India Home Fragrances Market Size, Share & Trends 2033

India Home Fragrances Market Size, Share, Trends and Forecast by Product, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30847

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India Home Fragrances Market Overview:

The India home fragrances market size reached USD 261.49 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 378.02 Million by 2033, exhibiting a growth rate (CAGR) of 4.18% during 2025-2033. The India home fragrances market share is expanding, driven by the rising social media trends, encouraging people to wager on premium and designer home fragrances, along with the increasing expansion of e-commerce sites that provide convenience, improved prices, and access to unique offers.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 261.49 Million
Market Forecast in 2033	USD 378.02 Million
Market Growth Rate 2025-2033	4.18%

India Home Fragrances Market Trends:

Growing home décor trends

The rising home décor trends are offering a favorable India home fragrances market outlook. Home fragrances are an essential part of interior styling, as people want their living spaces to look good and smell inviting. With the increasing urban population in India, more people are moving into apartments and smaller homes where creating a cozy and pleasant atmosphere becomes more important. According to the datareportal, at the beginning of 2024, 36.6% of India's population resided in urban areas. Scented candles, reed diffusers, and essential oils highlight a style statement that complements furniture, lighting, and color themes. Many homeowners and renters see fragrances as a finishing touch to their décor. Interior designers also recommend specific scents to enhance the mood of a space, whether it is a calming lavender scent for bedrooms or a fresh citrus fragrance for living areas. Social media and lifestyle influencers further boost this trend by showcasing aesthetically pleasing home setups with elegant fragrance items. As home décor continues to evolve, more people are willing to spend on premium and designer home fragrances, making them a key part of modern living spaces.

Expansion of e-commerce sites

The expansion of e-commerce portals is fueling the India home fragrances market growth. These platforms help to increase the accessibility and popularity of home fragrance goods. From the comfort of homes, people can browse various scented candles, diffusers, and air fresheners with a few clicks. E-commerce sites offer convenience, lower prices, and access to exclusive offers, encouraging more individuals to try different perfumes. E-commerce portals allow firms to reach a wider audience, supporting huge corporations and small independent sellers in growing their businesses. In-depth product descriptions, user reviews, and recommendations aid shoppers in selecting perfumes that match their preferences. Subscription models and targeted recommendations enhance revenues by keeping users interested. Additionally, environmentally aware shoppers can discover a broader range of natural and sustainable scent choices online than in physical stores. The convenience of home delivery, regular discounts, and the opportunity to compare items simultaneously make e-commerce a significant driver in the industry. With an increasing number of individuals turning to e-commerce portals for shopping, the need for home fragrances is on the rise, rendering the sector more vibrant and competitive. According to the Indian Brand Equity Foundation (IBEF), the Indian e-commerce industry is set to broaden from USD 123 Billion in 2024 to USD 292.3 Billion in 2028.

India Home Fragrances Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product and distribution channel.

Product Insights:

Scented Candles
Sprays
Essential Oils
Incense Sticks
Others

The report has provided a detailed breakup and analysis of the market based on the products. This includes scented candles, sprays, essential oils, incense sticks, and others.

Distribution Channel Insights:

Supermarkets and Hypermarkets
Specialty Stores
Convenience Stores
Online
Others

A detailed breakup and analysis of the market based on the distribution channels have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online, and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Home Fragrances Market News:

In February 2025, Cycle Pure Agarbathi, the top agarbathi brand in India recognized for its home fragrance offerings, unveiled a special deal with Flipkart Minutes to commemorate the significant festival of Maha Shivratri. As part of this exclusive initiative, Flipkart shoppers could buy the Godhuli Agarbathi for only INR 1 for each Flipkart Minutes purchase exceeding INR 199. It intended to introduce a fragrant element to traditional ceremonies in homes. The product, recognized for its calming scent, aimed to enhance the spiritual atmosphere during prayers and ceremonies.
In August 2023, Dabur India, headquartered in Ghaziabad, revealed the broadening of its Odonil range with the introduction of 'Odonil Gel Pocket,' an innovative gel air freshener that offered exceptional and enduring scent. It was available in three fragrances, including citrus bloom, wild forest, and floral valley. It was designed to attract fragrance enthusiasts and help to maintain a fresh atmosphere in homes.

India Home Fragrances Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Distribution Channel Region
Products Covered	Scented Candles, Sprays, Essential Oils, Incense Sticks, Others
Distribution Channels Covered	Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India home fragrances market performed so far and how will it perform in the coming years?
What is the breakup of the India home fragrances market on the basis of product?
What is the breakup of the India home fragrances market on the basis of distribution channel?
What are the various stages in the value chain of the India home fragrances market?
What are the key driving factors and challenges in the India home fragrances market?
What is the structure of the India home fragrances market and who are the key players?
What is the degree of competition in the India home fragrances market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India home fragrances market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India home fragrances market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India home fragrances industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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