India Mushroom Market

India Mushroom Market Size and Share:

The India mushroom market size was valued at USD 276 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 487 Million by 2033, exhibiting a CAGR of 6.5% during 2025-2033. North India dominated the market, holding a significant market share of over 39.8% in 2024, owing to favorable climatic conditions, government support, and established infrastructure. States like Himachal Pradesh and Haryana offer ideal temperatures and humidity for cultivation. Government initiatives provide training and subsidies, while research institutions enhance farming techniques. These factors contribute to the India mushroom market share, positioning the country as a key player in the global industry.

The India mushroom market is growing due to several key drivers. Increased health awareness has led consumers to embrace mushrooms for their nutritional benefits, including high protein, vitamins, and antioxidants. The rise of vegetarian and vegan diets has also boosted demand for mushrooms as a plant-based protein source. Urbanization and changing dietary preferences are pushing the demand for convenient, nutritious food, with mushrooms being a popular choice in ready-to-eat and processed products. Government initiatives, such as financial support for mushroom cultivation, further promote growth, while India’s competitive pricing and quality enhance its export opportunities. Together, these factors are driving the mushroom market's expansion in India.

India is witnessing an increasing appetite for gourmet dishes featuring premium ingredients like mushrooms. Consumers are drawn to the rich, earthy flavors and health benefits offered by mushrooms, such as button mushrooms and truffle oil. Dishes incorporating slow-fermented dough, creamy cheeses, and plant-based toppings are gaining traction. This shift reflects the growing demand for sophisticated, plant-forward meals that cater to evolving tastes, with mushrooms taking center stage as a versatile, flavorful addition. For instance, in February 2025, PizzaExpress introduced a Naples-style pizza base in India, featuring a soft, airy texture and charred edges achieved through slow-fermented dough baked at high temperatures. This innovation includes six new pizzas, such as the vegetarian Burrata Pizza with mozzarella, burrata cheese, and pesto, and the Funghi Pizza with mushroom sauce, button mushrooms, and truffle oil.

India Mushroom Market Trends:

Growing Popularity of Functional Mushroom Beverages

India is experiencing increasing interest in health-centric beverages incorporating functional mushrooms. These drinks often feature ingredients like Lion’s Mane, valued for their potential cognitive and wellness benefits. Consumers are seeking alternatives to traditional options, favoring products that support mental clarity and sustained energy. Advanced infusion technologies are also being adopted to enhance effectiveness and flavor, signaling a broader move toward adaptogenic and performance-boosting beverage choices across the country. For example, in March 2025, ​Bengaluru-based coffee brand Maverick & Farmer launched India's first whole bean-infused mushroom coffee, blending Arabica beans with Lion's Mane mushroom extract. This innovative product utilizes a patent-pending ultrasound-assisted infusion process developed in collaboration with Nuvedo, a leader in functional mushrooms.

Rising Interest in Plant-Based Nutrition

Based on the India mushroom market outlook, there is a noticeable shift in dietary preferences across India, with a growing number of individuals choosing plant-based options. Health awareness, environmental concerns, and ethical considerations are encouraging people to explore vegan and vegetarian alternatives. As more consumers seek nutrient-rich, sustainable food sources, ingredients like mushrooms are gaining popularity for their versatility and health benefits. This change is influencing product innovation, with increased demand for plant-forward meals, supplements, and functional foods in the Indian market. For instance, a YouGov poll indicated that over 59% of Indians intended to include more vegan meals in their diet, as of 2023.

Surging Growth in the Mushroom Export Market

The industry is experiencing rapid expansion, marked by a significant rise in international demand. Export volumes have seen substantial year-on-year increases, particularly in the fresh mushroom segment, reflecting heightened global interest in Indian produce. These factors lead to the India mushroom market growth, driven by improvements in cultivation practices, supply chain efficiency, and increasing awareness of mushrooms' nutritional value. The sector’s export performance underscores its potential as a key contributor to India’s agri-business and functional food categories on a global scale. According to mushroom exporters' data, India exported 7,768 metric tons of mushrooms worth INR 123.64 Crore (USD 16.16 Million) in 2022–2023, with fresh mushroom exports rising 250% year-on-year, indicating strong sector growth.

India Mushroom Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India mushroom market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on mushroom type, form, distribution channel, and end use.

Analysis by Mushroom Type:

• Button Mushroom
• Shiitake Mushroom
• Oyster Mushroom
• Others

Button mushroom stood as the largest component in 2024, holding around 59.9% of the market due to its widespread popularity, affordability, and culinary versatility. It is the most commonly consumed mushroom in India, easily fitting into various Indian dishes, which boosts its demand across both urban and rural areas. Button mushrooms are relatively easy to cultivate, requiring minimal investment and space, making them an attractive option for small and medium-scale farmers. Additionally, they have a shorter cultivation cycle, allowing for quicker returns. Based on India mushroom market forecast, the availability of technical training, government subsidies, and improved cold chain infrastructure are further expected to support large-scale production and distribution. As consumer awareness of health benefits grows, button mushrooms are also increasingly recognized for their nutritional value, solidifying their market dominance.

Analysis by Form:

• Fresh Mushroom
• Canned Mushroom
• Dried Mushroom
• Others

Fresh mushroom led the market with around 65.4% of market share in 2024, owing to rising health consciousness and a growing preference for natural, unprocessed foods. Consumers are increasingly choosing fresh mushrooms for their rich nutritional profile, including proteins, vitamins, and antioxidants. The segment benefits from strong demand in urban areas, where supermarkets, restaurants, and online grocery platforms offer easy access. Fresh mushrooms are also gaining traction among vegetarian and vegan consumers as a healthy meat alternative. Improvements in cold storage, logistics, and supply chain infrastructure have enhanced their shelf life and market reach. Furthermore, farmers are encouraged by better profit margins and government support for fresh mushroom cultivation. These factors collectively boost the production, availability, and consumption of fresh mushrooms in India.

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others

Supermarkets and hypermarkets led the market with around 44.3% of market share in 2024 because of their ability to offer wide product visibility, variety, and convenience to consumers. These retail formats provide a structured platform for mushroom brands to showcase fresh and packaged varieties, increasing consumer access and impulse purchases. With the rise of organized retail across urban and semi-urban India, more consumers are shopping at these outlets, boosting mushroom sales. Supermarkets also maintain cold storage facilities, which help preserve mushroom freshness and extend shelf life. Promotional activities, in-store sampling, and attractive packaging further stimulate demand. Moreover, as consumer lifestyles shift toward convenience and health, supermarkets serve as a one-stop solution for nutritious food options like mushrooms, fueling consistent market growth.

Analysis by End Use:

• Food Processing Industry
• Food Service Sector
• Direct Consumption
• Others

Direct consumption led the market with around 38.7% of market share in 2024, fueled by growing awareness of mushrooms as a nutritious and versatile food. Consumers are increasingly incorporating mushrooms into their daily diets due to their high protein, fiber, and antioxidant content, especially as plant-based eating gains popularity. Urban households, health-conscious individuals, and vegetarians view mushrooms as a healthy meat alternative. The rise of food bloggers, cooking shows, and social media has also popularized mushroom-based recipes, further encouraging home consumption. In addition, the availability of fresh mushrooms in supermarkets, local markets, and online platforms has made them more accessible. This shift toward direct consumption is also supported by improved packaging and extended shelf life, making mushrooms a preferred choice for regular household use across India.

Regional Analysis:

• North India
• West and Central India
• South India
• East India

In 2024, North India accounted for the largest market share of over 39.8% due to favorable climatic conditions, agricultural practices, and government initiatives. Regions like Himachal Pradesh, Haryana, and Punjab offer optimal weather for mushroom cultivation, with the right temperature and humidity levels supporting year-round production. Additionally, North India has a well-established agricultural infrastructure and a strong network of farmers familiar with mushroom farming techniques. Government support, including subsidies and training programs, further encourages local mushroom cultivation. The growing demand for fresh mushrooms in urban centers like Delhi and Chandigarh also contributes to this region's dominance. With increasing health awareness and preference for fresh produce, North India's mushroom segment continues to expand, meeting both local consumption needs and demand from neighboring regions.

Competitive Landscape:

The market is witnessing steady growth, supported by various recent developments. These include new product launches, strategic partnerships, collaborative ventures, increased funding, and growing government support through subsidies and training programs. Additionally, ongoing research and development efforts are enhancing cultivation techniques and product innovation. Among these, government initiatives and partnerships are currently the most common practices, playing a crucial role in promoting mushroom farming, improving supply chains, and boosting overall market expansion across the country. The report provides a comprehensive analysis of the competitive landscape in the India mushroom market with detailed profiles of all major companies.

Latest News and Developments:

• March 2025: Bihar Agricultural University launched a mushroom cultivation training program under the Tribal Sub-Plan (TSP) for around 100 farmers in Bhagalpur. The initiative aimed to promote mushroom farming as a low-cost, year-round, income-generating alternative for small and marginal farmers, especially budding agri-entrepreneurs.
• August 2024: Meghalaya inaugurated Northeast India’s largest oyster mushroom processing plant in Mendipathar, North Garo Hills. Built at a cost of INR 10 Crore, the facility will reportedly benefit around 1,000 farmers. It supports drying, powdering, and packaging mushrooms for export under the MSME-funded SFURTI scheme.
• March 2024: Bengaluru-based startup Nuvedo expanded its product line by launching mushroom extracts, following the launch of its exotic mushroom cultivation kits. Founded in 2021, Nuvedo focuses on promoting the health benefits of functional mushrooms.

India Mushroom Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India mushroom market from 2019-2033.
• The India mushroom market research report provides the latest information on the market drivers, challenges, and opportunities in the regional market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key markets within each region.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India mushroom industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.