India Gut Health Supplements Market

India Gut Health Supplements Market Overview:

The India gut health supplements market size reached USD 507.05 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,458.16 Million by 2033, exhibiting a growth rate (CAGR) of 11.53% during 2025-2033. The market is witnessing significant growth, driven by the rising consumer awareness and the demand for probiotic-based gut health supplements and growth of prebiotic and symbiotic formulations for holistic gut health support.

India Gut Health Supplements Market Trends:

Rising Consumer Awareness and Demand for Probiotic-Based Gut Health Supplements

With growing awareness about digestive health and the role of probiotics in maintaining gut microbiota balance, the India gut health supplements market is witnessing a great surge. Since GI disorders like irritable bowel syndrome (IBS), constipation, and acid reflux are fast becoming common occurrences, Indian consumers are tipped toward the direction of dietary supplements geared toward the maintenance of digestive health. For instance, in 2024, as per industry reports, in India, 9% of adults have Type 2 diabetes, 25% suffer from cardiovascular diseases, and 10% experience digestive disorders like irritable bowel syndrome, acid reflux, and GERD. Probiotic-based supplements, including lactobacillus and bifidobacterium strains, are gaining widespread acceptance for their ability to enhance gut flora, improve nutrient absorption, and strengthen immunity. The Indian government's initiatives to promote preventive healthcare, coupled with growing scientific research highlighting the gut-brain connection, have further accelerated demand. Functional foods and beverages fortified with probiotics, such as yogurt, kefir, and kombucha, are also contributing to this trend. Additionally, e-commerce platforms are playing a crucial role in driving market penetration by offering a wide range of probiotic supplements and educating consumers about their benefits. International and domestic brands are expanding their portfolios with customized formulations catering to Indian dietary habits, such as plant-based and dairy-free probiotic supplements. As disposable incomes rise and consumers prioritize long-term health benefits, the demand for probiotic-based gut health supplements is expected to expand significantly in the coming years

Growth of Prebiotic and Synbiotic Formulations for Holistic Gut Health Support

The India gut health supplements market is witnessing a shift toward prebiotic and synbiotic formulations, reflecting a broader consumer preference for comprehensive digestive health solutions. For instance, in October 2024, Lifechart announced securing a $250K funding from Prajay Advisors LLP, Agility Ventures, Expert Dojo, and angel investors, with Cignas advising the deal, to expand its gut wellness solutions in India. Unlike probiotics, which introduce beneficial bacteria into the gut, prebiotics serve as dietary fibers that nourish existing gut microbiota, enhancing their efficacy. Synbiotic supplements, which combine probiotics with prebiotics, are emerging as a preferred choice for consumers seeking an all-in-one solution to support gut health. As scientific understanding of the gut microbiome deepens, formulators are developing innovative products incorporating diverse fiber sources such as inulin, fructooligosaccharides (FOS), and galactooligosaccharides (GOS). These ingredients not only improve digestion but also support metabolic health, reduce inflammation, and enhance immune function. Functional gummies, effervescent tablets, and powder formulations are gaining popularity, particularly among younger consumers and urban professionals seeking convenient, on-the-go solutions. Market players are leveraging advanced fermentation techniques and plant-based ingredients to cater to the growing vegan and lactose-intolerant population in India. The increasing presence of clinically validated prebiotic formulations, along with rising investment in research and development, is positioning prebiotic and synbiotic supplements as a dominant category in India’s gut health market

India Gut Health Supplements Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region level for 2025-2033. Our report has categorized the market based on product type, form, and sales channel.

Product Type Insights:

• Prebiotics
• Probiotics
• Enzymes
• Polyphenols
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes prebiotics, probiotics, enzymes, polyphenols, and others.

Form Insights:

• Tablet
• Capsules
• Liquid
• Powder Premixes
• Gummies/Chewable
• Lozenges
• Liquid and Gels

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes tablet, capsules, liquid, powder premixes, gummies/chewable, lozenges, and liquid and gels.

Sales Channel Insights:

• Institution Sales
• Over the Counter Supplements
  • Drug Stores and Pharmacies
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Health and Wellness Stores
  • Specialty Stores
  • Departmental Stores
• Online
  • Company Websites
  • 3rd Party/Mass Merchandiser

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes institutional sales, over-the-counter supplements (drug stores and pharmacies, hypermarkets/supermarkets, convenience stores, health and wellness stores, specialty stores, and departmental stores), and online (company websites and 3rd party/mass merchandiser).

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Gut Health Supplements Market News:

• In November 2024, Sova Health announced the launch of Sova X, Asia’s first personalized probiotic solution, in New Delhi, offering customized gut health support based on an individual’s unique microbiome.
• In September 2024, Bene Esse-Health and Wellness, a brand foundered by American doctors Dr. Chandril Chugh and Dr. Nivedita Pandey, presents a portfolio of four plant-based supplements for digestive health. For the purpose of addressing issues such as gas, bloating, liver health, IBS, and constipation, these products incorporate natural ingredients backed by scientific research and clinical studies to ensure effective relief.

India Gut Health Supplements Market Report Coverage:

Key Questions Answered in This Report:

• How has the India gut health supplements market performed so far and how will it perform in the coming years?
• What is the breakup of the India gut health supplements market on the basis of product type?
• What is the breakup of the India gut health supplements market on the basis of form?
• What is the breakup of the India gut health supplements market on the basis of sales channel?
• What is the breakup of the India gut health supplements market on the basis of region?
• What are the various stages in the value chain of the India gut health supplements market? 
• What are the key driving factors and challenges in the India gut health supplements?
• What is the structure of the India gut health supplements market and who are the key players?
• What is the degree of competition in the India gut health supplements market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India gut health supplements market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India gut health supplements market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India gut health supplements industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.