India Decorative Rug Market Size, Share, Trends and Forecast by Product Type, Application, Distribution Channel, and Region, 2025-2033

India Decorative Rug Market Size, Share, Trends and Forecast by Product Type, Application, Distribution Channel, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A30854

India Decorative Rug Market Overview:

The India decorative rug market size reached USD 150.68 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 292.90 Million by 2033, exhibiting a growth rate (CAGR) of 7.07% during 2025-2033. The market is driven by rising disposable income, increasing demand for luxury home décor, growth in urbanization and real estate, and a strong handwoven textile heritage. Additionally, the influence of e-commerce, changing consumer preferences, sustainability trends, and export demand for Indian handmade rugs further fuel the India decorative rug market growth.

Report Attribute
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024 USD 150.68 Million
Market Forecast in 2033 USD 292.90 Million
Market Growth Rate 2025-2033 7.07%


India Decorative Rug Market Trends:

Growth in Urbanization and Real Estate Development

Rapid urbanization and the expansion of residential and commercial real estate are major drivers of the decorative rug market in India. When cities expand, more residents are taking up residence in modern apartments, upscale houses, and office buildings, creating a heightened demand for decorative and practical residential furnishings such as rugs. Developers, interior designers, and architects include handwoven and modern rugs in their developments, driving sales. Additionally, the rise in co-working spaces, hotels, and premium retail outlets further contributes to the demand for high-quality decorative rugs for interior enhancement, creating a positive India decorative rug market outlook. For instance, in January 2025, Jaipur Rugs, a handmade rug manufacturer, expanded into Chhattisgarh with the opening of its first store in Raipur. Jaipur Carpets, a manufacturer of handcrafted luxury carpets, now has 19 stores overall, including international flagship locations in Milan, Dubai, London, and Singapore.

India Decorative Rug Market Size

Strong Handwoven Textile Heritage and Global Demand

India has a rich heritage of handwoven textiles and is one of the largest producers and exporters of decorative rugs. States like Rajasthan, Uttar Pradesh, and Kashmir are globally known for their hand-knotted, hand-tufted, and woven carpets. The demand for authentic Indian rugs in international markets like the U.S., Europe, and the Middle East continues to rise. For instance, in May 2023, Obeetee Carpets, a producer of handmade carpets and rugs in India, collaborated with Tissage, a modern rug brand based in Jaipur, to display Tissage's Impasto collection at its flagship store in Delhi. The collection takes its cue from the impasto technique of painting -- made famous by artists such as Vincent Van Gogh, Monet, and Cezanne -- in which paint is layered heavily on the canvas, producing a three-dimensional appearance that enhances texture and depth in the artwork. The Impasto rug collection, designed by Tissage, reinterprets that method to produce layered rugs rich in texture and depth. The rugs in the Impasto collection showcase a sparkling blend of different types of wools and silks, employing a novel cross-knitting technique to mimic enhanced depth in specific regions

India Decorative Rug Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, application, and distribution channel.

Product Type Insights:

  • Machine-Made Rugs
  • Hand-tufted Rugs
  • Hand-knotted Rugs
  • Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes machine-made rugs, hand-tufted rugs, hand-knotted rugs, and others.

Application Insights:

India Decorative Rug Market By Application

  • Residential
  • Commercial

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes residential and commercial.

Distribution Channel Insights:

  • Online
  • Offline

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.

Regional Insights:

  • North India
  • South India
  • East India
  • West India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Decorative Rug Market News:

  • In January 2025, the leading designer hand-knotted carpet brand from RKS Carpets, Luxurify, revolutionized the luxury market in India. Luxurify, supported by RKS Carpets' 35-year history of worldwide luxury, creates stunning rugs for discriminating homes by fusing classic craftsmanship with contemporary elegance.
  • In January 2023, Jaipur Rugs, a well-known retail social enterprise in India, collaborated with the revered late Jocelyn Burton, a renowned silversmith and jewelry designer from Britain, to launch limited-edition rugs inspired by her beautiful works.

India Decorative Rug Market Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Million USD
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
  • Product Type
  • Application
  • Distribution Channel 
  • Region
Product Types Covered Machine-Made Rugs, Hand-tufted Rugs, Hand-knotted Rugs, Others
Applications Covered Residential, Commercial
Distribution Channels Covered Online, Offline
Regions Covered North India, South India, East India, West India
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the India decorative rug market performed so far and how will it perform in the coming years?
  • What is the breakup of the India decorative rug market on the basis of product type?
  • What is the breakup of the India decorative rug market on the basis of application?
  • What is the breakup of the India decorative rug market on the basis of distribution channel?
  • What is the breakup of the India decorative rug market on the basis of region?
  • What are the various stages in the value chain of the India decorative rug market? 
  • What are the key driving factors and challenges in the India decorative rug market?
  • What is the structure of the India decorative rug market and who are the key players?
  • What is the degree of competition in the India decorative rug market? 

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India decorative rug market from 2019-2033.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the India decorative rug market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India decorative rug industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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India Decorative Rug Market Size, Share, Trends and Forecast by Product Type, Application, Distribution Channel, and Region, 2025-2033
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