India Isabgol (Psyllium Husk) Market Report by Type (Conventional, Organic), Form (Whole, Powder, Dust), Pack (Box, and Others), Pack size (50gm, 100gm, 200gm, and Others), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Stores, and Others), and Region 2025-2033

India Isabgol (Psyllium Husk) Market Report by Type (Conventional, Organic), Form (Whole, Powder, Dust), Pack (Box, and Others), Pack size (50gm, 100gm, 200gm, and Others), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Stores, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A5080

Market Overview:

The India Isabgol (psyllium husk) market size reached INR 434.4 Crore in 2024. Looking forward, IMARC Group expects the market to reach INR 833.5 Crore by 2033, exhibiting a growth rate (CAGR) of 7.13% during 2025-2033.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
INR 434.4 Crore
Market Forecast in 2033
INR 833.5 Crore
Market Growth Rate 2025-2033 7.13%


Isabgol, also known as Psyllium husk, refers to a type of dietary fiber that is obtained from seeds of the plant Plantago ovata. It is widely cultivated across Asia, the Mediterranean region, and North Africa. Isabgol is commonly known as an effective remedy for relieving constipation and supporting weight loss by clearing out the toxins from the digestive tract. It also helps in improving cardiovascular health, boosting immunity, clearing skin pores, controlling blood glucose levels, etc. Isabgol is extensively available in whole, powder, and dust forms.

India Isabgol (Psyllium Husk) Market Trends:

In India, the high prevalence of numerous gastrointestinal disorders due to unhealthy food patterns and sedentary lifestyles of the consumers is primarily driving the Isabgol market. In line with this, the growing consumer awareness towards several associated health benefits of Isabgol in curing constipation and diarrhea, maintaining blood sugar levels, reducing the risk of CVDs, etc., is also propelling the market growth in the country. Additionally, the rising occurrences of irritable bowel syndrome, particularly among the geriatric population, are bolstering the consumption of Isabgol based on its anti-inflammatory properties. Furthermore, the escalating consumer health consciousness is catalyzing the inclusion of dietary fibers, like Isabgol, in regular food habits as it helps in cleaning the colon, controls obesity, removes toxins from the body, etc. Besides this, the increasing utilization of Isabgol with aloe vera gel in numerous skincare regimes for curing acne and pimples is positively influencing the India market. Moreover, the Indian government is launching various initiatives in the agriculture sector for improving irrigation systems, enhancing the supply of raw materials, and conducting farmer training programs to increase the domestic production of Isabgol. Additionally, the rising popularity of organic dietary fibers that are free from chemical additives, GMOs, preservatives, etc., is further expected to drive the India market for Isabgol in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the India isabgol (Psyllium Husk) market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on type, form, pack, pack size and distribution channel.

Breakup by Region:

  • East India
    • West Bengal
    • Bihar
    • Orissa
    • Jharkhand
    • Others
  • North India
    • Uttar Pradesh
    • Rajasthan
    • Delhi NCR
    • Punjab
    • Haryana
    • Others
  • West & Central India
    • Maharashtra
    • Madhya Pradesh
    • Gujrat
    • Others
  • South India
    • Tamil Nadu
    • Karnataka
    • Andhra Pradesh
    • Others

Breakup by Type:

  • Conventional
  • Organic

Breakup by Form:

  • Whole
  • Powder
  • Dust

Breakup by Pack:

  • Box
  • Others

Breakup by Pack size:

  • 50gm
  • 100gm
  • 200gm
  • Others

Breakup by Distribution Channel:

  • Supermarket/Hypermarket
  • Specialty Stores
  • Convenience Stores
  • Others

Competitive Landscape:

The competitive landscape of the industry has also been examined with some of the key players being Baidyanath, Dabur India Limited, Giriraj Enterprises, Karnataka Antibiotics & Pharmaceutical Limited, Organic India, Patanjali, Satnam Psyllium Industries, The Sidhpur Sat-Isabgol Factory, Unjha Formulations Ltd., and Vraj Psyllium.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units INR Crore, Tons
Segment Coverage Type, Form, Pack, Pack size, Distribution Channel, Region
Region Covered North India, West and Central India, South India, East India
States Covered West Bengal, Bihar, Orissa, Jharkhand, Uttar Pradesh, Rajasthan, Delhi NCR, Punjab, Haryana, Maharashtra, Madhya Pradesh, Gujrat, Tamil Nadu, Karnataka, Andhra Pradesh
Companies Covered Baidyanath, Dabur India Limited, Giriraj Enterprises, Karnataka Antibiotics & Pharmaceutical Limited, Organic India, Patanjali, Satnam Psyllium Industries, The Sidhpur Sat-Isabgol Factory, Unjha Formulations Ltd., and Vraj Psyllium
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The India isabgol (psyllium husk) market was valued at INR 434.4 Crore in 2024.

We expect the India isabgol (psyllium husk) market to exhibit a CAGR of 7.13% during 2025-2033.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of isabgol (psyllium husk).

The rising prevalence of numerous gastrointestinal disorders, along with the increasing awareness towards numerous health benefits of isabgol, such as curing constipation and diarrhea, maintaining blood sugar levels, reducing the risk of CVDs, etc., is primarily driving the India isabgol (psyllium husk) market.

Based on the type, the India isabgol (psyllium husk) market can be segmented into conventional and organic. Currently, conventional holds the majority of the total market share.

Based on the form, the India isabgol (psyllium husk) market has been divided into whole, powder, and dust. Among these, whole currently exhibits a clear dominance in the market.

Based on the pack, the India isabgol (psyllium husk) market can be categorized into box and others, where box accounts for the majority of the total market share.

Based on the pack size, the India isabgol (psyllium husk) market has been segregated into 50gm, 100gm, 200gm, and others. Among these, 50gm currently holds the largest market share.

Based on the distribution channel, the India isabgol (psyllium husk) market can be bifurcated into supermarket/hypermarket, specialty stores, convenience stores, and others. Currently, convenience stores exhibit a clear dominance in the market.

On a regional level, the market has been classified into East India, North India, West & Central India, and South India, where East India currently dominates the India isabgol (psyllium husk) market.

Some of the major players in the India isabgol (psyllium husk) market include Baidyanath, Dabur India Limited, Giriraj Enterprises, Karnataka Antibiotics & Pharmaceutical Limited, Organic India, Patanjali, Satnam Psyllium Industries, The Sidhpur Sat-Isabgol Factory, Unjha Formulations Ltd., and Vraj Psyllium.

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India Isabgol (Psyllium Husk) Market Report by Type (Conventional, Organic), Form (Whole, Powder, Dust), Pack (Box, and Others), Pack size (50gm, 100gm, 200gm, and Others), Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Stores, and Others), and Region 2025-2033
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