India Mosquito Repellent Market Size, Share, Trends and Forecast by Product Type, Sales Channel, and Region, 2026-2034

India Mosquito Repellent Market Summary:

The India mosquito repellent market size was valued at USD 181.38 Million in 2025 and is projected to reach USD 269.82 Million by 2034, growing at a compound annual growth rate of 4.51% from 2026-2034.

The India mosquito repellent market is expanding steadily, driven by the high prevalence of mosquito-borne diseases and growing public health awareness. Rising urbanization, increasing disposable incomes, and the availability of diverse product formats fuel consumer demand. The market benefits from government health initiatives and seasonal outbreaks that elevate the need for effective mosquito control solutions across residential and commercial sectors.

Key Takeaways and Insights:

• By Product Type: Coils dominate the market with a share of 30% in 2025, owing to their affordability, widespread availability, and effectiveness in providing prolonged protection. Rising rural penetration and traditional consumer preferences continue driving demand for coil-based solutions across the country.
   
• By Sales Channel: Supermarket/Hypermarket leads the market with a share of 29% in 2025. This dominance is driven by consumer preference for immediate product access, diverse brand availability, and promotional discounts offered in organized retail formats that enhance purchasing convenience.
   
• By Region: North India represents the largest region with 33% share in 2025, driven by established retail distribution networks that make products easily accessible, high population density in urban areas, and susceptibility to mosquito-borne illnesses during monsoon seasons.
   
• Key Players: Key players drive the India mosquito repellent market by expanding product portfolios, improving efficacy technologies, and strengthening distribution networks. Their investments in research and development, affordable product variants, and strategic partnerships with healthcare institutions boost awareness, accelerate adoption, and ensure consistent product availability across diverse consumer segments.

The market for mosquito repellent in India is steadily growing due to rising public health concerns and increased knowledge of diseases spread by mosquitoes. With dengue, chikungunya, malaria, and the Zika virus posing serious health hazards to the populace, vector-borne illnesses continue to be a major problem in India. The country's tropical and subtropical climate provides mosquitoes with ideal hatching circumstances for the majority of the year, while seasonal monsoon rains worsen mosquito infestations by producing water stagnation in both urban and rural regions. Demand has been greatly increased by rising middle-class earnings and rapid urbanization as households look for more efficient mosquito control methods to keep their families safe. Government health campaigns promoting preventive measures and disease awareness continue supporting market growth. The availability of diverse product formats including coils, vaporizers, mats, sprays, and creams caters to varying consumer preferences, price sensitivities, and usage requirements across different demographic segments and geographic regions.

India Mosquito Repellent Market Trends:

Rising Demand for Natural and Herbal Formulations

Consumer preference is shifting significantly toward natural and plant-based mosquito repellents featuring ingredients such as citronella, eucalyptus, neem, and lemongrass. Health-conscious consumers, particularly parents seeking safer alternatives for children, are driving this transition away from chemical-based products. Manufacturers are responding by launching innovative herbal formulations that combine efficacy with eco-friendliness. The Ayurvedic and wellness trend prevalent in Indian consumer markets further supports demand for botanical-based repellent solutions that align with traditional remedies and sustainable practices. Citronella, lemongrass, and neem oils are among the plant-based ingredients used in the development and licensing of herbal mosquito repellent formulations by the Council of Scientific and Industrial Research-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP), a Government of India research institute under the Ministry of Science and Technology, for the commercial production of AYUSH-certified natural repellent products.

Integration of Smart Technology in Mosquito Repellent Devices

Technological advancements are transforming the mosquito repellent industry with smart connected devices gaining consumer traction. Manufacturers are launching products with IoT integration, enabling voice commands, automated scheduling, and smartphone controls for enhanced user convenience. Smart vaporizers and automatic spray devices offer programmable protection routines, appealing to tech-savvy urban consumers seeking aesthetically pleasing solutions that complement modern home environments. This digitalization trend represents a significant shift toward premium, technology-enabled mosquito control solutions in residential and commercial settings. In September 2024, Godrej Consumer Products Limited launched HIT Spray Matic, India's first and only government-registered automatic mosquito spray device, operating on an automatic daily cycle releasing spray every two hours for twelve-hour continuous protection.

Expansion of E-commerce and Modern Retail Distribution

Mosquito repellent sales are rising quickly through online retail channels thanks to subscription-based purchase choices, competitive pricing, and ease of use. Through evaluations and comparisons, e-commerce platforms allow for more extensive product discovery and consumer education. Supermarkets and hypermarkets are examples of structured retail structures that are simultaneously growing in size and providing a variety of product options and promotional incentives. This growth of multi-channel distribution is helping businesses access previously underserved customer categories and increasing market penetration in urban and semi-urban areas.

Market Outlook 2026-2034:

Due to ongoing consumer demand for efficient mosquito control products, the Indian mosquito repellent market shows encouraging growth potential throughout the course of the forecast period. The usage of repellent products in homes, businesses, and healthcare facilities is still being driven by rising health consciousness and rising rates of vector-borne illnesses. Product innovation continues to be crucial to market growth, with manufacturers launching skin-safe products, extended-protection formulations, and reasonably priced versions aimed at kids and sensitive people. Improved distribution networks, sachet-based pricing tactics, and government-led awareness campaigns are boosting the penetration of rural markets. The competitive environment is always changing as long-standing firms make R&D investments and newcomers offer creative solutions to meet a range of customer demands at various price points and use scenarios. The market generated a revenue of USD 181.38 Million in 2025 and is projected to reach a revenue of USD 269.82 Million by 2034, growing at a compound annual growth rate of 4.51% from 2026-2034.

India Mosquito Repellent Market Report Segmentation:

Product Type Insights:

• Coils
• Vaporizers
• Mats
• Sprays
• Creams
• Others

Coils dominate with a market share of 30% of the total India mosquito repellent market in 2025.

Mosquito coils remain the most widely adopted product format in India due to their exceptional affordability, widespread availability across urban and rural markets, and effectiveness in providing extended protection periods. The product's low cost makes it accessible to price-sensitive consumers across all economic segments, particularly in rural areas where purchasing power constraints influence buying decisions. Traditional consumer preferences and familiarity with coil-based solutions continue supporting segment dominance. The ease of use without requiring electricity or batteries further enhances appeal in regions with inconsistent power supply.

The coil segment benefits from established manufacturing infrastructure and efficient distribution networks that ensure product availability even in remote locations. According to industry reports, coils are the top selling repellents with a 50% market share, with India representing a significant consumer market. Manufacturers continue innovating within this segment by introducing low-smoke variants, herbal formulations, and longer-lasting options that address consumer concerns about air quality while maintaining affordability. The segment's resilience demonstrates sustained consumer trust in traditional mosquito control methods despite the emergence of technologically advanced alternatives.

Sales Channel Insights:

• Supermarket/Hypermarket
• Convenience Stores
• Online
• Pharmacies/Drugstores
• Others

Supermarket/hypermarket leads with a share of 29% of the total India mosquito repellent market in 2025.

Supermarkets and hypermarkets dominate mosquito repellent distribution owing to consumer preferences for immediate product access and the ability to physically evaluate products before purchase. These retail formats offer diverse brand selections, enabling comparison shopping across different price points and formulations. In-store promotions, bundle offers, and seasonal discounts attract value-conscious consumers while enhancing purchase volumes. The organized retail sector's expansion across urban and semi-urban India continues strengthening this channel's market position through improved accessibility and shopping convenience.

The proliferation of modern trade formats has significantly improved brand visibility and product availability across metropolitan and tier-two cities. According to industry data, supermarkets and hypermarkets account for substantial revenue share in consumer goods distribution, supported by growing middle-class populations seeking organized shopping experiences. These retail establishments provide dedicated shelf space for home care products, enabling manufacturers to showcase complete product ranges and launch new variants effectively. Strategic store placements and point-of-sale marketing further drive impulse purchases during peak mosquito seasons.

Region Insights:

• North India
• South India
• East India
• West India

North India exhibits a clear dominance with a 33% share of the total India mosquito repellent market in 2025.

North India, which includes states like Delhi, Uttar Pradesh, Punjab, Haryana, and Rajasthan, all of which have sizable populations and significant rates of urbanization, emerges as the leading regional market. Significant demand for repellent goods is driven by the region's susceptibility to mosquito-borne illnesses, especially during monsoon seasons when stagnant water generates breeding grounds. Higher expenditure on health and hygiene items is made possible by economic development and increased disposable incomes in metropolitan areas. Customers prioritize effective mosquito control solutions to shield their families from diseases like dengue, malaria, and chikungunya.

Both urban and rural consumers can easily purchase a variety of mosquito repellent products thanks to the existence of well-established manufacturing facilities, large retail infrastructure, and vast distribution networks in cities like Delhi and the National Capital Region. Significant market volumes are generated by North India's high population density concentrations in urban areas, and government health measures aimed at preventing vector-borne diseases further increase consumer awareness and product acceptance. Together, these elements support the region's standing as the top market segment in India's mosquito repellent sector.

Market Dynamics:

Growth Drivers:

Why is the India Mosquito Repellent Market Growing?

High Prevalence of Mosquito-Borne Diseases

India continues facing a substantial burden of mosquito-borne illnesses including dengue, malaria, chikungunya, and Zika virus, which pose significant health risks across the population. The country's tropical and subtropical climate creates ideal breeding conditions for mosquitoes throughout most seasons, while monsoon rains exacerbate infestations by causing water stagnation in urban and rural areas. According to the Ministry of Health and Family Welfare, Government of India, the National Framework for Malaria Elimination 2016-2030 targets eliminating malaria (zero indigenous cases) throughout the entire country by 2030. Public fear of contracting these diseases drives consistent adoption of repellent products across residential, commercial, and institutional settings. Seasonal outbreaks, particularly during monsoon and post-monsoon periods, create demand spikes as households prioritize preventive measures to safeguard family health. Healthcare facilities, educational institutions, and hospitality establishments increasingly incorporate mosquito control solutions into their operational protocols. Government initiatives targeting malaria elimination by specified timelines have intensified public and private sector efforts toward mosquito control, generating sustained awareness about preventive product usage. Media coverage of disease outbreaks further amplifies consumer attention toward protective measures, driving repellent purchases across all demographic segments. The establishment of the National Vector Borne Disease Control Programme provides technical guidelines and resources for vector control across states, further institutionalizing demand for mosquito repellent products.

Rapid Urbanization and Rising Disposable Incomes

India's accelerating urbanization creates environments conducive to mosquito breeding while simultaneously expanding the consumer base for repellent products. Urban population growth leads to construction activities, inadequate drainage systems, and improper waste management that provide mosquito breeding sites. However, urbanization also brings higher disposable incomes, improved health awareness, and greater access to organized retail channels that facilitate repellent product purchases. Middle-class expansion enables consumers to afford diverse product formats ranging from basic coils to premium electronic devices, broadening market participation across price segments. Urban households demonstrate stronger preferences for convenience-oriented solutions such as plug-in vaporizers and automatic dispensers that align with modern lifestyles. The proliferation of modern residential complexes, commercial establishments, and hospitality venues creates institutional demand for professional-grade mosquito control solutions. Rising living standards encourage investment in health and hygiene products, positioning mosquito repellents as essential household consumables rather than seasonal purchases. The growing nuclear family structure in urban areas increases per-household consumption as families prioritize health protection. Additionally, dual-income households possess greater purchasing capacity for premium repellent products offering enhanced convenience and effectiveness.

Product Innovation and Format Diversification

Continuous product innovation drives market expansion by addressing evolving consumer preferences for safety, convenience, and effectiveness. Manufacturers are introducing diverse formats including wearable patches, roll-ons, personal sprays, and DEET-free options that cater to specific user requirements such as children's safety and sensitive skin compatibility. Natural and herbal formulations featuring botanical extracts appeal to health-conscious consumers seeking alternatives to chemical-based products. Technological advancements have enabled development of smart mosquito repellent devices with programmable features, automated dispensing schedules, and smartphone connectivity that enhance user convenience. Affordable product variants including sachet-based pricing and mini-sized devices expand market access among price-sensitive consumer segments and rural populations. Extended protection formulations and improved efficacy through proprietary active ingredients differentiate premium offerings while justifying higher price points. This innovation-driven approach enables manufacturers to target multiple consumer segments simultaneously, strengthening overall market penetration and revenue growth potential. Investments in research and development have yielded patented molecules that promise enhanced mosquito control effectiveness while maintaining safety profiles. Packaging innovations including refill pouches and eco-friendly materials address sustainability concerns while reducing product costs.

Market Restraints:

What Challenges the India Mosquito Repellent Market is Facing?

Health Concerns Associated with Chemical-Based Repellents

Consumer apprehension regarding potential health risks from prolonged exposure to chemical repellents containing active ingredients like DEET, permethrin, and allethrin creates market constraints. Concerns about skin allergies, respiratory irritation, and potential neurological effects discourage some consumers from regular product usage. Parents particularly hesitate using chemical formulations around young children and infants, limiting household adoption rates. These health perceptions drive demand toward natural alternatives that may offer lower efficacy, constraining overall market value growth.

Seasonality of Demand and Inventory Challenges

The mosquito repellent market experiences significant demand fluctuations tied to monsoon and summer seasons when mosquito populations peak. This seasonality creates supply chain management challenges as manufacturers must balance production schedules with variable consumption patterns. Retailers face inventory management difficulties, risking stockouts during peak seasons or excess inventory during lean periods. The concentrated demand window limits revenue predictability and complicates business planning for manufacturers and distributors operating in this product category.

Proliferation of Counterfeit and Substandard Products

The prevalence of counterfeit mosquito repellent products poses significant challenges to legitimate market participants. These spurious products, often sold through unorganized retail channels, undercut pricing while potentially compromising consumer safety through ineffective or harmful formulations. Brand reputation suffers when consumers associate negative experiences with authentic products. Regulatory enforcement challenges in monitoring and controlling counterfeit product circulation persist, particularly in rural and semi-urban markets where awareness levels remain lower.

Competitive Landscape:

The India mosquito repellent market exhibits a moderately consolidated competitive structure with established domestic and international players commanding significant market shares. Leading manufacturers leverage extensive distribution networks, strong brand recognition, and substantial marketing investments to maintain competitive advantages. Product innovation serves as a key differentiator, with companies investing in research and development to introduce proprietary active ingredients, improved formulations, and technologically advanced devices. Strategic pricing across multiple product tiers enables market participants to address diverse consumer segments ranging from economy-focused rural buyers to premium urban households. Companies pursue expansion strategies including capacity additions, geographic penetration into underserved markets, and portfolio diversification through new product launches. Partnerships with healthcare institutions, government health programs, and retail chains strengthen market positioning while enhancing brand credibility. Marketing campaigns emphasizing product efficacy, safety credentials, and value propositions drive consumer awareness and purchase consideration.

Recent Developments:

• In November 2024, Nippo, a consumer battery brand, entered the home care market with the launch of Nippo Swooper, a sophisticated liquid vaporizer for repelling mosquitoes. The product combines Japanese MFT (Metrofluthrin) formula with traditional sandalwood fragrance, integrating advanced technology with Indian consumer preferences. The liquid vaporizer efficiently emits vapor to ensure mosquito-free homes, available through both retail and online stores across India.
   
• In July 2024, Godrej Consumer Products incorporated its patented mosquito repellent molecule 'Renofluthrin' into household insecticide products including Goodknight Flash liquid vaporizer. Developed through a decade of research in collaboration with partner Shogun, this indigenous innovation promises doubled effectiveness compared to existing liquid vaporizer solutions, representing India's first patented mosquito repellent molecule.

India Mosquito Repellent Market Report Coverage: