The India decorative rug market size reached USD 150.68 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 292.90 Million by 2033, exhibiting a growth rate (CAGR) of 7.07% during 2025-2033. The market is driven by rising disposable income, increasing demand for luxury home décor, growth in urbanization and real estate, and a strong handwoven textile heritage. Additionally, the influence of e-commerce, changing consumer preferences, sustainability trends, and export demand for Indian handmade rugs further fuel the India decorative rug market growth.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 150.68 Million |
Market Forecast in 2033 | USD 292.90 Million |
Market Growth Rate 2025-2033 | 7.07% |
Growth in Urbanization and Real Estate Development
Rapid urbanization and the expansion of residential and commercial real estate are major drivers of the decorative rug market in India. When cities expand, more residents are taking up residence in modern apartments, upscale houses, and office buildings, creating a heightened demand for decorative and practical residential furnishings such as rugs. Developers, interior designers, and architects include handwoven and modern rugs in their developments, driving sales. Additionally, the rise in co-working spaces, hotels, and premium retail outlets further contributes to the demand for high-quality decorative rugs for interior enhancement, creating a positive India decorative rug market outlook. For instance, in January 2025, Jaipur Rugs, a handmade rug manufacturer, expanded into Chhattisgarh with the opening of its first store in Raipur. Jaipur Carpets, a manufacturer of handcrafted luxury carpets, now has 19 stores overall, including international flagship locations in Milan, Dubai, London, and Singapore.
Strong Handwoven Textile Heritage and Global Demand
India has a rich heritage of handwoven textiles and is one of the largest producers and exporters of decorative rugs. States like Rajasthan, Uttar Pradesh, and Kashmir are globally known for their hand-knotted, hand-tufted, and woven carpets. The demand for authentic Indian rugs in international markets like the U.S., Europe, and the Middle East continues to rise. For instance, in May 2023, Obeetee Carpets, a producer of handmade carpets and rugs in India, collaborated with Tissage, a modern rug brand based in Jaipur, to display Tissage's Impasto collection at its flagship store in Delhi. The collection takes its cue from the impasto technique of painting -- made famous by artists such as Vincent Van Gogh, Monet, and Cezanne -- in which paint is layered heavily on the canvas, producing a three-dimensional appearance that enhances texture and depth in the artwork. The Impasto rug collection, designed by Tissage, reinterprets that method to produce layered rugs rich in texture and depth. The rugs in the Impasto collection showcase a sparkling blend of different types of wools and silks, employing a novel cross-knitting technique to mimic enhanced depth in specific regions
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the regional level for 2025-2033. Our report has categorized the market based on product type, application, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes machine-made rugs, hand-tufted rugs, hand-knotted rugs, and others.
Application Insights:
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes residential and commercial.
Distribution Channel Insights:
A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes online and offline.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include North India, South India, East India, and West India.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report | Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Machine-Made Rugs, Hand-tufted Rugs, Hand-knotted Rugs, Others |
Applications Covered | Residential, Commercial |
Distribution Channels Covered | Online, Offline |
Regions Covered | North India, South India, East India, West India |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: