India Non-Alcoholic Beverages Market

India Non-Alcoholic Beverages Market Size and Share: 

The India non-alcoholic beverages market size reached USD 32.06 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.73 Billion by 2033, exhibiting a growth rate (CAGR) of 8.16% during 2025-2033. The market is growing strongly, spurred by growing health awareness, innovation in flavors, and growth of premium and niche categories. As disposable incomes grow and tastes change, the market offers promising opportunities for local and foreign brands.

India Non-Alcoholic Beverages Market Trends:

Growing Demand for Health-Conscious Beverages

The Indian non-alcoholic beverages industry is observing a tremendous wave towards health-aware products. Traditional sweetened beverages are being supplanted by foods with natural constituents, less sugar, and fortified health benefits due to increasingly health-conscious consumers. Companies are launching drinks that have vitamins, minerals, probiotics, and natural flavors added in order to fill this need. Functional beverages, such as energy drinks, immunity supplements, and hydration products are gaining popularity. Organic and herbal beverages, as well as products sweetened naturally with stevia, are also becoming highly popular. This follows the world's emphasis on healthy lifestyles and is further encouraged by government campaigns for balanced eating and less sugar consumption. They are also innovating in packaging and marketing to bring out the health benefit of their products and attract the growing large group of health-conscious consumers in urban and rural India.

Innovation in Flavors and Formats

Flavor creation and new product formats are emerging key strategies for development in the Indian non-alcoholic drink market. Firms are testing new flavors that suit the Indian taste, ranging from local and traditional flavors to regional flavors. Exotic fruit flavors, spice-flavored beverages, and mixtures of Indian herbs are opening up new possibilities. For instance, in December 2024, Maharaja Drinks collaborated with Indian brand Borécha to launch non-alcoholic canned cocktails in the UK market, including Berry Margarita and Lemon Martini flavors. Borécha provides creative variations of classic Indian beverages, such as Masala Cola and Sparkling Strawberry Lemon. Moreover, besides flavors, new formats like ready-to-drink (RTD) drinks, concentrates, and functional shots are finding consumer attention. The fusion drinks trend, with products amalgamating aspects of various categories of beverages (e.g., probiotics in juice or fruit infusions in tea), is also on the rise. These innovations enable brands to address the various tastes of consumers and achieve differentiation in a saturated market. As Gen Z and millennials' changing palates are looking for new, adventurous tastes, beverage companies are prioritizing sustained product development to stay relevant in the market and capture attention.

Expansion of Premium and Niche Segments

The Indian market for non-alcoholic beverages is witnessing growth in premium and niche categories. With rising disposable incomes and changing lifestyles, consumers are becoming more willing to try high-end and premium beverages. This can be observed in the increasing demand for premium juices, cold-pressed drinks, craft sodas, and natural and organic beverages. For example, in August 2024, DEWAR'S introduced "The New Old Fashioned," a high-end non-alcoholic mixer in India, in partnership with Jimmy's®. The ground-breaking mixer provides a modern take on the quintessential Old Fashioned, meeting changing consumer demands for innovative in-home cocktail experience. Moreover, niche markets like plant-based drinks, almonds, and oats milk are getting popular among vegans and healthy consumers. Moreover, brands also use packaging breakthroughs like glass bottles and bio-based materials to reinforce products as being premium. Importation of foreign beverage companies' brands and premium products in India has also intensified consumer expectations. This trend not only creates opportunities for domestic brands to launch premium products but also invites global brands to set shop in India with niche products, leading to industry diversification and growth as a whole in the non-alcoholic beverages space.

India Non-Alcoholic Beverages Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, packaging type, package size, and sales channel.

Product Type Insights:

• Carbonated Beverage
• Non-Carbonated Beverage

The report has provided a detailed breakup and analysis of the market based on the product type. This includes carbonated beverage and non-carbonated beverage.

Packaging Type Insights:

• Bottles
• Cans
• Others

A detailed breakup and analysis of the market based on the packaging type have also been provided in the report. This includes bottles, cans and others.

Package Size Insights:

• Below 250ml
• 250ml–1Liters
• Above 1Liters

The report has provided a detailed breakup and analysis of the market based on the package size. This includes below 250ml, 250ml–1 liters and above 1 liters.

Sales Channel Insights:

• Departmental Stores
• Supermarket/Hypermarket
• Convenience stores
• Online
• Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes departmental stores, supermarket/hypermarket, convenience stores, online and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Non-Alcoholic Beverages Market News:

• In February 2025, Reliance Consumer Products rolled out its legendary Indian cola brand Campa Cola in the UAE. This is the first overseas expansion for Campa Cola since its revamp in 2023 to challenge global cola titans PepsiCo and Coca-Cola through an alliance with Agthia Group.
• In August 2024, Bengaluru-based brand Swizzle introduced its ready-to-drink mocktails, such as Mint Mojito, Triple Berry, Desi Lemonade, and Blue Lagoon. Aiming at consumers of non-alcoholic beverages, Swizzle is looking to grow in APAC markets, based on true flavors and increasing demand for healthier drinks.

India Non-Alcoholic Beverages Market Report Coverage:

Key Questions Answered in This Report:

• How has the India non-alcoholic beverages market performed so far and how will it perform in the coming years?
• What is the breakup of the India non-alcoholic beverages market on the basis of product type?
• What is the breakup of the India non-alcoholic beverages market on the basis of packaging type ?
• What is the breakup of the India non-alcoholic beverages market on the basis of package size?
• What is the breakup of the India non-alcoholic beverages market on the basis of sales channel?
• What is the breakup of the India non-alcoholic beverages market on the basis of region?
• What are the various stages in the value chain of the India non-alcoholic beverages market? 
• What are the key driving factors and challenges in the India non-alcoholic beverages?
• What is the structure of the India non-alcoholic beverages market and who are the key players?
• What is the degree of competition in the India non-alcoholic beverages market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India non-alcoholic beverages market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India non-alcoholic beverages market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India non-alcoholic beverages industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.