The India dietary supplements market size reached INR 157.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach INR 491.4 Billion by 2032, exhibiting a growth rate (CAGR) of 13.49% during 2024-2032. The rising health awareness, increasing disposable income, rapid urbanization, rising aging population, growing prevalence of chronic diseases, rising trust in dietary supplements as a preventive health measure, and rising influence of Western culture are some of the factors propelling the market growth.
Report Attribute
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Key Statistics
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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INR 157.4 Billion |
Market Forecast in 2032
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INR 491.4 Billion |
Market Growth Rate 2024-2032 | 13.49% |
Rising demand for immunity boosters
In the wake of the COVID-19 pandemic, there has been a significant growth in the consumption of dietary supplements mainly aimed at boosting immunity. This trend is driven by the heightened health consciousness among consumers mainly towards the supplements containing vitamins C and D, zinc and herbal extracts mainly known for their immune-enhancing properties. According to an article published by the Ministry of Food Processing Industries, the dietary supplements market in India was valued at USD 3924.44 million in 2022 and is reported to reach USD 10,198.57 million by 2026 with a growth rate of 22% year on year, hence creating a positive outlook for India dietary supplements market growth in the coming future.
Shift towards vegan and plant-based options
Reflecting global dietary trends, the Indian market is witnessing a shift toward vegan, and plant-based dietary supplements. Consumers nowadays are increasingly opting for supplements free from animal-derived ingredients driven by ethical health and environmental concerns. According to a report published by Truly Experiences, 24% of the Indian population is strictly vegetarian, and 9% of the total Indian population is vegan. This shift is influencing product offerings with more companies developing plant-based formulations that cater to this growing segment mainly among urban and health-conscious consumers.
Rise in online sales and digital engagement
The digital transformation has profoundly impacted the India dietary supplements market growth with a marked increase in online sales. E-commerce platforms and help focus the apps are becoming a key distribution channel offering a wide range of products at a competitive price with the convenience of home delivery. According to a report by Indian Brand Equity Foundation, India has gained 125 million online shoppers in the past three years with another 80 million expected by 2025. India's e-commerce market is expected to reach 111 billion USD by 2024 and 200 billion USD by 2026.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2024-2032. Our report has categorized the market based on product type, form, distribution channel, application, and end-use.
Breakup by Product Type:
Vitamin and Mineral Dietary Supplements account for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the product type. This includes vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others. According to the report, vitamin and mineral dietary supplements represented the largest segment.
In India, vitamin and mineral dietary supplements significantly to the India dietary supplements market share. This dominance is mainly fueled by the increasing consumer awareness of health and wellness mainly about the importance of micronutrients in preventing lifestyle diseases and boosting immunity. The growing occurrence of micronutrient deficiencies among the Indian population also plays an important role in encouraging more individuals to turn to supplements as a preventive measure. For instance, according to a consensus by the Consumer Health Division of Bayer, more than two billion people suffer from MiND (micronutrient deficiencies) globally with nearly half living in India. More than 80% of the Indian population suffer from micronutrient deficiencies contributing to compromised immunity.
Breakup by Form:
Tablets holds the largest share of the industry
A detailed breakup and analysis of the market based on the form have also been provided in the report. This includes tablets, capsules, powders, liquids, soft gels, and gel caps. According to the report, tablets accounted for the largest market share.
In the India dietary supplements market, tablets are the most popular form factor and hold the largest share of the industry. This preference is mainly because of the convenience and precision in doses that tablets offer. Tablets are easier to pack, store and transport, which makes them a highly sought after method by both manufacturers and consumers. The cost-effectiveness of tablet manufacturing as compared to other forms like capsules and powders makes them an attractive option for price sensitive Indian market. Tablets also allow for the slow release of nutrients which is beneficial for the absorption of certain supplements further solidifying their dominance in the market.
Breakup by Distribution Channel:
Pharmacies and Drug Stores represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes pharmacies and drug stores, supermarkets and hypermarkets online channels, and others. According to the report, pharmacies and drug stores represented the largest segment.
Pharmacies and drug stores represent the leading distribution channel in Indian dietary supplements market. This prominence is mainly driven by the high level of consumer trust in these outlets where professional advice from pharmacists often guides the consumers’ purchase decisions. The widespread presence of pharmacies across urban and rural areas in India ensures the broad accessibility to a various range of supplements from multivitamins to specialized mineral formulas. These stores frequently offer a diverse portfolio of brands and products which cater to various health needs and budgets. As consumers nowadays increasingly seek out reputable sources for health-related purchases pharmacies and drug stores continues to play an important role in distribution and in India dietary supplements market growth.
Breakup by Application:
Additional Supplements exhibit a clear dominance, accounting for the largest India dietary supplements market share
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes additional supplements, medicinal supplements and sports nutrition. According to the report, additional supplements accounted for the largest market share.
In the India dietary supplements market share the additional supplements encompassing specialty formulas like amino acids, enzymes, and various botanicals exhibit a clear dominance in India dietary supplements market. The segment’s growth is mainly stimulated by the increase in consumer knowledge about specific health benefits that link to these supplements and the growing fitness culture emphasizing personalized nutrition. As lifestyles nowadays become more hectic consumers are seeking targeted solutions for energy, mental clarity, digestive health, and stress reduction which these additional supplements can provide. The integration of traditional Ayurvedic ingredients with modern dietary sciences appeals to the wider range of health-conscious consumers in India further propelling India dietary supplements market growth.
Breakup by End-Use:
The report has provided a detailed breakup and analysis of the market based on the End-Use. This includes infant, children, adults, pregnant women, old-aged.
The infant segment focuses on products that support early developmental stages, such as liquid vitamin D drops and iron supplements. These are crucial for bone strength and neurological development, ensuring infants get a healthy start. Supplements for children are designed to support growth and immune system development, with a strong market for flavored chewable multivitamins and minerals. These products help fill nutritional gaps and support healthy physical and cognitive development. Adult dietary supplements cater to a broad range of health needs, from energy-boosting B vitamins to antioxidant-rich herbal supplements. This segment is driven by lifestyle needs, health maintenance, and chronic disease management. This market segment emphasizes nutritional supplements critical for pregnancy, such as prenatal vitamins with folic acid to promote fetal development and prevent congenital anomalies. Iron and calcium are also heavily marketed to support maternal health and fetal growth. Dietary supplements for the elderly focus on bone health, joint pain relief, and cardiovascular support, with products like glucosamine, omega-3 fatty acids, and coenzyme Q10. These supplements aim to enhance quality of life and manage age-related health issues.
Breakup by Region:
The report has also provided a comprehensive analysis of all the major markets in the region/country, which include North India, East India, West and Central India and South India.
North India demonstrates strong demand for dietary supplements due to high consumer awareness and a growing fitness culture, especially in urban centers like Delhi and Chandigarh. Popular products include protein supplements and multivitamins that cater to a health-conscious population. The market in East India, with Kolkata as a key hub, shows a preference for traditional and herbal supplements, reflecting the region's rich heritage in natural medicine. The demand for supplements that enhance immunity and vitality is particularly high in this area. This region, encompassing major cities like Mumbai and Pune, exhibits a high demand for lifestyle-oriented supplements, including weight management and sports nutrition products. There's also a significant consumption of supplements aimed at combating lifestyle diseases. South India, particularly cities like Bangalore and Chennai, is noted for its tech-savvy consumers who prefer scientifically backed supplements. There's a notable preference for advanced nutraceuticals and specialized supplements targeting specific health issues such as diabetes and hypertension.
Report Features | Details |
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Base Year of the Analysis | 2023 |
Historical Period | 2018-2023 |
Forecast Period | 2024-2032 |
Units | INR Billion |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Vitamin and Mineral Dietary Supplements, Herbal Dietary Supplements, Protein Dietary Supplements, Others |
Forms Covered | Tablets, Capsules, Powders, Liquids, Soft Gels, Gel Caps |
Distribution Channels Covered | Pharmacies and Drug Stores, Supermarkets and Hypermarkets, Online Channels, Others |
Applications Covered | Additional Supplements, Medicinal Supplement, Sports Nutrition |
End-Uses Covered | Infant, Children, Adults, Pregnant Women, Old-Aged |
Regions Covered | North India, East India, West and Central India, South India |
Companies Covered | Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc. |
Customization Scope | 10% Free Customization |
Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The India dietary supplements market was valued at INR 157.4 Billion in 2023.
We expect the India dietary supplements market to exhibit a CAGR of 13.49% during 2024-2032.
The rising adoption of dietary supplements to fulfill the nutritional gap in the body for preventing diseases and other lifestyle related problems, as they are rich in vitamins, minerals, enzymes, etc., is primarily driving the India dietary supplements market.
The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of dietary supplements across the nation.
Based on the product type, the India dietary supplements market has been categorized into vitamin and mineral dietary supplements, herbal dietary supplements, protein dietary supplements, and others. Among these, vitamin and mineral dietary supplements currently account for the majority of the total market share.
Based on the form, the India dietary supplements market can be segregated into tablets, capsules, powders, liquids, soft gels, and gel caps. Currently, tablets exhibit a clear dominance in the market.
Based on the distribution channel, the India dietary supplements market has been divided into pharmacies and drug stores, supermarkets and hypermarkets, online channels, and others. Among these, pharmacies and drug stores currently hold the majority of the total market share.
Based on the application, the India dietary supplements market can be bifurcated into additional supplements, medicinal supplement, and sports nutrition. Currently, additional supplements account for the largest market share.
On a regional level, the market has been classified into North India, East India, West and Central India, and South India.
Some of the major players in the India dietary supplements market include Amway India Enterprises Private Limited, Herbalife International India Private Limited, Dabur India Limited, Abbott India Limited, Kraft Heinz India Private Limited, Himalaya Drug Company, Sun Pharmaceutical Industries Limited, GlaxoSmithKline Consumer Healthcare Limited, Danone Nutricia International Private Limited, Patanjali Ayurved Limited, etc.