India Mattress Market

India Mattress Market Size and Overview: 

The India mattress market size was valued at USD 2.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 4.0 Billion by 2033, exhibiting a CAGR of 6.1% from 2025-2033. The rising disposable income and urbanization, increasing awareness about sleep health and comfort, growth of e-commerce and online retail channels, expanding middle class and changing lifestyle preferences, and technological advancements in mattress design and materials are some of the factors increasing the India mattress market share.

The driving factors of the India mattress market are increased disposable incomes and rapid urbanization. According to the Press Information Bureau (PIB), by 2030, it is anticipated that over 40% of the total population of India will reside in urban cities. With an increased workforce population moving to cities, the need for quality mattresses in accordance with the modern lifestyle has increased. More awareness about good sleep and its health benefits has been another growth driver. The growing preference for sleep-related products, including memory foam and orthopedic mattresses, is also a propelling factor in the Indian market. Moreover, the growing middle class of consumers having more purchasing power also adds to industry demand.

Other than this, technological advancements in the design of mattresses are one of the most significant India mattress market driver. Increased usage of eco-friendly materials, temperature-regulating fabrics, and hybrid mattresses has gained more popularity among consumers. Availability of a range of mattress types, including customization, is yet another growth-promoting factor. E-commerce portals have also played an important role in ensuring that consumers can easily access multiple mattress brands and models. As per a report published by the IMARC Group, the India e-commerce market size is forecasted to reach USD 259.0 Billion by 2032, exhibiting a CAGR of 29.3% during 2024-2032. Besides this, customer education through digital means has helped improve awareness, as consumers are increasingly seeking to acquire good-quality mattresses.

India Mattress Market Trends:

Rising disposable income and urbanization

A key driver of the market is the growing disposable income and increasing urbanization throughout the country. Due to rapid urbanization and better job opportunities in cities, most consumers are searching for quality, comfortable products, and mattresses are part of this portfolio. The ever-growing middle-class population in Indian cities, such as Mumbai, Delhi, and Bengaluru, now has the economic capacity to invest in premium mattresses. As urban regions expand further, individuals are moving to smaller homes and apartments and striving to save space while having comfortable sleep with queen-size and hybrid mattresses. Hence, the demand for various types of mattresses, from budget friendly to premium types, is highly increasing.

Increasing awareness about sleep health and comfort

Awareness about the value of sleep health is significantly driving the India mattress market demand. The increasing number of individuals becoming better informed about good quality sleep is prompting them to get better mattresses that offer more comfort and support. More individuals are increasingly getting orthopedic concerns and back pain, leading to an emphasis on overall well-being. Indian consumers are now more conscious about investments in mattresses that improve the quality of sleep and ensure long-term health. This increase in consciousness has motivated both local and international brands to innovate market products that suit various types of sleep needs and preferences. Introducing new cooling mattress technologies or air-circulation designs also attracts individuals seeking comfort and restfulness.

Expanding e-commerce and retail channels

The India mattress market forecast indicates that the growing e-commerce platforms and retail channel expansion are greatly influencing industry growth. Online sales have grown very high in recent times as it is considered to be more convenient regarding comparison, reviews, and access to a variety of brands. E-commerce websites include Amazon, Flipkart, and niche-specific sites such as Wakefit and Sleepyhead. A greater variety of mattresses are available to consumers through these websites. Additionally, the offline market is still robust, and many individuals prefer to go to stores to test how comfortable their mattresses are. Therefore, the synergy between online and offline availability is a huge factor that has increased the reach of consumers to an expanding market. The features of home delivery services, trial periods, and easy returns also make the purchase of mattresses more convenient for consumers, creating a favorable India mattress market outlook.

India Mattress Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India mattress market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on product, distribution channel, size, and application.

Analysis by Product:

• Innerspring Mattresses
• Memory Foam Mattresses
• Latex Mattresses
• Others
   

Innerspring mattresses hold the largest India mattress market share with affordability, durability, and a long-standing reputation for being preferred by consumers. They provide a traditional design that comes with a coil-based spring system to give a stable and comfortable support system. These innerspring mattresses can be used by any consumer demographic due to their variety in price ranges. Their strong building and air-flow features make them a good product for the Indian climate, ensuring comfort in hot weather. Along with their reputation, the mass availability through channels of offline retail further confirms their market domination.

Analysis by Distribution Channel:

• Online Distribution
• Offline Distribution
   

Offline holds the most significant share of the India mattress market as many buyers prefer to test the comfort, firmness, and quality of mattresses in person before purchase. Physical stores provide the advantage of immediate purchase and delivery, so these situations offer a sense of security and assurance that meets the requirements of customers. Additionally, offline retailers often have established relationships with local consumers, offering personalized assistance and guidance during purchases. The widespread showrooms of mattresses across urban as well as rural areas ensure a convenient and easily accessible distribution channel in India, enhancing the dominance of offline distribution even further.

Analysis by Size:

• Twin or Single Size
• Twin XL Size
• Full or Double Size
• Queen Size
• King Size Mattress
• Others
   

Queen-size mattresses are dominating the Indian market because they have perfectly balanced dimensions that provide enough comfort while fitting well in most modern Indian homes. With rising urbanization, it is common for apartments to be smaller. As a result, consumers prefer mattresses that can give space without over-occupying the room. Queen-size mattresses also fit perfectly for couples and small families as they provide sufficient space to sleep comfortably. They cater to a wide range of consumer preferences and room sizes, making them versatile for urban and rural settings. The combination of practicality, comfort, and availability at various price points has made queen-size mattresses the top choice for many Indian consumers.

Analysis by Application:

• Domestic
• Commercial
   

Domestic brands dominate the India mattress market due to their deep understanding of local consumer preferences, pricing sensitivities, and regional requirements. These brands are able to offer products tailored to the specific needs of Indian customers, such as climate-appropriate materials, durability, and comfort suited to local sleep habits. Additionally, domestic manufacturers benefit from lower transportation and production costs, enabling them to offer competitive prices. Strong distribution networks and tie-ups with local retailers also help brands. Their ability to serve the diverse segments of consumers, as well as personalized customer service, has kept the domestic brands strongly positioned in the market.

Regional Analysis:

• South India
• North India
• West & Central India
• East India
   

West and Central India account for the largest share in the India mattress market due to greater urbanization, better economic growth, and rising disposable incomes in these regions. Cities such as Mumbai, Pune, and Ahmedabad act as key economic drivers, where consumers crave comfort and make better sleep choices. The middle class in this region is also continuously growing with an increase in awareness about the need for healthy sleep. They also have widespread retail and e-commerce distribution chains with good accessibility to a wide number of mattress brands. In these regions, climatic conditions are either hot or moderate, thus increasing the demand for certain mattress types, such as memory foam and innerspring.

Competitive Landscape:

Innovative product offerings, strategic partnerships, and improved distribution networks by the key players of the India mattress market are fueling growth. Companies are concentrating on the development of mattresses to suit local needs, such as temperature-regulating materials and orthopedic support. Advanced technologies such as memory foam and hybrid mattresses are being integrated by brands for improved comfort and durability. To increase their market share, most players are strengthening their online presence and tie-ups with e-commerce platforms for wider accessibility. Also, offering customized options and value-added services such as home delivery and trial periods are increasing customer satisfaction. These factors, along with competitive pricing, are positively influencing the India mattress market growth and fostering consumer loyalty.

The report provides a comprehensive analysis of the competitive landscape in the India mattress market with detailed profiles of all major companies, including:

• Duroflex
• Wakefit
• Sheela Foam
• Springfit
• Wink and Nod
• Coirfit Mattress
• Springwel
• Peps
• Coirfoam
• Sleepwell

Latest News and Developments:

• 24 December 2024: Sheela Foam owns Sleepwell and Kurlon, two leading mattress brands. It acquired the Kurlon brand last year, and rebranded it with a new tagline and logo, as it expects to surpass company's business beyond Rs 1,000 crore.
• 8 October 2024: With its new copper-infused innovative mattress, Poppy Mattress is transforming comfort and health and consumers in India by offering features that go beyond just temperature control. By lowering bacteria and allergies, the well-known antibacterial qualities of copper also contribute to a cleaner sleeping environment. Consumers with allergies or sensitivities would particularly benefit from this feature.
• 2 September 2024: The Sleep Company (TSC) distributed free mattresses in major cities, including Hyderabad, Chennai, Mumbai, and Delhi, valued at approximately Rs. 1 crore, as part of the celebration for the launch of its 100^th COCO store in India. This is the first mattress company in India to offer such a substantial gift, demonstrating the commitment of the TSC leadership to improving sleep quality in the country.
• 10 June 2024: Leading mattress brand Kurlon, which has been prominent name in the mattress market for 60 years now, has unveiled a fresh and updated brand identity with a new logo. The new logo presents a refreshing minimalist design, with a new tagline of “Life Banegi Hula Hula.” According to the corporation, this rebranding is a major step forward for the brand, allowing it to appeal to modern consumers.

India Mattress Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India mattress market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India mattress market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India mattress industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.