India Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2025-2033

India Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A2914

Market Overview:

The India male grooming products market size reached USD 2.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 2.3 Billion
Market Forecast in 2033
USD 4.3 Billion
Market Growth Rate (2025-2033) 6.8%


Male grooming products comprise haircare, skincare, and shaving products used for enhancing physical appearance and maintaining personal hygiene. They include facial creams, anti-aging and shaving creams, deodorants, aftershave, cologne, shampoos, serums, lip balm, lotions, blemish gel, and moisturizers. They help prevent skin damage from direct exposure to ultraviolet (UV) radiation, remove dead skin cells, dirt, and oil, promote cell renewal, and rejuvenate skin and hair. As a result, male grooming products are gaining traction, especially among the millennial population of India.

India Male Grooming Products Market Trends:

Inflating disposable income and improving the living standards of individuals represent one of the key factors positively influencing the market in India. In addition, the growing consciousness among men about personal wellness and appearance is catalyzing the demand for male grooming products in the country. This, along with the rapid expansion of unisex and male salons across the country, is increasing the requirement for grooming products. Apart from this, the rising penetration of network connectivity and the increasing reliance of consumers on smartphones, laptops, and tablets are strengthening the market growth. In line with this, the rising influence of social media platforms and the emerging trend of creating fitness content are augmenting the demand for these products. Furthermore, the increasing consumer knowledge about the harmful effects of chemical compounds used in formulating grooming products is promoting the use of the natural, clean label, and organic product variants. Additionally, leading players are focusing on marketing strategies and promotional activities through celebrity endorsements and paid advertisements on television (TV) and roadside hoardings. Moreover, the expansion of organized retail channels across the country, such as hypermarkets, supermarkets, and convenience stores, in confluence with the proliferation of the e-commerce industry offering exciting deals, secured payment methods, and free doorstep delivery, is propelling market growth.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India male grooming products market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product, price range, and distribution channel.

Breakup by Product:

Male toiletries currently account for the largest market share due to the expansion of hotels and male and unisex salons in India.

Breakup by Price Range:

  • Mass Products
  • Premium Products

Based on price range, the market has been bifurcated into mass products and premium products.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets dominate the market as they offer a wide range of products and easy availability to customers.

Breakup by Region:

  • North India
  • West and Central India
  • South India
  • East India

North India exhibits a clear dominance in the market on account of the increasing establishment of supermarkets, hypermarkets, and convenience stores in the region.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Segment Coverage Product, Price Range, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The India male grooming products market was valued at USD 2.3 Billion in 2024.

We expect the India male grooming products market to exhibit a CAGR of 6.8% during 2025-2033.

The rising trend of the metrosexual man, along with the increasing penetration of social media in encouraging men to use various grooming products, is primarily driving the India male grooming products market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of male grooming products across the nation.

Based on the product, the India male grooming products market has been segmented into male toiletries, electric products, after shave lotions, and others. Currently, male toiletries hold the majority of the total market share.

Based on the distribution channel, the India male grooming products market can be categorized into supermarkets and hypermarkets, pharmacy stores, online stores, and others. Among these, supermarkets and hypermarkets accounts for the largest market share.

On a regional level, the market has been classified into North India, West and Central India, South India, and East India, where North India currently dominates the India male grooming products market.

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India Male Grooming Products Market Report by Product (Male Toiletries, Electric Products, After Shave Lotions, and Others), Price Range (Mass Products, Premium Products), Distribution Channel (Supermarkets and Hypermarkets, Pharmacy Stores, Online Stores, and Others), and Region 2025-2033
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