India Event Management Software Market Report

India Event Management Software Market Overview:

The India event management software market size reached USD 319.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,494.50 Million by 2033, exhibiting a growth rate (CAGR) of 16.70% during 2025-2033. The rising adoption of virtual and hybrid events, increasing demand for automation in event planning, growing smartphone and internet penetration, rapid digitalization, expanding corporate sector, and higher investments in marketing technologies are some of the major factors augmenting the India event management software market share.

India Event Management Software Market Trends:

Shift Toward Hybrid Event Formats

The event industry in India is experiencing a strong shift toward hybrid event formats driven by post-pandemic digital behavior and the demand for flexible participation models. An industry report indicates that event planners are expanding their operations across multiple formats, with a projected 70 percent rise in virtual events and a 65 percent increase in hybrid events. Hybrid events, combining physical gatherings with virtual components, are enabling broader audience reach while reducing logistical costs. Event management software providers are adapting by integrating live-streaming features, real-time attendee engagement tools, and multi-platform compatibility into their offerings. These platforms now offer functionality such as virtual booths, digital networking lounges, and customizable user interfaces to simulate in-person experiences, which is enhancing the India event management software market outlook. Additionally, event organizers in India, particularly in sectors like IT, education, and healthcare, are using these tools to host hybrid conferences, exhibitions, and product launches. Moreover, the growing availability of affordable mobile internet and smartphones further supports adoption, especially in tier 2 and tier 3 cities. In addition to this, the hybrid model also allows more robust data capture and analytics, helping organizers understand audience behavior across channels. Also, the demand for these capabilities is influencing both the product development roadmap of software vendors and buyer expectations in the market.

Rise of artificial intelligence (AI) Driven Personalization and Analytics

Artificial Intelligence (AI) is seeing widespread adoption across sectors in India, significantly influencing the India event management software market growth. As event organizers seek smarter tools for planning and engagement, AI-driven features are playing a key role by enabling advanced personalization and deeper data insights. According to an industry report, AI adoption in major Indian industries reached approximately 48% in 2024, with nearly 75% of organizations actively evaluating AI integration. This growing interest in intelligent automation is prompting event software providers to embed AI capabilities, such as real-time analytics, session recommendations, audience sentiment analysis, and personalized content delivery, thereby making platforms more effective and responsive to user behavior. These tools help organizers refine agendas based on participant behavior, optimize session timing, and send personalized notifications. In addition to this, AI-powered chatbots are being widely used for customer support, schedule queries, and venue navigation. In post-event analysis, machine learning (ML) models are used to predict attendee retention, assess content effectiveness, and identify key drivers of satisfaction. This trend is particularly gaining traction in the technology, education, and pharmaceutical sectors, where personalization can drive high-value business outcomes. Furthermore, AI capabilities are commonly built into event platforms as added features, driven by growing demand for more intelligent, data-informed planning and decision-making.

India Event Management Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on component type, deployment type, organization size, and end use sector.

Component Type Insights:

• Software
  • Venue Management Software
  • Ticketing Software
  • Event Registration Software
  • Event Marketing Software
  • Event Planning Software
  • Others
    • Content Management Software
    • Visitor Management Software
    • Analytics and Reporting Software
    • Resource Scheduling Software
    • Others 
• Service
  • Professional Services
    • Deployment and Integration
    • Construction
    • Support and Maintenance
  • Managed Services

The report has provided a detailed breakup and analysis of the market based on the component type. This includes software [venue management software, ticketing software, event registration software, even marketing software, event planning software, and others (content management software, visitor management software, analytics and reporting software, resource scheduling software, and others)] and service [professional services (deployment and integration, construction, support and maintenance) and managed services]

Deployment Type Insights:

• On-Premises
• Cloud

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud.

Organization Size Insights:

• Small and Medium Enterprises
• Large Enterprises

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium enterprises and large enterprises.

End Use Sector Insights:

• Corporate
• Government
• Third-Party Planner
• Education
• Mining
• Others

A detailed breakup and analysis of the market based on the end use sector have also been provided in the report. This includes corporate, government, third-party planner, education, mining, and others.

Regional Insights:

• North India
• South India
• East India
• West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Event Management Software Market News:

• On January 7, 2025, EventBazaar.com was launched in Ahmedabad as India's first comprehensive event management platform. Founded by Hirav Shah, who has over 15 years of experience in the industry, the platform aims to streamline the highly fragmented event management sector. EventBazaar.com connects customers with various service providers, including event managers, decorators, and caterers, covering over 135 business categories, thereby simplifying and enhancing the event planning experience.

India Event Management Software Market Report Coverage:

Key Questions Answered in This Report:

• How has the India event management software market performed so far and how will it perform in the coming years?
• What is the breakup of the India event management software market on the basis of component type?
• What is the breakup of the India event management software market on the basis of deployment type?
• What is the breakup of the India event management software market on the basis of organization size?
• What is the breakup of the India event management software market on the basis of end use sector?
• What is the breakup of the India event management software market on the basis of region?
• What are the various stages in the value chain of the India event management software market? 
• What are the key driving factors and challenges in the India event management software?
• What is the structure of the India event management software market and who are the key players?
• What is the degree of competition in the India event management software market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India event management software market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the India event management software market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India event management software industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.