Market Overview:
The India male grooming products market size reached US$ 2.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 4.1 Billion by 2032, exhibiting a growth rate (CAGR) of 7.2% during 2024-2032.
Report Attribute
|
Key Statistics
|
Base Year
|
2023
|
Forecast Years
|
2024-2032
|
Historical Years
|
2018-2023
|
Market Size in 2023
|
US$ 2.1 Billion |
Market Forecast in 2032
|
US$ 4.1 Billion |
Market Growth Rate (2024-2032) |
7.2% |
Male grooming products comprise haircare, skincare, and shaving products used for enhancing physical appearance and maintaining personal hygiene. They include facial creams, anti-aging and shaving creams, deodorants, aftershave, cologne, shampoos, serums, lip balm, lotions, blemish gel, and moisturizers. They help prevent skin damage from direct exposure to ultraviolet (UV) radiation, remove dead skin cells, dirt, and oil, promote cell renewal, and rejuvenate skin and hair. As a result, male grooming products are gaining traction, especially among the millennial population of India.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
Male Grooming Products Market Trends:
Inflating disposable income and improving the living standards of individuals represent one of the key factors positively influencing the market in India. In addition, the growing consciousness among men about personal wellness and appearance is catalyzing the demand for male grooming products in the country. This, along with the rapid expansion of unisex and male salons across the country, is increasing the requirement for grooming products. Apart from this, the rising penetration of network connectivity and the increasing reliance of consumers on smartphones, laptops, and tablets are strengthening the market growth. In line with this, the rising influence of social media platforms and the emerging trend of creating fitness content are augmenting the demand for these products. Furthermore, the increasing consumer knowledge about the harmful effects of chemical compounds used in formulating grooming products is promoting the use of the natural, clean label, and organic product variants. Additionally, leading players are focusing on marketing strategies and promotional activities through celebrity endorsements and paid advertisements on television (TV) and roadside hoardings. Moreover, the expansion of organized retail channels across the country, such as hypermarkets, supermarkets, and convenience stores, in confluence with the proliferation of the e-commerce industry offering exciting deals, secured payment methods, and free doorstep delivery, is propelling market growth.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India male grooming products market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on product, price range, and distribution channel.
Breakup by Product:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
Male toiletries currently account for the largest market share due to the expansion of hotels and male and unisex salons in India.
Breakup by Price Range:
- Mass Products
- Premium Products
Based on price range, the market has been bifurcated into mass products and premium products.
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- Others
Supermarkets and hypermarkets dominate the market as they offer a wide range of products and easy availability to customers.
Breakup by Region:
- North India
- West and Central India
- South India
- East India
North India exhibits a clear dominance in the market on account of the increasing establishment of supermarkets, hypermarkets, and convenience stores in the region.
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
Report Features |
Details |
Base Year of the Analysis |
2023 |
Historical Period |
2018-2023 |
Forecast Period |
2024-2032 |
Units |
US$ Billion |
Segment Coverage |
Product, Price Range, Distribution Channel, Region |
Region Covered |
North India, West and Central India, South India, East India |
Customization Scope |
10% Free Customization |
Report Price and Purchase Option |
Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699 |
Post-Sale Analyst Support |
10-12 Weeks |
Delivery Format |
PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |