1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 India Online Advertising Market - Introduction
4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence
5 India Online Advertising Market Landscape
5.1 Historical and Current Market Trends (2018-2023)
5.2 Market Forecast (2024-2032)
6 India Online Advertising Market - Breakup by Type
6.1 Search
6.1.1 Overview
6.1.2 Historical and Current Market Trends (2018-2023)
6.1.3 Market Forecast (2024-2032)
6.2 Display
6.2.1 Overview
6.2.2 Historical and Current Market Trends (2018-2023)
6.2.3 Market Forecast (2024-2032)
6.3 Classified
6.3.1 Overview
6.3.2 Historical and Current Market Trends (2018-2023)
6.3.3 Market Forecast (2024-2032)
6.4 Video
6.4.1 Overview
6.4.2 Historical and Current Market Trends (2018-2023)
6.4.3 Market Forecast (2024-2032)
6.5 Others (Lead Generation, Rich Media, Etc.)
6.5.1 Historical and Current Market Trends (2018-2023)
6.5.2 Market Forecast (2024-2032)
7 India Online Advertising Market – Breakup by Region
7.1 North India
7.1.1 Overview
7.1.2 Historical and Current Market Trends (2018-2023)
7.1.3 Market Breakup by Type
7.1.4 Key Players
7.1.5 Market Forecast (2024-2032)
7.2 West and Central India
7.2.1 Overview
7.2.2 Historical and Current Market Trends (2018-2023)
7.2.3 Market Breakup by Type
7.2.4 Key Players
7.2.5 Market Forecast (2024-2032)
7.3 South India
7.3.1 Overview
7.3.2 Historical and Current Market Trends (2018-2023)
7.3.3 Market Breakup by Type
7.3.4 Key Players
7.3.5 Market Forecast (2024-2032)
7.4 East and Northeast India
7.4.1 Overview
7.4.2 Historical and Current Market Trends (2018-2023)
7.4.3 Market Breakup by Type
7.4.4 Key Players
7.4.5 Market Forecast (2024-2032)
8 India Online Advertising Market – Competitive Landscape
8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant
9 Profiles of Key Players
9.1 Company A
9.1.1 Business Overview
9.1.2 Services Offered
9.1.3 Business Strategies
9.1.4 SWOT Analysis
9.1.5 Major News and Events
9.2 Company B
9.2.1 Business Overview
9.2.2 Services Offered
9.2.3 Business Strategies
9.2.4 SWOT Analysis
9.2.5 Major News and Events
9.3 Company C
9.3.1 Business Overview
9.3.2 Services Offered
9.3.3 Business Strategies
9.3.4 SWOT Analysis
9.3.5 Major News and Events
9.4 Company D
9.4.1 Business Overview
9.4.2 Services Offered
9.4.3 Business Strategies
9.4.4 SWOT Analysis
9.4.5 Major News and Events
9.5 Company E
9.5.1 Business Overview
9.5.2 Services Offered
9.5.3 Business Strategies
9.5.4 SWOT Analysis
9.5.5 Major News and Events
Company names have not been provided here as this is a sample TOC. The complete list is provided in the report.
10 India Online Advertising Market - Industry Analysis
10.1 Drivers, Restraints, and Opportunities
10.1.1 Overview
10.1.2 Drivers
10.1.3 Restraints
10.1.4 Opportunities
10.2 Porters Five Forces Analysis
10.2.1 Overview
10.2.2 Bargaining Power of Buyers
10.2.3 Bargaining Power of Suppliers
10.2.4 Degree of Competition
10.2.5 Threat of New Entrants
10.2.6 Threat of Substitutes
10.3 Value Chain Analysis
11 Appendix