India Malted Food Drinks Market

India Malted Food Drinks Market Overview:

The India malted food drinks market size reached USD 230.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 360.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.3% during 2025-2033. The market is experiencing significant growth mainly due to rising health consciousness, increasing demand for fortified nutrition, and growing e-commerce penetration. Additionally, rapid urbanization, premiumization and digital marketing strategies further boost market growth in India.

India Malted Food Drinks Market Trends:

Rising Popularity of Plant-Based Options

The shift toward plant-based malted food drinks is gaining momentum as consumers seek dairy-free alternatives due to lactose intolerance, vegan preferences and health-conscious choices. Brands are responding by introducing formulations using almond, soy, oat and coconut milk catering to a growing segment of health-focused buyers. India malted food drinks market share is witnessing diversification with these plant-based options appealing to urban consumers and those looking for sustainable and ethically sourced ingredients. For instance, in September 2024, Bangalore's Mossant Fermentary introduced India’s first clean-label tonics blending malt with fresh plant-based ingredients. This low-sugar range available in Classic, Jalapeño, Rosemary and Passionfruit flavors, caters to health-focused consumers seeking functional beverages. The tonics provide a flavorful alternative to traditional sodas while maintaining transparency in ingredients. The demand for non-dairy malted beverages is further fueled by increasing awareness of digestive health and protein-rich alternatives. Companies are also innovating with fortified variants containing probiotics, fiber and essential vitamins to enhance nutritional value. With a rise in disposable income and changing dietary habits, plant-based malted drinks are expected to drive significant expansion in the India malted food drinks market growth.

E-commerce and Direct-to-Consumer Growth

The rise of e-commerce and direct-to-consumer (DTC) channels is transforming the India malted food drinks market offering consumers greater convenience and a wider product selection. According to the report published by IBEF, India's e-commerce industry is anticipated to reach US$ 325 billion by 2030. The sector achieved US$ 14 billion in GMV during the 2024 festive season a 12% increase. With a projected GMV of US$ 60 billion in FY23 the market is set to grow from US$ 123 billion in 2024 to US$ 292.3 billion by 2028. Online platforms provide easy access to both established and emerging brands allowing customers to compare ingredients, read reviews and choose personalized options. Subscription models and exclusive online discounts further drive digital sales. Consumers in urban and semi-urban areas are increasingly purchasing malted food drinks through e-commerce platforms due to busy lifestyles and doorstep delivery convenience. Brands are leveraging digital marketing, influencer collaborations and targeted advertisements to boost online visibility and engagement. The DTC approach also enables companies to gain direct consumer feedback helping them refine product offerings and packaging. With the increasing penetration of digital payment systems and online grocery platforms e-commerce is set to play a pivotal role in creating positive India malted food drinks market outlook.

India Malted Food Drinks Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on type and distribution channel.

Type Insights:

• With Cocoa
• Without Cocoa

The report has provided a detailed breakup and analysis of the market based on the type. This includes with cocoa and without cocoa.

Distribution Channel Insights:

• Supermarkets/Hypermarkets
• Pharmacies
• Online
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets/hypermarkets, pharmacies, online and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Malted Food Drinks Market News:

• In February 2023, Hindustan Unilever Ltd launched Millet Horlicks in chocolate flavor in Tamil Nadu. This innovative product features multi-millets like Finger Millet, Sorghum, Foxtail Millet, and Pearl Millet, providing essential nutrients. It targets children aged six and above, supporting India's super-grain initiative and addressing nutritional deficiencies.

India Malted Food Drinks Market Report Coverage:

Key Questions Answered in This Report:

• How has the India malted food drinks market performed so far and how will it perform in the coming years?
• What is the breakup of the India malted food drinks market on the basis of type?
• What is the breakup of the India malted food drinks market on the basis of distribution channel?
• What is the breakup of the India malted food drinks market on the basis of region?
• What are the various stages in the value chain of the India malted food drinks market? 
• What are the key driving factors and challenges in the India malted food drinks market?
• What is the structure of the India malted food drinks market and who are the key players?
• What is the degree of competition in the India malted food drinks market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India malted food drinks market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India malted food drinks market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India malted food drinks industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.