India Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End User (Retail, Recreation, Banking, Transportation, Education, and Others), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A2885

Buy Now

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End User
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
9.1 North India
9.1.1 Market Trends
9.1.2 Market Breakup by State
9.1.3 Market Forecast
9.2 West and Central India
9.2.1 Market Trends
9.2.2 Market Breakup by State
9.2.3 Market Forecast
9.3 South India
9.3.1 Market Trends
9.3.2 Market Breakup by State
9.3.3 Market Forecast
9.4 East India
9.4.1 Market Trends
9.4.2 Market Breakup by State
9.4.3 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porters Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Policy and Regulatory Landscape
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players

List of Figures

Figure 1: India: Digital OOH Advertising Market: Major Drivers and Challenges
Figure 2: India: Digital OOH Advertising Market: Sales Value (in Billion USD), 2019-2024
Figure 3: India: Digital OOH Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: India: Digital OOH Advertising Market: Breakup by Format Type (in %), 2024
Figure 5: India: Digital OOH Advertising Market: Breakup by Application (in %), 2024
Figure 6: India: Digital OOH Advertising Market: Breakup by End User (in %), 2024
Figure 7: India: Digital OOH Advertising Market: Breakup by Region (in %), 2024
Figure 8: India: Digital OOH Advertising (Digital Billboards) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: India: Digital OOH Advertising (Digital Billboards) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: India: Digital OOH Advertising (Video Advertising) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: India: Digital OOH Advertising (Video Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: India: Digital OOH Advertising (Ambient Advertising) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: India: Digital OOH Advertising (Ambient Advertising) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: India: Digital OOH Advertising (Other Format Types) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: India: Digital OOH Advertising (Other Format Types) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: India: Digital OOH Advertising (Outdoor) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: India: Digital OOH Advertising (Outdoor) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: India: Digital OOH Advertising (Indoor) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: India: Digital OOH Advertising (Indoor) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: India: Digital OOH Advertising (Retail) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: India: Digital OOH Advertising (Retail) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: India: Digital OOH Advertising (Recreation) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: India: Digital OOH Advertising (Recreation) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: India: Digital OOH Advertising (Banking) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: India: Digital OOH Advertising (Banking) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: India: Digital OOH Advertising (Transportation) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: India: Digital OOH Advertising (Transportation) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: India: Digital OOH Advertising (Education) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: India: Digital OOH Advertising (Education) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: India: Digital OOH Advertising (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: India: Digital OOH Advertising (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: North India: Digital OOH Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: North India: Digital OOH Advertising Market: Breakup by State (in %), 2024
Figure 34: North India: Digital OOH Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 35: West and Central India: Digital OOH Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 36: West and Central India: Digital OOH Advertising Market: Breakup by State (in %), 2024
Figure 37: West and Central India: Digital OOH Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: South India: Digital OOH Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: South India: Digital OOH Advertising Market: Breakup by State (in %), 2024
Figure 40: South India: Digital OOH Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 41: East India: Digital OOH Advertising Market: Sales Value (in Million USD), 2019 & 2024
Figure 42: East India: Digital OOH Advertising Market: Breakup by State (in %), 2024
Figure 43: East India: Digital OOH Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: India: Digital OOH Advertising Industry: SWOT Analysis
Figure 45: India: Digital OOH Advertising Industry: Value Chain Analysis
Figure 46: India: Digital OOH Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: India: Digital OOH Advertising Market: Key Industry Highlights, 2024 and 2033
Table 2: India: Digital OOH Advertising Market Forecast: Breakup by Format Type (in Million USD), 2025-2033
Table 3: India: Digital OOH Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
Table 4: India: Digital OOH Advertising Market Forecast: Breakup by End User (in Million USD), 2025-2033
Table 5: India: Digital OOH Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: India: Digital OOH Advertising Market: Competitive Structure
Table 7: India: Digital OOH Advertising Market: Key Players

Purchase Options New Year Sale

Inquire Before Buying

Speak to an Analyst

Request Brochure

Request Customization

Benefits of Customization

Personalize this research
Triangulate with your data
Get data as per your format and definition
Gain a deeper dive into a specific application, geography, customer, or competitor
Any level of personalization

Get in Touch With Us

UNITED STATES

Phone: +1-631-791-1145

INDIA

Phone: +91-120-433-0800

UNITED KINGDOM

Phone: +44-753-714-6104

Email: sales@imarcgroup.com

Client Testimonials

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

IMARC did an outstanding job in preparing our study. They were punctual and precise, delivering all the data we required in a clear and well-organized format. Their attention to detail and ability to meet deadlines was impressive, making them a reliable partner for our project.

I wanted to express my sincere appreciation for your efforts in handling this matter. Your dedication and commitment have truly been commendable. It is evident that you have put in a tremendous amount of hard work and expertise into resolving the issues at hand. I would also like to take this opportunity to inform you that we are greatly interested

Overall, the deliverable was well organized and my experience with the project team was good. In particular, I appreciated how they responded when I requested additional information and the Japanese version.

The IMARC team were extremely professional and very cooperative. The team were also extremely flexible in making changes and modifications wherever required. The entire experience right from project kick-off to after sales support was fruitful and smooth.

I’d like to express my gratitude for the work you accomplished with the industry report. The way you responded to the requirements and delivered under tight timelines shows your expertise, exceptional work ethic and commitment to your customer’s success. The entire team and company are incredibly thankful for your dedication. Once again, thank you

The market reports from IMARC have been instrumental in guiding our business strategies. We found the reports comprehensive and data-driven, which helped us make informed decisions. The detailed insights and actionable data have consistently provided us with a competitive edge in a rapidly changing alcohol market.

One of the best things about IMARC is their flexibility and predisposition to tailor the reports and adapt to our needs. They are not just great in their researching and consulting solutions, but their service is unparallelled. We’ve worked with them a couple of times and we will keep working with them in future projects.

We recently commissioned multiple market research reports from IMARC, and the insights we received were invaluable. The depth of analysis, accuracy of data, and actionable recommendations have greatly enhanced our strategic decision-making.

The market estimates provided by your team were pretty much in line with what we were theorizing internally. Really appreciate the work on this.

The sale account manager and the service was excellent. The data and market trends gathered from the report was insightful and really assisted while planning future product and growth strategies.

The report is excellent and has good amount of data and our team is extremely happy with the information provided.

Thank you very much for your cooperation and post purchase support. We were really happy with the final deliverable, and the takeaways from the report.