India Nail Care Market Size, Trends and Forecast 2033

India Nail Care Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30746

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India Nail Care Market Overview:

The India nail care market size reached USD 740.12 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,450.91 Million by 2033, exhibiting a growth rate (CAGR) of 7.16% during 2025-2033. The market is growing due to rising beauty consciousness, product innovation, and expanding e-commerce. Additionally, increasing demand for non-toxic, long-lasting formulations and DIY nail care, rising social media influence, salon culture, and premium offerings are driving market expansion.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 740.12 Million
Market Forecast in 2033	USD 1,450.91 Million
Market Growth Rate (2025-2033)	7.16%

India Nail Care Market Trends:

Innovation in Nail Polish Formulations

India nail care market share is expanding as brands focus on innovation in nail polish formulations, introducing breathable, halal-certified, and chip-resistant variants. Consumers are increasingly drawn to formulations that offer enhanced durability, quick-drying properties, and improved nail health. Breathable nail polishes, allowing air and moisture to pass through, are gaining traction among health-conscious buyers. Halal-certified polishes, free from alcohol and harmful chemicals, cater to a growing demand for ethical and religiously compliant beauty products. For instance, in May 2023, Trove & Trendy Gel Polish launched India’s first Halal certified gel polish. Designed for water permeability, it allows water to reach the nails catering to Muslim women and eco-conscious consumers. Meanwhile, chip-resistant formulas, promising long-lasting wear without frequent touch-ups, are appealing to professionals and busy consumers. Major brands and startups are launching products with advanced technology to meet evolving preferences. The rise of clean beauty trends and increasing awareness about nail health are further fueling product innovation. This ongoing transformation is expected to drive India nail care market growth in the coming years.

India Nail Care Market Size

E-Commerce Expansion

The rapid expansion of e-commerce is reshaping the India nail care market, providing consumers with greater accessibility and an extensive product range. According to the data published by ITA. India’s e-commerce market, valued at $46.2 billion in 2020, is projected to grow at 18.29% to $136.47 billion by 2026. Pandemic effects have boosted online sales and digital payments. Online platforms such as Nykaa, Amazon, Flipkart, and specialty beauty marketplaces are driving sales by offering a diverse selection of nail polishes, treatments, and accessories. Brands are leveraging direct-to-consumer (D2C) strategies, subscription models, and influencer collaborations to attract buyers. Digital marketing, social media promotions, and AI-powered recommendations are further enhancing customer engagement. The convenience of doorstep delivery, exclusive online discounts, and easy return policies are encouraging more consumers to purchase nail care products online.

Additionally, niche segments like halal-certified, non-toxic, and breathable polishes are finding a broader audience through digital channels. As e-commerce continues to grow, it is set to become a key driver of India nail care market outlook, shaping future demand and consumer preferences.

India Nail Care Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

Nail Polish
Nail Accessories
Nail Strengthener
Nail Polish Remover
Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes nail polish, nail accessories, nail strengthener, nail polish remover and others.

Distribution Channel Insights:

Supermarkets/Hypermarkets
Specialty Stores
Online
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, specialty stores, online and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Nail Care Market News:

In February 2025, Neopac announced its partnership with French nail care brand Manucurist to introduce the Concentré Perfecteur nail treatment pen, utilizing the eco-friendly Stylo™ Bristle Tube. This collaboration emphasizes sustainability, incorporating renewable sugarcane materials. Neopac, serving markets including India, aims to enhance product appeal while reducing environmental impact in the beauty industry.
In May 2024, Reliance Retail's Tira Beauty launched a new private label brand, 'Nails Our Way,' featuring a diverse range of premium nail colors and care products. The collection includes various nail enamels, essential care items and innovative removers.
In January 2023, Unglis.com, a new nail care brand in India, successfully launched, achieving over 3,500 orders and generating ₹15 lakhs in revenue within its first week. Co-founded by Pradip and Sunirmal Das, graduates of NIT Agartala, the brand focuses on high-quality products and aims to capture a growing market.

India Nail Care Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Distribution Channel Region
Product Types Covered	Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Others
Distribution Channels Covered	Supermarkets/Hypermarkets, Specialty Stores, Online, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India nail care market performed so far and how will it perform in the coming years?
What is the breakup of the India nail care market on the basis of product type?
What is the breakup of the India nail care market on the basis of distribution channel?
What is the breakup of the India nail care market on the basis of region?
What are the various stages in the value chain of the India nail care market?
What are the key driving factors and challenges in the India nail care market?
What is the structure of the India nail care market and who are the key players?
What is the degree of competition in the India nail care market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India nail care market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India nail care market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India nail care industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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