India Electric Toothbrush Market

India Electric Toothbrush Market Size and Share:

The India electric toothbrush market size was valued at USD 76.8 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.5 Million by 2033, exhibiting a CAGR of 4.87% from 2025-2033. The Imarket share is propelled by heightened awareness about oral care, rising disposable income, rapid urbanization, and expanding use of innovative dental care technologies.

The India electric toothbrush market is gaining traction quite rapidly, driven by several key factors. Since consumers are increasingly learning about the importance of oral hygiene in the healthy living of an individual, advanced dental care solutions such as electric toothbrushes seem to be gaining widespread acceptance. The growing prevalence of dental problems, such as gum diseases and cavities, has further accentuated the need for effective oral care solutions. Higher disposable incomes along with urbanization and an emerging middle-class population have enabled even more consumers to seek premium hygiene, such as oral care, thus electric toothbrushes.

Furthermore, the availability of electric toothbrushes through both online and offline retail channels is increasing, with attractive discounts and promotional offers. This has brought these products to the reach of more individuals. Also, the rise in demand for green and environment-friendly oral care products has encouraged the development of rechargeable and recyclable models of electric toothbrushes, further creating a positive India electric toothbrush market outlook. All these factors, combined with the increased interest in preventive health care and pediatric and orthodontic recommendations, are together driving the electric toothbrush market in India. Other factors are growing global health influences and awareness along with the possibility of access and exposure to improved modern lifestyles facilitated through social media and e-commerce. According to the industry reports, the e-commerce market in India is expected to reach US 325 Billion in 2030. Increasing smartphone and internet penetration also means it has been easy for the consumers to obtain information regarding the advantages of using electric brushes, is escalating the India electric toothbrushes market demand.

India Electric Toothbrush Market Trends:

Increasing focus on pediatric dental health

The importance of pediatric dental health is growing rapidly, and this is the major factor behind the growth of the India electric toothbrush market. Parents have become increasingly conscious of the early dental care required in children to instill good oral hygiene habits from an early age. Pediatric dentists and healthcare providers generally recommend electric toothbrushes since they are the most effective at maintaining optimal oral hygiene for children, especially when children have trouble with manual brushing techniques. Most electric toothbrushes designed for children come with interactive applications, colorful designs, and music timers that can make brushing enjoyable and educational for children, further propelling the India electric toothbrush market growth.

Growing influence of professional dental recommendations

Dental professionals' advice is gradually influencing the electric toothbrush industry in India. Because of their improved ability to remove plaque and their efficacy in preventing dental issues including gingivitis and periodontal disorders, dentists and orthodontists usually recommend electric toothbrushes. Customers are more confident when electric toothbrushes are endorsed by respectable dental associations and experts, which encourages them to switch from manual brushes. Furthermore, because electric toothbrushes can improve oral hygiene and avoid expensive dental operations, dentists frequently talk about how cost-effective they are in the long run. The expanding network of dental clinics and oral care workshops throughout India, particularly in urban and semi-urban regions, has enhanced the influence of these suggestions, promoting a transition to the use of electric toothbrushes.

Rising adoption of subscription-based models

In India, the rise of subscription-based business models is completely changing how electric toothbrushes are promoted and used. Businesses are providing subscription services that include routine brush head replacements and doorstep delivery of supplemental oral care items like toothpaste and floss. In addition to guaranteeing convenience, this model promotes regular use, both of which are essential for preserving oral health. Because subscription plans are frequently adaptable, consumers can choose options according to their tastes and consumption habits. These programs are especially attractive to young professionals and busy individuals who seek convenience because of the low cost and simplicity of automated deliveries. Furthermore, the promotion of these services frequently incorporates instructional materials about good dental hygiene, which promotes brand loyalty and raises the possibility of long-term products.

India Electric Toothbrush Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India electric toothbrush market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on technology, bristle type, distribution channel, and end user.

Analysis by Technology:

• Rotational
• Vibrational

Rotational dominates the India electric toothbrush market share on account of their demonstrated effectiveness, cost-effectiveness, and broad consumer popularity. These toothbrushes utilize an oscillating-rotating movement to efficiently eliminate plaque and particles, providing better cleaning results than manual brushing. Numerous clinical studies support this technology, showing its effectiveness in diminishing gingivitis and boosting overall oral hygiene, thereby increasing consumer confidence. Rotational toothbrushes tend to be less expensive than sonic toothbrushes, which makes them available to a wider audience, especially in budget-conscious markets like India.

Analysis by Bristle Type:

• Soft Bristles
• Nanometer Bristles

Soft bristle holds the maximum number of shares as they are frequently endorsed by dental experts and are appropriate for various users. Gentle bristles are mild on the gums and enamel, lowering the chances of harm or discomfort, which makes them perfect for those with sensitive teeth, gum problems, or braces. In contrast to medium or hard bristles, soft bristles efficiently clean the teeth and gums without causing damage, helping to maintain the natural enamel and enhance oral health. They are especially favored for children and seniors, whose teeth and gums might be more sensitive.

Analysis by Distribution Channel:

• Offline
• Online

Offline represents the maximum number of shares on account of various significant benefits they provide to consumers. Brick-and-mortar retail locations, including supermarkets, hypermarkets, specialty shops, and drugstores, offer a concrete shopping experience, enabling consumers to see, touch, and evaluate products prior to buying. This practical engagement is especially vital for a product like an electric toothbrush, where aspects like size, design, and functionality significantly influence buying choices.

Analysis by End User:

• Adults
• Children

Adults dominate the market as they have more buying capacity, greater oral care awareness, and high susceptibility toward the problem of teeth. Adults have greater disposable income in comparison to children or adolescents, therefore, are placed at a better position to acquire high-end oral care products like electric toothbrushes. The incidence of conditions such as dental caries, gum diseases, and sensitivity also increases in the adult population; therefore, efforts to maintain oral hygiene are more intensified.

Regional Analysis:

• Maharashtra
• Tamil Nadu
• Uttar Pradesh
• Gujarat
• Karnataka
• West Bengal
• Rajasthan
• Andhra Pradesh
• Telangana
• Madhya Pradesh
• Delhi NCR
• Punjab
• Haryana
• Others

Maharashtra plays a crucial role in the Indian electric toothbrush market because of its developed healthcare system, elevated urbanization levels, and robust consumer knowledge. Cities such as Mumbai and Pune, recognized for their wealthy demographics and technology-oriented inhabitants, significantly impact the market. The consumers in the region can afford premium oral care products, such as electric toothbrushes, due to their high disposable income levels.

Tamil Nadu is becoming a notable market for electric toothbrushes in India, fueled by its focus on healthcare and increasing urban middle-class demographic. Cities such as Chennai and Coimbatore act as key centers for dental care services, with experts increasingly promoting electric toothbrushes for enhanced oral hygiene. The state's emphasis on education and awareness has led to an increased comprehension of the advantages of advanced oral care products.

Uttar Pradesh, the most populated state in India, signifies a burgeoning market for electric toothbrushes, fueled by rising consumer awareness and enhancing economic circumstances. Although urban areas such as Lucknow and Noida drive demand, the slow infiltration into semi-urban regions is broadening the reach of the market. As the middle-class population grows, there is a greater inclination to invest in superior healthcare and hygiene items. Government and private sector dental awareness initiatives play a crucial role in informing consumers about the advantages of electric toothbrushes, especially in minimizing prevalent dental issues such as plaque and cavities.

Competitive Landscape:

Major participants in the electric toothbrush market in India are employing a range of strategies to stimulate growth and enhance their market presence. Businesses are concentrating on product innovation, launching electric toothbrushes that include advanced features like various brushing modes, pressure detectors, and Bluetooth connectivity for customized oral care experiences. Numerous brands are providing affordable models to meet the needs of budget-conscious consumers, guaranteeing access for various income levels. Collaborations with dental experts and organizations to highlight the advantages of electric toothbrushes have significantly contributed to fostering consumer trust and awareness.

The report provides a comprehensive analysis of the competitive landscape in the India electric toothbrush market with detailed profiles of all major companies, including:

• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Koninklijke Philips N.V.
• Perfora
• Procter & Gamble Company

Latest News and Developments:

• 24 January 2024: Perfora introduced the first-ever oscillating toothbrush in India, offering a modern and efficient dental care solution. The oscillating toothbrush features a rotating head for thorough cleaning, stylish design variants, and convenient features like USB-C recharging and a 2-year warranty.
• January 2024: Dr. Dento, a rising oral care brand, has launched a new product range for the festive season, combining natural ingredients for professional-grade results while being gentle on teeth and gums. Developed through rigorous research, the products promote oral hygiene, emphasizing safety and efficacy, and embody the brand's commitment to holistic care.
• April 2022: Philips, leading player in health technology, has introduced new Philips Sonicare range of electric toothbrush series equipped with advanced sonic technology. It helps three to seven times better plaque removal in comparison to manual toothbrushes.
• March 2022: Colgate, a leading industry player in oral care solutions, launched sonic technology based 3 variants of ProClinical electric toothbrushes with advanced range that comes in a sleek and modern design. The Colgate ProClinical electric toothbrushes are lightweight and easy to use that clean plaque and odor causing bacteria.

India Electric Toothbrush Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India electric toothbrush market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India electric toothbrush market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India electric toothbrush industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.