1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India E-Commerce Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Home Appliances
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Apparel, Footwear and Accessories
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Books
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Cosmetics
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Groceries
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Others
6.6.1 Market Trends
6.6.2 Market Forecast
7 Market Breakup by Transaction
7.1 Business to Business (B2B)
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Business to Consumer (B2C)
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Consumer to Consumer (C2C)
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by Payment Mode
8.1 Cash Payment
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bank Transfer
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Card Payment
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Digital Wallet
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Breakup by State
9.1.3 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Breakup by State
9.4.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
List of Figures
Figure 1: India: E-Commerce Market: Major Drivers and Challenges
Figure 2: India: E-Commerce Market: Sales Value (in Billion USD), 2019-2024
Figure 3: India: E-Commerce Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: India: E-Commerce Market: Breakup by Type (in %), 2024
Figure 5: India: E-Commerce Market: Breakup by Transaction (in %), 2024
Figure 6: India: E-Commerce Market: Breakup by Payment Mode (in %), 2024
Figure 7: India: E-Commerce Market: Breakup by Region (in %), 2024
Figure 8: India: E-Commerce (Home Appliances) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: India: E-Commerce (Home Appliances) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: India: E-Commerce (Apparel, Footwear and Accessories) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: India: E-Commerce (Apparel, Footwear and Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: India: E-Commerce (Books) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: India: E-Commerce (Books) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: India: E-Commerce (Cosmetics) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: India: E-Commerce (Cosmetics) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: India: E-Commerce (Groceries) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: India: E-Commerce (Groceries) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: India: E-Commerce (Others) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: India: E-Commerce (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: India: E-Commerce (Business to Business) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: India: E-Commerce (Business to Business) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: India: E-Commerce (Business to Consumer) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: India: E-Commerce (Business to Consumer) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: India: E-Commerce (Consumer to Consumer) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: India: E-Commerce (Consumer to Consumer) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: India: E-Commerce (Other Transactions) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: India: E-Commerce (Other Transactions) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: India: E-Commerce (Cash Payment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: India: E-Commerce (Cash Payment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: India: E-Commerce (Bank Transfer) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: India: E-Commerce (Bank Transfer) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: India: E-Commerce (Card Payment) Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: India: E-Commerce (Card Payment) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: India: E-Commerce (Digital Wallet) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: India: E-Commerce (Digital Wallet) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: India: E-Commerce (Other Payment Modes) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: India: E-Commerce (Other Payment Modes) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: North India: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: North India: E-Commerce Market: Breakup by State (in %), 2024
Figure 40: North India: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: West and Central India: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: West and Central India: E-Commerce Market: Breakup by State (in %), 2024
Figure 43: West and Central India: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: South India: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: South India: E-Commerce Market: Breakup by State (in %), 2024
Figure 46: South India: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 47: East India: E-Commerce Market: Sales Value (in Million USD), 2019 & 2024
Figure 48: East India: E-Commerce Market: Breakup by State (in %), 2024
Figure 49: East India: E-Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: India: E-Commerce Industry: SWOT Analysis
Figure 51: India: E-Commerce Industry: Value Chain Analysis
Figure 52: India: E-Commerce Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: E-Commerce Market: Key Industry Highlights, 2024 and 2033
Table 2: India: E-Commerce Market Forecast: Breakup by Type (in Million USD), 2025-2033
Table 3: India: E-Commerce Market Forecast: Breakup by Transaction (in Million USD), 2025-2033
Table 4: India: E-Commerce Market Forecast: Breakup by Payment Mode (in Million USD), 2025-2033
Table 5: India: E-Commerce Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: India: E-Commerce Market: Competitive Structure
Table 7: India: E-Commerce Market: Key Players