India Instant Beverages Pre-Mix Market

India Instant Beverages Pre-Mix Market Size and Share: 

The India instant beverages pre-mix market size reached USD 2.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.6 Billion by 2033, exhibiting a growth rate (CAGR) of 6.24% during 2025-2033. The market is driven by rapid urbanization, busy lifestyles, corporate and HoReCa demand, rising health-conscious consumption, expanding e-commerce and retail channels, and innovation in flavors and functional ingredients, with growing preference for sugar-free, organic, and plant-based options fueling market expansion across workplaces, cafés, and households.

India Instant Beverages Pre-Mix Market Trends:

Rising Preference for Convenient and On-the-Go Beverages

India’s fast-paced urban lifestyle is driving demand for convenient, ready-to-consume beverage solutions. Instant beverage pre-mixes are gaining popularity due to their quick preparation, portability, and consistent taste. Working professionals, students, and urban households increasingly prefer pre-mixes for tea, coffee, and health drinks, requiring only hot water or milk. This trend aligns with India’s booming non-alcoholic beverages market, projected to grow from $38.03 billion in 2022 to $88.25 billion by 2027 at a CAGR of 18.3%. The rising adoption of vending machines in offices, retail outlets, and transit hubs further supports this shift. Manufacturers are innovating with single-serve sachets and travel-friendly formats to cater to evolving consumer preferences, reinforcing the convenience-driven expansion of the instant beverage segment.

Expansion of Health-Focused and Functional Pre-Mixes

Consumers in India are becoming more health-conscious, prompting a growing inclination towards functional beverages with nutritional benefits. The market is witnessing a surge in demand for instant pre-mixes fortified with herbal extracts, immunity boosters, vitamins, and natural ingredients like tulsi, ashwagandha, and ginger. Brands are developing wellness-oriented blends such as green tea, masala kadha, and protein-based drinks to cater to this health-centric segment. The COVID-19 pandemic accelerated the awareness around preventive healthcare, further boosting interest in such formulations. This trend is pushing manufacturers to reformulate traditional mixes with healthier ingredients and low-sugar variants. The alignment of instant beverage pre-mixes with Ayurvedic wellness and functional nutrition is redefining product portfolios across both domestic and global players.

Diversification through Regional Flavors and Premiumization

To appeal to India’s culturally diverse palate, brands are increasingly offering regionally inspired flavors in instant pre-mixes. Variants like filter coffee, Kashmiri kahwa, Gujarati masala chai, and Rajasthani spiced milk blends are being introduced to resonate with local tastes. This regional customization is helping brands differentiate in a competitive market while fostering stronger emotional connections with consumers. Simultaneously, there’s a rising demand for premium offerings that emphasize quality sourcing, artisanal blends, and international café-style beverages. Premium instant pre-mixes featuring specialty coffees, organic teas, or ethically sourced ingredients are targeting affluent urban consumers. This dual trend of flavor diversification and premiumization is broadening product appeal and enhancing consumer willingness to spend on indulgent, yet convenient, beverage experiences.

India Instant Beverages Pre-Mix Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, sales channel and end user.

Product Type Insights:

• Instant Coffee
• Instant Tea
• Instant Energy Drinks
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes instant coffee, instant tea, instant energy drinks and others.

Sales Channel Insights:

• Supermarkets/Hypermarkets
• Departmental Stores
• Convenience Stores
• Online
• Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes supermarkets/hypermarkets, departmental stores, convenience stores, online, and others.

End User Insights:

• Residential
• Commercial 

The report has provided a detailed breakup and analysis of the market based on the end user. This includes residential, and commercial.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North, South, East, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Instant Beverages Pre-Mix Market News:

• In March 2025, D’aromas introduced its Instant Thandai Premix Powder ahead of Holi, offering a convenient way to enjoy the traditional festive drink. Infused with aromatic spices, saffron, and rich nuts, the premix captures the authentic taste of Thandai, making it ideal for celebrations. This launch reflects D’aromas’ commitment to blending tradition with convenience, bringing festive flavors to households across India in an easy-to-prepare format for joyous Holi festivities.
• In August 2024, Swadgram unveiled eight international food and beverage brands at Anuga Select India 2024 in Mumbai, showcasing its commitment to bringing premium global products to Indian consumers. The newly introduced brands—Dutchmill, Vifon, Luwak, Lasegar, Mutale, Super Corn, Golden Ginger, and Kobe—span categories like dairy, noodles, coffee, and functional drinks. The launch, attended by dignitaries from Indonesia, Thailand, and Vietnam, highlights Swadgram’s efforts to expand choices for India's evolving consumer base.

India Instant Beverages Pre-Mix Market Report Coverage:

Key Questions Answered in This Report:

• How has the India instant beverages pre-mix market performed so far and how will it perform in the coming years?
• What is the breakup of the India instant beverages pre-mix market on the basis of product type?
• What is the breakup of the India instant beverages pre-mix market on the basis of sales channel?
• What is the breakup of the India instant beverages pre-mix market on the basis of end user?
• What is the breakup of the India instant beverages pre-mix market on the basis of region?
• What are the various stages in the value chain of the India instant beverages pre-mix market? 
• What are the key driving factors and challenges in the India instant beverages pre-mix market?
• What is the structure of the India instant beverages pre-mix market and who are the key players?
• What is the degree of competition in the India instant beverages pre-mix market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India instant beverages pre-mix market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India instant beverages pre-mix market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India instant beverages pre-mix industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.