Indian Home Decor Market

Market Overview:

The India home decor market size reached USD 25.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 40.8 Billion by 2033, exhibiting a growth rate (CAGR) of 5.4% during 2025-2033. The increasing preference for customization, the rising influences of festivals and celebrations, the increase in do-it-yourself (DIY) culture, the growth of e-commerce, and the growing influence of social media platforms represent some of the key factors driving the market.

Home decor refers to the art and practice of enhancing the aesthetics and functionality of living spaces through interior design and ornamentation. It encompasses a wide range of elements, including furniture, lighting, textiles, wall art, accessories, and decorative items. The concept of home decor is deeply rooted in personal style, reflecting the individual tastes and preferences of homeowners. Effective home decor creates a harmonious and inviting atmosphere, transforming a house into a comfortable and visually appealing home. It involves a careful selection of colors, patterns, and textures to establish a cohesive theme throughout the space. From modern and minimalist to traditional and eclectic, home decor styles vary widely, accommodating diverse design sensibilities. Key elements of home decor include furniture, which serves both functional and decorative purposes, providing comfort and defining the room's style. Lighting plays a crucial role in setting the ambiance, from soft and warm tones to bright and energizing illumination. Textiles like curtains, rugs, and throw pillows add texture and warmth to interiors, while wall art and decorative pieces contribute to a personalized and captivating environment.

India Home Decor Market Trends:

The rising influence of social media platforms, such as Instagram and Pinterest, represents one of the key factors driving the growth of the market across India. People are increasingly inspired by online content and seek to replicate trendy designs in their own homes. India's rapid urbanization is leading to an increasing number of people living in apartments and smaller homes. This trend is driving the demand for space-saving and multifunctional furniture and decor items, such as wall-mounted shelves and compact furniture designs. As disposable incomes rise among the middle-class population, consumers are willing to invest more in improving their living spaces, which is leading to a rise in the demand for high-quality and aesthetically pleasing home decor products. With exposure to global trends through media and the internet, Indian consumers are becoming more design-conscious and seeking contemporary, modern, and fashionable home decor products. The rising e-commerce platforms are making home decor products easily accessible to a wider audience across the country. Online shopping offers convenience, variety, and competitive pricing, which is contributing to the growth of the market. The do-it-yourself (DIY) culture is gaining popularity in India, which is encouraging consumers to engage in home decor projects and experiment with personalized and creative decor ideas. The boom in the real estate sector is leading to a rise in home ownership and property investments. This is stimulating demand for home decor products to furnish and decorate new homes, which is creating a positive outlook for the market across the country.

India Home Decor Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India home decor market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

• Home Furniture
• Home Textiles
• Flooring
• Wall Decor
• Lighting
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes home furniture, home textiles, flooring, wall decor, lighting, and others.

Distribution Channel Insights:

• Home Decor Stores
• Supermarkets and Hypermarkets
• Online Store
• Gift Shops
• Others
   

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes home decor stores, supermarkets and hypermarkets, online store, gift shops and others.

Regional Insights:

• South India
• North India
• West & Central India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include South India, North India, West & Central India, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the India home decor market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Home Décor Market Report Coverage:

Key Questions Answered in This Report:

• How has the India home decor market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India home decor market?
• What is the breakup of the India home decor market on the basis of product type?
• What is the breakup of the India home decor market on the basis of distribution channel?
• What are the various stages in the value chain of the India home decor market?
• What are the key driving factors and challenges in the India home decor market?
• What is the structure of the India home decor market and who are the key players?
• What is the degree of competition in the India home decor market?

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India home decor market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India home decor market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India home decor industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.