The India online event ticketing market size reached USD 3.31 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 7.10 Billion by 2033, exhibiting a growth rate (CAGR) of 8.90% during 2025-2033. The market is growing due to increasing digital penetration, mobile app adoption, and rising demand for live entertainment. Moreover, AI-driven personalization, seamless payment integration, and expanding event categories and strategic partnerships further boost market growth.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 3.31 Billion |
Market Forecast in 2033 | USD 7.10 Billion |
Market Growth Rate (2025-2033) | 8.90% |
Growing Digital Penetration
The rapid expansion of digital infrastructure in India is transforming the event ticketing industry. With increasing smartphone adoption and widespread internet access more consumers are shifting to online platforms for booking event tickets. India online event ticketing market growth is being driven by the convenience of mobile apps, secure payment gateways and seamless user experiences. Rural and semi-urban areas are also witnessing higher engagement as digital literacy improves and mobile data costs decline. According to the report published by Press Information Bureau, as of April 2024, 95.15% of India's 644,131 villages have 3G/4G connectivity, with 398.35 million rural internet subscribers contributing to a total of 954.40 million users. Average download speeds increased from 4.18 Mbps to 105.85 Mbps. Leading ticketing platforms are leveraging AI and data analytics to personalize recommendations, enhance user engagement and streamline transactions. The integration of payment wallets like Paytm, Google Pay and PhonePe further boosts online transactions. Additionally, partnerships between ticketing platforms and event organizers ensure exclusive early access and discounts encouraging more bookings. As digital penetration continues to expand, India online event ticketing market outlook remains strong with sustained growth expected.
Rise of Mobile Apps & Payment Wallets
Mobile apps and digital wallets are revolutionizing the online event ticketing experience in India by making ticket purchases faster, safer, and more convenient. Platforms like Paytm, Google Pay and PhonePe allow users to book tickets seamlessly eliminating the need for cash transactions and reducing dependency on physical counters. Integrated payment options, instant confirmations and cashback offers further enhance user engagement. The rapid adoption of digital payments is fueling the growth of online ticketing, making transactions more seamless and efficient. According to the data published by PIB, digital payment transactions in India surged from 2,071 crore in FY 2017-18 to 18,737 crore in FY 2023-24 growing at 44% CAGR. UPI transactions skyrocketed from 92 crore to 13,116 crore at 129% CAGR. The rise of in-app event ticketing features within these wallets has increased accessibility particularly in smaller cities and towns where traditional ticketing services are limited. Additionally, AI-powered recommendations and push notifications ensure users stay updated on upcoming events. The ability to store digital tickets within apps minimizes the risk of loss and fraud improving overall customer satisfaction. As the demand for seamless digital transactions grows mobile apps and payment wallets continue to play a significant role in expanding the India online event ticketing market share.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on platform and event type.
Platform Insights:
The report has provided a detailed breakup and analysis of the market based on the platform. This includes desktop and mobile phone.
Event Type Insights:
A detailed breakup and analysis of the market based on the event type have also been provided in the report. This includes sports, music shows, movies, comedy shows and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Platforms Covered | Desktop, Mobile Phone |
Event Types Covered | Sports, Music Shows, Movies, Comedy Shows, Others |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: