The India hair dryer market size reached USD 375.06 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 698.50 Million by 2033, exhibiting a growth rate (CAGR) of 6.60% during 2025-2033. The market is witnessing significant growth, driven by an escalating demand for professional-grade hair dryers with advanced technologies and growth of compact and travel-friendly hair dryers.
Report Attribute
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Key Statistics
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Base Year
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2024
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Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 375.06 Million |
Market Forecast in 2033 | USD 698.50 Million |
Market Growth Rate (2025-2033) | 6.60% |
Rising Demand for Professional-Grade Hair Dryers with Advanced Technologies
Professional devices with advanced technologies are being sought after in India within the hair dryer market. Consumers give preference to high-efficiency hair dryers with features such as ionic technology, tourmaline ceramic coating, and heat protection. These features help reduce frizz, lock in moisture, and shield the hair from heat damage, thereby catering to a growing consumer awareness about hair health. Furthermore, brands are also focusing on temperature and speed control, cool-shot buttons, and ergonomics for better usability. This trend has been buoyed by the growing salon sector and the influence of social media on beauty and personal care regimes. Professional hairstylists and salon chains prefer high-end dryers that provide great drying time and durability, which has increased the demand for premium models. Increased home grooming, underpinned by digital tutorials and celebrity advertising, sees the consumer gravitating toward technologically advanced hair dryers. For instance, in January 2024, Philips India announced the launch of the Hair Straightener with NourishCare Technology, featuring serum strips infused with Vitamin E and Argan oil, preventing heat damage while locking in moisture for healthier, nourished hair. International brands, along with domestic manufacturers, are launching innovative products to cater to this demand, contributing to market expansion. With increasing disposable incomes and a shift toward premium personal care appliances, the professional hair dryer segment is expected to experience steady growth in India.
Growth of Compact and Travel-Friendly Hair Dryers
The demand for compact and travel-friendly hair dryers is growing in India due to increasing consumer mobility and evolving lifestyle preferences. The expansion of domestic and international travel, along with the rise of business professionals and frequent travelers, has created a market for lightweight and foldable hair dryers that offer convenience without compromising performance. For instance, in August 2024, Dreame Technology announced the launch of personal grooming products in India, including three high-speed hair dryers (Pocket, Glory, Gleam), the AirStyle 5-in-1 Hair Care and Styling System, and an IPL Hair Removal Device. Consumers seek compact models with dual voltage compatibility, fast-drying technology, and protective heat settings, making them suitable for both everyday use and travel. Market players are responding to this trend by launching portable hair dryers with efficient motor technology and space-saving designs. Leading brands are incorporating noise-reduction features, energy-efficient operation, and quick-drying capabilities to enhance product appeal. Additionally, e-commerce platforms are playing a significant role in boosting the sales of travel-friendly hair dryers by offering exclusive online discounts, detailed product comparisons, and customer reviews. The growing preference for compact grooming appliances is also fueled by urbanization and changing work environments, where professionals seek easy-to-carry personal care solutions. With rising disposable incomes and increasing awareness of hair care routines, the demand for travel-friendly hair dryers is projected to grow significantly, influencing product innovations in the Indian market.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on type, application, and distribution channel.
Type Insights:
The report has provided a detailed breakup and analysis of the market based on the type. This includes corded and cordless.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes individual and professional.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Types Covered | Corded, Cordless |
Applications Covered | Individual, Professional |
Distribution Channels Covered | Online, Offline |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: