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India Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End User (Retail, Recreation, Banking, Transportation, Education, and Others), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112024A2885
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1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Breakup by State
9.1.3 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Breakup by State
9.4.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players
List of Figures
Figure 1: India: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: India: Digital OOH Advertising Market: Sales Value (in Billion US$), 2018-2023
Figure 3: India: Digital OOH Advertising Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 4: India: Digital OOH Advertising Market: Breakup by Format Type (in %), 2023
Figure 5: India: Digital OOH Advertising Market: Breakup by Application (in %), 2023
Figure 6: India: Digital OOH Advertising Market: Breakup by End User (in %), 2023
Figure 7: India: Digital OOH Advertising Market: Breakup by Region (in %), 2023
Figure 8: India: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million US$), 2018 & 2023
Figure 9: India: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 10: India: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million US$), 2018 & 2023
Figure 11: India: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 12: India: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: India: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: India: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: India: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: India: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: India: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: India: Digital OOH Advertising (Indoor) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: India: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: India: Digital OOH Advertising (Retail) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: India: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: India: Digital OOH Advertising (Recreation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: India: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: India: Digital OOH Advertising (Banking) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: India: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: India: Digital OOH Advertising (Transportation) Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: India: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: India: Digital OOH Advertising (Education) Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: India: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: India: Digital OOH Advertising (Other End Users) Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: India: Digital OOH Advertising (Other End Users) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: North India: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: North India: Digital OOH Advertising Market: Breakup by State (in %), 2023
Figure 34: North India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 35: West and Central India: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 36: West and Central India: Digital OOH Advertising Market: Breakup by State (in %), 2023
Figure 37: West and Central India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 38: South India: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 39: South India: Digital OOH Advertising Market: Breakup by State (in %), 2023
Figure 40: South India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 41: East India: Digital OOH Advertising Market: Sales Value (in Million US$), 2018 & 2023
Figure 42: East India: Digital OOH Advertising Market: Breakup by State (in %), 2023
Figure 43: East India: Digital OOH Advertising Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 44: India: Digital OOH Advertising Industry: SWOT Analysis
Figure 45: India: Digital OOH Advertising Industry: Value Chain Analysis
Figure 46: India: Digital OOH Advertising Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: India: Digital OOH Advertising Market: Key Industry Highlights, 2023 and 2032
Table 2: India: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million US$), 2024-2032
Table 3: India: Digital OOH Advertising Market Forecast: Breakup by Application (in Million US$), 2024-2032
Table 4: India: Digital OOH Advertising Market Forecast: Breakup by End User (in Million US$), 2024-2032
Table 5: India: Digital OOH Advertising Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: India: Digital OOH Advertising Market: Competitive Structure
Table 7: India: Digital OOH Advertising Market: Key Players
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