows, Movies, Comedy Shows, Others
Regions Covered North India, South India, East India, West India
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the India online event ticketing market performed so far and how will it perform in the coming years?
  • What is the breakup of the India online event ticketing market on the basis of platform?
  • What is the breakup of the India online event ticketing market on the basis of event type?
  • What is the breakup of the India online event ticketing market on the basis of region?
  • What are the various stages in the value chain of the India online event ticketing market? 
  • What are the key driving factors and challenges in the India online event ticketing market?
  • What is the structure of the India online event ticketing market and who are the key players?
  • What is the degree of competition in the India online event ticketing market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India online event ticketing market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the India online event ticketing market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India online event ticketing industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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India Online Event Ticketing Market Size, Share, Trends and Forecast by Platform, Event Type, and Region, 2025-2033
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