India Food Truck Services Market

India Food Truck Services Market Overview:

The India food truck services market size reached USD 178.88 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 316.04 Million by ​2033​, exhibiting a growth rate (CAGR) of 6.53% during 2025-2033. The market is driven by increasing consumer demand for diverse, affordable, and convenient dining options. Rising urbanization, exposure to global cuisines, and the popularity of experiential eating fuel growth. Additionally, health-conscious trends, sustainability practices, and the flexibility of food trucks to adapt to changing preferences further propel the India food truck services market share.

India Food Truck Services Market Trends:

Rising Popularity of Gourmet and Fusion Cuisine

The rise in demand for gourmet and fusion cuisine is majorly driving the India food truck services market growth. Consumers, especially millennials and Gen Z, are increasingly drawn to unique and innovative food offerings that blend traditional Indian flavors with global culinary trends. For instance, the rise of Korean culture, due to K-pop and K-dramas flooding the international market, has contributed significantly to the growth of Korean cuisine in India, with a staggering 162% rise in the consumption of Korean noodles in 2023. The popularity of fusión foods, including kimchi dosas and bulgogi tacos, is encouraging food truck services to serve K-food while blending the dish's invigorating flavors with Indian spices. There is a growing demand for Korean-inspired dishes, including creative offerings from food trucks that mirror India's changing culinary landscape. Food trucks are capitalizing on this trend by offering dishes such as Mexican tacos with Indian spices, sushi rolls with desi fillings, and gourmet burgers infused with regional ingredients. This shift is driven by the growing exposure to international cuisines through social media and travel, as well as the desire for experiential dining. Food trucks, with their flexibility and lower overhead costs compared to brick-and-mortar restaurants, are well-positioned to experiment with diverse menus and cater to changing consumer preferences. This trend is further amplified by the affordability and convenience of food trucks, making gourmet and fusion foods accessible to a wider audience.

Increasing Focus on Health-Conscious and Sustainable Options

The growing emphasis on health-conscious and sustainable food options is creating a positive India food truck services market outlook. With rising awareness about health and wellness, consumers are seeking healthier alternatives, such as organic, gluten-free, and plant-based meals. Food trucks are adapting to this demand by incorporating fresh, locally sourced ingredients and offering customizable menus to cater to dietary preferences including veganism and keto. According to a research report by IMARC Group, the India vegan food market size was valued at USD 1,468.3 Million in 2024. The market is expected to reach USD 3,822.3 Million by 2033, with a growing CAGR of 10% from 2025 to 2033. Additionally, sustainability is becoming a key focus, with many food trucks adopting eco-friendly practices such as biodegradable packaging, waste reduction, and energy-efficient operations. This trend aligns with the broader global movement toward environmental responsibility and resonates strongly with urban, health-conscious consumers. As a result, food trucks that prioritize health and sustainability are gaining a competitive edge in the market, attracting a loyal customer base and driving long-term growth.

India Food Truck Services Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on offerings and cuisine.

Offerings Insights:

• Food
• Beverages
• Others

The report has provided a detailed breakup and analysis of the market based on the offerings. This includes food, beverages, and others.

Cuisine Insights:

• Indian
• Chinese
• Others

A detailed breakup and analysis of the market based on the cuisine have also been provided in the report. This includes Indian, Chinese, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Food Truck Services Market News:

• March 12, 2025: Schickwheel, based in Delhi announced changing the food truck business in India with its revolutionary mobile kitchen solutions. They offer customizable food trucks with an emphasis on safety, quality, and practicality, and have expanded its reach to include 23 states and four Union Territories. Following a successful feature on Shark Tank India, Schickwheel is reinventing the food truck scene, promoting it as a scalable and lower-risk alternative to traditional brick-and-mortar restaurants.
• February 24, 2025: HungryWheels introduced India's first ever purpose-built, RTO-registered Food PODs to revolutionize the food truck industry. These state-of-the-art, customer-centric mobile kitchens are designed to maximize service efficiency and are already in use by market leaders Taj, and ITC hotels, among others. With complete compliance and nationwide insurance coverage, HungryWheels is setting up new standards for food truck services across the country.
• December 24, 2024: Lay’s launched its Zestful Twist on Classic Flavours through signature Dishes by launching its first-of-its-kind experiential "WaysToLay’s" Food Truck in Delhi. The truck will stop at popular destinations in Delhi and Gurgaon, including North Campus and Satya Niketan, to serve exclusive offerings, including Lay’s Chaat and Lay’s Loaded Chips. This exciting food truck initiative aims to delight gastronomes and change the way individuals enjoy Lay's chips across India.

India Food Truck Services Market Report Coverage:

Key Questions Answered in This Report:

• How has the India food truck services market performed so far and how will it perform in the coming years?
• What is the breakup of the India food truck services market on the basis of offerings?
• What is the breakup of the India food truck services market on the basis of cuisine?
• What is the breakup of the India food truck services market on the basis of region?
• What are the various stages in the value chain of the India food truck services market? 
• What are the key driving factors and challenges in the India food truck services market?
• What is the structure of the India food truck services market and who are the key players?
• What is the degree of competition in the India food truck services market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India food truck services market from 2019-2033​.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India food truck services market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India food truck services industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.