India Nutritional Supplements Market 2033

India Nutritional Supplements Market Size, Share, Trends and Forecast by Product Type, Form, Consumer Group, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A29580

Buy Now Discount
Offer

India Nutritional Supplements Market Overview:

The India nutritional supplements market size reached USD 20.64 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 57.53 Billion by 2033, exhibiting a growth rate (CAGR) of 11.14% during 2025-2033. The India nutritional supplements market share is expanding, driven by the rising awareness about the long-term effects of poor nutrition, encouraging people to turn to immunity boosters, along with the ongoing efforts by government agencies to promote Ayurveda and herbal supplements through programs that support traditional medicine and research.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 20.64 Billion
Market Forecast in 2033	USD 57.53 Billion
Market Growth Rate (2025-2033)	11.14%

India Nutritional Supplements Market Trends:

Growing incidence of lifestyle diseases

The increasing prevalence of lifestyle diseases is offering a favorable India nutritional supplements market outlook. Rising cases of diabetes, obesity, hypertension, and heart disease are encouraging people to adopt healthier diets and supplement their nutrition gaps. According to industry reports, heart-related claims rose from 9-12% in 2019-2020 to 18-20% in 2023-2024 in India, indicating a growing incidence of cardiac problems. Poor eating habits, lack of physical activity, and elevated stress levels lead to these conditions, making nutritional supplements a convenient way to manage health. Supplements like vitamins, minerals, and herbal extracts aid in controlling blood sugar, enhancing metabolism, and improving heart health, making them popular among individuals at risk. Doctors and nutritionists also recommend supplements as part of disease management plans, increasing their acceptance. Additionally, as awareness grows about the long-term effects of poor nutrition, more people turn to immunity boosters, protein supplements, and probiotics to support overall wellness. The availability of specialized supplements targeting lifestyle-related issues further drives the demand. As urbanization activities and fast-paced living continue, the reliance on nutritional supplements keeps rising, making them an important part of daily health routines.

Increasing implementation of government initiatives

The rising execution of government initiatives is impelling the India nutritional supplements market growth. Government agencies are promoting health awareness, regulating product quality, and supporting the nutraceutical industry. Programs like Poshan Abhiyan focus on reducing malnutrition, encouraging the use of fortified food items and dietary supplements. The Food Safety and Standards Authority of India (FSSAI) is taking initiatives and implementing strict guidelines to ensure the safety and efficacy of nutritional items, enhancing consumer confidence. In September 2024, FSSAI was set to organize the Global Food Regulators Summit (GFRS) 2024 in conjunction with the World Food India 2024 event at Bharat Mandapam, India, from September 19th to 21st. GFRS 2.0 aimed at emphasizing key issues like AMR mitigation, regulation of health supplements and nutraceuticals, and sustainable food packaging. National stakeholders intended to engage actively in the summit, showcasing India’s dedication to enhancing food safety standards. Additionally, governing agencies are promoting Ayurveda and herbal supplements through programs supporting traditional medicine and research. Subsidies and incentives for domestic supplement manufacturers encourage innovations and large-scale production, making supplements more affordable and accessible. Public health campaigns educate people about the benefits of essential vitamins, minerals, and immunity boosters, catalyzing the demand across urban and rural areas. The growing integration of nutritional supplements into government healthcare programs further strengthens the market growth.

India Nutritional Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, form, consumer group, and distribution channel.

Product Type Insights:

Sports Nutrition
Dietary Supplements
Fat Burner
Functional Food
Others

The report has provided a detailed breakup and analysis of the market based on the product types. This includes sports nutrition, dietary supplements, fat burner, functional food, and others.

Form Insights:

Powder
Tablets
Capsules
Liquid
Soft Gels
Others

A detailed breakup and analysis of the market based on the forms have also been provided in the report. This includes powder, tablets, capsules, liquid, soft gels, and others.

Consumer Group Insights:

Infants
Children
Adults
Pregnant
Geriatric

The report has provided a detailed breakup and analysis of the market based on the consumer groups. This includes infants, children, adults, pregnant, and geriatric.

Distribution Channel Insights:

Brick and Mortar
E-Commerce

A detailed breakup and analysis of the market based on the distribution channels have also been provided in the report. This includes brick and mortar and e-commerce.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Nutritional Supplements Market News:

In October 2024, Nutrabay, the prominent sports nutrition and wellness brand based in India, entered the Ayurvedic supplements market with the introduction of its first item in this category, Shilajit. This action was a component of the brand’s larger approach to expand its private-label product range and capitalize on the increasing need for natural and integrative wellness options in India's swiftly expanding nutritional supplements sector.
In August 2024, Denzour Nutrition, a prominent Indian brand known for its dedication to natural and effective sports supplements, revealed its venture into the realm of organic nutraceuticals. The firm’s latest collection featured a thoughtfully chosen range of organic items aimed at meeting diverse health and wellness requirements.

India Nutritional Supplements Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Billion USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Form Consumer Group Distribution Channel Region
Product Types Covered	Sports Nutrition, Dietary Supplements, Fat Burner, Functional Food, Others
Forms Covered	Powder, Tablets, Capsules, Liquid, Soft Gels, Others
Consumer Groups Covered	Infants, Children, Adults, Pregnant, Geriatric
Distribution Channels Covered	Brick and Mortar, E-Commerce
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India nutritional supplements market performed so far and how will it perform in the coming years?
What is the breakup of the India nutritional supplements market on the basis of product type?
What is the breakup of the India nutritional supplements market on the basis of form?
What is the breakup of the India nutritional supplements market on the basis of consumer group?
What is the breakup of the India nutritional supplements market on the basis of distribution channel?
What are the various stages in the value chain of the India nutritional supplements market?
What are the key driving factors and challenges in the India nutritional supplements market?
What is the structure of the India nutritional supplements market and who are the key players?
What is the degree of competition in the India nutritional supplements market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India nutritional supplements market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India nutritional supplements market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India nutritional supplements industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

Speak to our experienced analysts for insights on the current market scenarios.
Include additional segments and countries to customize the report as per your requirement.
Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
For further assistance, please connect with our analysts.

Purchase Options Discount
Offer

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.