India Oat Milk Market

India Oat Milk Market Size and Share: 

The India oat milk market size reached USD 23.46 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 60.75 Million by 2033, exhibiting a growth rate (CAGR) of 11.15% during 2025-2033. The market is expanding due to rising demand for plant-based alternatives, increasing lactose intolerance cases, and growing health awareness. Additionally, e-commerce penetration and product innovation including flavored and fortified variants are boosting market India oat milk market growth.

India Oat Milk Market Trends:

Rising Consumer Preference for Plant-Based Alternatives

The growing shift toward plant-based diets is driving demand for oat milk in India. Increasing cases of lactose intolerance and rising awareness of health benefits associated with dairy-free alternatives are encouraging consumers to opt for plant-based milk options. Veganism is gaining popularity especially among urban consumers influencing market trends and fueling product innovation. As more people seek sustainable and ethical food choices oat milk is emerging as a preferred alternative. This shift in consumer behavior is contributing significantly to India oat milk market share with brands expanding their offerings to cater to diverse preferences. The expansion of domestic production coupled with strategic partnerships in the HoReCa sector is enhancing product accessibility. Fortified and flavored oat milk variants are also gaining traction strengthening market penetration across various consumer segments. For instance, in December 2023, Life Health Foods (India) Pvt. Ltd. launched its new vegan So Good Oat Caramel beverage a dairy-free option aimed at health-conscious consumers. Rich in flavor and nutrients this first-of-its-kind product promises a creamy texture, added vitamins and calcium catering to the growing demand for plant-based alternatives in India.

Growing E-Commerce and Retail Penetration

Oat milk is becoming increasingly accessible in India through expanding e-commerce platforms, supermarkets and specialty health stores. According to the data published by IBEF, the Indian e-commerce industry is projected to grow at a CAGR of 27% reaching US$ 163 billion by 2026. It achieved a GMV of US$ 14 billion in the 2024, a 12% increase. By 2030, the sector is expected to hit US$ 325 billion with significant investments underway. Online grocery services and direct-to-consumer (DTC) models are driving product availability making it easier for consumers to purchase plant-based alternatives. Supermarkets and hypermarkets are dedicating more shelf space to oat milk responding to rising consumer demand for dairy-free products. Additionally, specialty health stores and organic retailers are stocking a variety of oat milk options further strengthening India oat milk market outlook as demand continues to grow across urban and semi-urban regions. The rise of quick commerce and online discounting strategies is accelerating market growth attracting health-conscious consumers looking for convenience. Brands are leveraging digital marketing, influencer collaborations and subscription models to boost sales. As competition increases retailers are diversifying product offerings leading to wider consumer adoption and further market expansion.

India Oat Milk Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on source, product, packaging type, application and distribution channel.

Source Insights:

• Organic
• Conventional

The report has provided a detailed breakup and analysis of the market based on the source. This includes organic and conventional.

Product Insights:

• Plain
• Flavored

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes plain and flavored.

Packaging Type Insights:

• Cartons
• Bottles
• Others

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes cartons, bottles and others.

Application Insights:

• Food
• Beverages

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes food and beverages.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, grocery stores, online stores and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Oat Milk Market News:

• In June 2024, Plantaway launched new 200ml Oat and Almond milk packs to meet consumer demand for convenient, portable dairy-free options. Recognized for its quality, the brand's smaller sizes cater to individual use and travel needs.
• In March 2023, Dancing Cow, an Indian plant milk brand launched Oatish, a milk alternative made from oats, millet, and mung beans. For every 10,000 liters sold, the company will rescue a cow from the dairy industry. Oatish is available in Extra Creamy and Rich Chocolate flavors, with a shelf life of 9-12 months.

India Oat Milk Market Report Coverage:

Key Questions Answered in This Report:

• How has the India oat milk market performed so far and how will it perform in the coming years?
• What is the breakup of the India oat milk market on the basis of source?
• What is the breakup of the India oat milk market on the basis of product?
• What is the breakup of the India oat milk market on the basis of packaging type?
• What is the breakup of the India oat milk market on the basis of application?
• What is the breakup of the India oat milk market on the basis of distribution channel?
• What is the breakup of the India oat milk market on the basis of region?
• What are the various stages in the value chain of the India oat milk market? 
• What are the key driving factors and challenges in the India oat milk market?
• What is the structure of the India oat milk market and who are the key players?
• What is the degree of competition in the India oat milk market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India oat milk market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India oat milk market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India oat milk industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.