India Menswear Market

Market Overview:

The India menswear market size reached USD 20.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 38.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.4% during 2025-2033. The increasing consumer disposable incomes and rapid urbanization, changing fashion trends and style preferences, and rapid expansion in the e-commerce industry represent some of the key factors driving the market.

Menswear refers to the category of clothing specifically designed and tailored for men. It encompasses a diverse range of garments and accessories that cater to various occasions, styles, and preferences. From formal business attire to casual wear, menswear reflects the ever-changing trends and cultural influences that shape men's fashion. In the realm of formal wear, menswear typically includes suits, dress shirts, neckties, and dress shoes. Suits are a hallmark of professional attire, comprising jacket and matching trousers, often accompanied by a dress, shirt and tie. Variations in cuts, colors, and fabrics allow men to express their individuality within formal dress codes. For more casual settings, menswear encompasses a broad spectrum of options, including casual shirts, t-shirts, polo shirts, jeans, chinos, shorts, and jackets. These pieces offer versatility and comfort, catering to everyday activities and social gatherings. Men's fashion also extends to outerwear, such as coats, jackets, and sweaters, which provide warmth and style during colder seasons. Additionally, a wide array of accessories like belts, watches, wallets, and hats complements menswear, adding a finishing touch to outfits. As fashion evolves, menswear continuously adapts to embrace new trends, fabrics, and designs. At present, menswear is gaining immense traction in India due to the rising focus of fashion industry on catering to the diverse style preferences and evolving needs of modern men.

India Menswear Market Trends:

In India, the rising demand for contemporary and fashionable clothing owing to changing cultural dynamics and heightened exposure to global fashion trends represents the primary factor driving the market growth. Moreover, inflating consumer spending on apparel, especially among urban consumers, due to the rapid expansion in young and fashion-conscious population and elevating disposable income levels is positively influencing the market growth. Apart from this, the easy accessibility to a wide variety of menswear options, offering convenience and choice to consumers across the nation owing to the proliferation of e-commerce platforms and digital retailing channels has catalyzed the market growth. Additionally, the heightening fashion awareness and inspiring style-consciousness among Indian men on account of the rise of social media and celebrity endorsements is propelling the market growth. Besides this, the shifting preferences toward more relaxed and versatile dress codes in workplaces has augmented the demand for smart casual and athleisure wear. Furthermore, the expansion of organized retail and the presence of numerous international menswear brands in India, prompting domestic players to innovate and deliver high-quality products to capture market share, is contributing to the market growth. Other factors, including the escalating adoption of sustainable and eco-friendly fashion choices, growing fashion consciousness and style experimentation among Indian men, and increasing emphasis on health and fitness, are also anticipated to drive the market further.

India Menswear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India menswear market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, season, and distribution channel.

Product Type Insights:

• Trousers
• Denims
• Shirts and T-Shirts
• Ethnic Wear
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes trousers, denims, shirts and t-shirts, ethnic wear, and others.

Season Insights:

• Summer Season
• Winter Season
• All-Season Wear
   

A detailed breakup and analysis of the market based on the season has also been provided in the report. This includes summer, winter, and all-season wear.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Exclusive Stores
• Multi-Brand Retail Outlets
• Online Stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail stores, online stores, and others.

Regional Insights:

• South India
• North India
• West & Central India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include South India, North India, West & Central India, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India menswear market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Menswear Market Report Coverage:

Key Questions Answered in This Report:

• How has the India menswear market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India menswear market?
• What is the breakup of the India menswear market on the basis of the product type?
• What is the breakup of the India menswear market on the basis of the season?
• What is the breakup of the India menswear market on the basis of the distribution channel?
• What are the various stages in the value chain of the India menswear market?
• What are the key driving factors and challenges in the India menswear market?
• What is the structure of the India menswear market and who are the key players?
• What is the degree of competition in the India menswear market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India menswear market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India menswear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India menswear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.