India Licensed Sports Merchandise Market Size 2033

India Licensed Sports Merchandise Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, Price Range, End-User, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30665

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India Licensed Sports Merchandise Market Overview:

The India licensed sports merchandise market size reached USD 1095.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1458.94 Million by 2033, exhibiting a growth rate (CAGR) of 3.20% during 2025-2033. The market is expanding, driven by increasing sports engagement, growing fan bases, and rising disposable incomes. Moreover, key factors include the popularity of cricket, football, and other sports, with brands leveraging licensing deals to offer authentic, high-quality merchandise to consumers.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 1095.00 Million
Market Forecast in 2033	USD 1458.94 Million
Market Growth Rate 2025-2033	3.20%

India Licensed Sports Merchandise Market Trends:

Surge in Popularity of Cricket and Football-Related Merchandise

In India, there is an increased demand for authentic sports merchandise, mainly cricket- and football-associated merchandise. As the most liked game in the nation, cricket influences a bulk of the business with fans excitedly waiting to buy jerseys, bats, hats, and various other team-linked commodities from players of their preference as well as the national sides. For instance, as per industry reports, approximately 90% of the total sports audience, or 612 million viewers, engaged with cricket content on television and streaming platforms. Football is also gaining traction, especially with the increasing popularity of the Indian Super League (ISL) and the growing interest in international football leagues like the English Premier League (EPL). Fans are increasingly purchasing team jerseys, scarves, and other licensed merchandise. As India’s young, urban population becomes more brand-conscious and passionate about their sports affiliations, licensed merchandise is gaining more prominence. Moreover, the increasing presence of global sports brands and partnerships with local teams further boosts merchandise sales. Furthermore, e-commerce platforms and social media also play a crucial role in reaching the wide audience, making it easier for consumers to access authentic merchandise and creating new opportunities for growth in this segment.

India Licensed Sports Merchandise Market Size

Shift Toward Online Platforms and Direct-to-Consumer Sales

The India licensed sports merchandise market is undergoing a significant transformation with the shift toward online retail and direct-to-consumer (DTC) models. E-commerce platforms and specialty websites dedicated to sports gear are becoming dominant sales channels for licensed merchandise. For instance, as per industry reports, India's e-commerce market is anticipated to reach approximately USD 147.3 Billion (INR 12.2 Trillion) in 2024, reflecting a 23.8% growth compared to the previous year. This shift is primarily driven by the convenience of online shopping, wide product selection, and the rise of digitally-savvy consumers. Online platforms also offer direct-to-consumer services, enabling brands and sports teams to sell directly to their audience, cutting out the middlemen and enhancing profit margins. Moreover, the growth of social media marketing, influencers, and digital advertising has made it easier for brands to reach targeted audiences, particularly the younger generation. Through online platforms, consumers can access limited edition items, player merchandise, and other collectibles that were previously unavailable in physical stores. This trend is expected to continue, with brands enhancing their e-commerce capabilities to meet the rising demand for authentic and exclusive sports products, offering personalized experiences for fans.

India Licensed Sports Merchandise Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, distribution channel, price range, and end-user.

Product Type Insights:

Apparel and Footwear
Accessories and Gifts
Toys and Games
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes apparel and footwear, accessories and gifts, toys and games, and others.

Distribution Channel Insights:

Online Stores
Supermarkets and Hypermarkets
Departmental Stores
Specialty Stores
Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online stores, supermarkets and hypermarkets, departmental stores, specialty stores, and others.

Price Range Insights:

Premium
Economic

The report has provided a detailed breakup and analysis of the market based on the price range. This includes premium and economic.

End-User Insights:

Men
Women
Children

A detailed breakup and analysis of the market based on the end-user have also been provided in the report. This includes men, women, and children.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Licensed Sports Merchandise Market News:

In September 2023, Agilitas Sports announced the acquisition of Mochiko Shoes, India’s notable sports footwear manufacturers. This acquisition strengthens Agilitas’ supply chain in the growing sports footwear market, enhancing its capabilities in meeting increasing demand in the sector.
In July 2024, PUMA announced a strategic partnership with the Indian Olympics Association as the Official Footwear Partner. PUMA will supply athletes with podium and travel footwear, along with accessories, all designed to enhance their training and ensure comfort during the 2024 Summer Olympics in Paris. This collaboration strengthens the market for licensed sports merchandise in India, particularly in footwear and accessories, and increases brand visibility among consumers who are fans of the Olympics and sports in general.

India Licensed Sports Merchandise Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Distribution Channel Price Range End-User Region
Product Types Covered	Apparel and Footwear, Accessories and Gifts, Toys and Games, Others
Distribution Channels Covered	Online Stores, Supermarkets and Hypermarkets, Departmental Stores, Specialty Stores, Others
Price Ranges Covered	Premium, Economic
End-Users Covered	Men, Women, Children
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India licensed sports merchandise market performed so far and how will it perform in the coming years?
What is the breakup of the India licensed sports merchandise market on the basis of product type?
What is the breakup of the India licensed sports merchandise market on the basis of distribution channel?
What is the breakup of the India licensed sports merchandise market on the basis of price range?
What is the breakup of the India licensed sports merchandise market on the basis of end-user?
What is the breakup of the India licensed sports merchandise market on the basis of region?
What are the various stages in the value chain of the India licensed sports merchandise market?
What are the key driving factors and challenges in the India licensed sports merchandise?
What is the structure of the India licensed sports merchandise market and who are the key players?
What is the degree of competition in the India licensed sports merchandise market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India licensed sports merchandise market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India licensed sports merchandise market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India licensed sports merchandise industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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