India Exfoliators & Scrub Market Size, Share, Trends, and Forecast by Product Type, Gender, Form, Sales Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A31528

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India Exfoliators & Scrub Market Size and Share:

The India exfoliators & scrub market size reached USD 156.89 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 303.65 Million by 2033, exhibiting a growth rate (CAGR) of 7.61% during 2025-2033. The market is driven by rising beauty consciousness, increasing disposable income, growing demand for skincare products, and expanding urbanization. The influence of social media, natural ingredient trends, and the availability of affordable and premium product ranges further support the India exfoliators & scrub market growth.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 156.89 Million
Market Forecast in 2033	USD 303.65 Million
Market Growth Rate 2025-2033	7.61%

India Exfoliators & Scrub Market Trends:

Rising Beauty and Skincare Awareness

With growing exposure to global beauty standards and wellness trends, Indian consumers are becoming increasingly conscious of skincare routines. Exfoliation is now recognized as an essential step for maintaining clear, healthy skin. Consumers across urban and semi-urban areas are adopting exfoliators and scrubs to address concerns like dullness, acne, and uneven texture. Beauty influencers, online tutorials, and dermatological endorsements have amplified awareness about the benefits of regular exfoliation. This growing emphasis on personal grooming and self-care is pushing demand for a wide range of exfoliating products, including facial scrubs, body scrubs, and mild daily exfoliators, creating a positive India exfoliators & scrub market outlook. For instance, in March 2024, HYPHEN, established by PEP Technologies and the famed entrepreneur Kriti Sanon, announced the launch of the resurfacing 10% AHA BHA PHA Exfoliator. The exfoliator is an innovative product that aligns with the brand’s goal of connecting the strength of nature and the effectiveness of science. Enriched with pineapple extract, chamomile, and an AHA+BHA+PHA complex, this exfoliator thoroughly cleanses clogged pores and gently sloughs off dead skin cells, resulting in instantly smooth, renewed, and radiant skin after just one use.

India Exfoliators & Scrub Market Size

Shift Toward Natural and Herbal Ingredients

Indian consumers are increasingly favoring exfoliators and scrubs made with natural, herbal, and Ayurvedic ingredients. Products featuring ingredients like walnut shells, coffee, turmeric, neem, and fruit enzymes are in high demand due to their perceived safety and efficacy. The preference for clean, chemical-free beauty solutions stems from rising health awareness and concerns about synthetic additives. This shift is also driven by traditional skincare knowledge and trust in heritage brands, further fueling the India exfoliators & scrub market share. As a result, both established companies and new entrants are launching herbal and organic exfoliating products, catering to eco-conscious and skin-sensitive consumers and significantly boosting market growth in this segment. For instance, in November 2023, Boddess Beauty unveiled its private label, The Honest Tree- a clean and vegan bath and body brand made in India, featuring a wide variety of products for an unmatched shower experience. Grounded in nature, The Honest Tree's selection of bath and body products is natural, responsibly sourced, and crafted with an environmentally conscious approach, devoid of sulphates and parabens.

India Exfoliators & Scrub Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, gender, form, and sales channel.

Product Type Insights:

Exfoliators
- Alpha Hydroxy Acid
- Beta Hydroxy Acid
Scrubs
- Sugar Scrub
- Salt Scrub
- Herbal Scrub
- Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes exfoliators, (alpha hydroxy acid and beta hydroxy acid) and scrubs (sugar scrub, salt scrub, herbal scrub, and others)

Gender Insights:

Male
Female
Unisex

A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes male, female, and unisex.

Form Insights:

Creme Based
Gel Based
Powder Based

A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes creme based, gel based, and powder based.

Sales Channel Insights:

Pharmacies
Departmental Stores
Supermarket/Hypermarket
Online
Others

A detailed breakup and analysis of the market based on the sales channel have also been provided in the report. This includes pharmacies, departmental stores, supermarket/hypermarket, online, and others.

Regional Insights:

North India
South India
East India
West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Exfoliators & Scrub Market News:

In July 2024, mCaffeine announced its partnership with eCommerce enabler GoKwik to increase the caffeinated skincare brand's online sales. Cleansers, face wash, serums, body wash, face masks, body lotion, body scrubs, shampoo, hair serums, hair oil, eye patches, and under-eye creams are just a few of the skincare and haircare items that mCaffeine sells.
In August 2024, Tira, the beauty retailer of Reliance Retail, introduced the high-end Korean skincare brand Mixsoon in India. It is currently accessible in both online and offline formats. Its most viral and, consequently, top-selling item has been the Mixsoon Bean Essence, which functions as both an exfoliator and a moisturizer.

India Exfoliators & Scrub Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Gender Form Sales Channel Region
Product Types Covered	Exfoliators: Alpha Hydroxy Acid, Beta Hydroxy Acid Scrubs: Sugar Scrub, Salt Scrub, Herbal Scrub, Others
Gender Covered	Male, Female, Unisex
Forms Covered	Creme Based, Gel Based, Powder Based
Sales Channels Covered	Pharmacies, Departmental Stores, Supermarket/Hypermarket, Online, Others
Regions Covered	North India, South India, East India, West India
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the India exfoliators & scrub market performed so far and how will it perform in the coming years?
What is the breakup of the India exfoliators & scrub market on the basis of product type?
What is the breakup of the India exfoliators & scrub market on the basis of gender?
What is the breakup of the India exfoliators & scrub market on the basis of form?
What is the breakup of the India exfoliators & scrub market on the basis of sales channel?
What is the breakup of the India exfoliators & scrub market on the basis of region?
What are the various stages in the value chain of the India exfoliators & scrub market?
What are the key driving factors and challenges in the India exfoliators & scrub market?
What is the structure of the India exfoliators & scrub market and who are the key players?
What is the degree of competition in the India exfoliators & scrub market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India exfoliators & scrub market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the India exfoliators & scrub market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India exfoliators & scrub industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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India Exfoliators & Scrub Market