The India mineral cosmetics market size reached USD 0.30 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 0.40 Billion by 2033, exhibiting a growth rate (CAGR) of 2.70% during 2025-2033. Increasing consumer preference for natural and skin-friendly products, rising awareness about the benefits of mineral-based cosmetics, growing demand for vegan and cruelty-free beauty products, expanding e-commerce penetration, rising disposable incomes, influence of social media beauty trends, and increasing dermatological recommendations are expanding the India mineral cosmetics market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 0.30 Billion |
Market Forecast in 2033 | USD 0.40 Billion |
Market Growth Rate (2025-2033) | 2.70% |
Rising Consumer Preference for Natural and Skin-Friendly Products
The escalating awareness regarding the benefits of mineral-based cosmetics is significantly driving the India mineral cosmetics market growth. Consumers are increasingly seeking makeup products that are free from harmful chemicals, parabens, and artificial additives, as these can lead to skin irritation and long-term damage. Mineral cosmetics, known for their natural composition, offer a gentle and breathable alternative, making them ideal for sensitive skin. Additionally, the inclusion of ingredients such as zinc oxide and titanium dioxide provide sun protection, further enhancing their appeal. Dermatologists and skincare experts often recommend mineral-based products, boosting their credibility among consumers. With a rising focus on skincare-infused makeup, many cosmetic brands are expanding their mineral-based product lines to cater to evolving beauty trends. The shift towards organic, cruelty-free, and sustainable beauty solutions aligns well with the market demand, making mineral cosmetics a preferred choice among Indian consumers. For instance, Daisybloom, the founders' passion project, evolved into Lumaè, a premium, inclusive skincare brand that debuted on February 18, 2025. Salicylic acid, ashwagandha, saffron, and glycolic acid are all present in the anti-aging night cream and anti-acne serum from the first collection. Available on the brand's official website, all Lumaè products are vegan, cruelty-free, created in India using ingredients that are sourced locally, 100% natural, devoid of parabens and sulfates, and dermatologist-tested.
Increasing Influence of E-Commerce and Digital Beauty Trends
The rapid expansion of online retail channels and social media beauty trends is fueling the demand for mineral cosmetics in India. For instance, Aksho, India's first virtual influencer, became a prominent player in the digital beauty sector on June 24, 2025, by promoting inclusivity and diversity. Redefining beauty standards and promoting representation across several platforms are the goals of Aksho's creative approach. With the rise of digital beauty influencers and makeup tutorials, consumers have better access to information about the benefits of mineral-based makeup, driving higher adoption. E-commerce platforms provide a vast selection of mineral cosmetics, making it easier for consumers to explore and purchase products that suit their skin type and preferences. Additionally, brands are leveraging AI-powered skin analysis tools and virtual try-ons to enhance customer experience, further increasing engagement. The direct-to-consumer (D2C) model has also enabled emerging brands to enter the market, offering innovative and affordable mineral-based products. As digital trends continue to shape beauty purchasing habits, the convenience of online shopping, coupled with personalized recommendations, is positively impacting the India mineral cosmetics market outlook.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product and distribution channel.
Product Insights:
The report has provided a detailed breakup and analysis of the market based on the product. This includes face products, lip products, eye products, and others.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Billion USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Products Covered | Face Products, Lip Products, Eye Products, Others |
Distribution Channels Covered | Offline, Online |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: