India Car Rental Market

Market Overview:

The India car rental market size reached USD 2,742 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 9,287 Million by 2033, exhibiting a growth rate (CAGR) of 14.5% during 2025-2033 The growing traffic congestion and the challenges associated with vehicle ownership, the emergence of mobile applications and online platforms, and the rapid expansion of services to tier-2 and tier-3 cities represent some of the key factors driving the market.

Car rental refers to a service that allows individuals to rent automobiles for a short period, ranging from a few hours to several weeks. This service is primarily used by people who require a vehicle for temporary use, such as tourists or those whose own cars are unavailable due to repairs. Car rental agencies maintain a fleet of various types of vehicles to cater to different customer needs, including economy, luxury, or specialized vehicles. Rentals are typically charged per day or per week, and the cost may include insurance and other additional fees. Customers must meet specific age, licensing, and insurance requirements and are responsible for returning the vehicle in the same condition in which it was rented. Car rental offers flexibility and convenience, enabling individuals to select a vehicle that fits their budget and needs. It also plays an important role in reducing the demand for private car ownership, thus contributing to reduced traffic congestion and environmental pollution. The service is available in many urban areas and airports worldwide, making it an accessible and practical option for both local residents and travelers.

India Car Rental Market Trends:

The India car rental industry is experiencing robust growth, driven by a favorable environment for its expansion. One of the primary drivers is the rapid urbanization in the country, which has led to increased traffic congestion and the challenges associated with vehicle ownership, such as parking and maintenance. This circumstance has persuaded many city inhabitants to choose automobile rental services as a more practical and affordable substitute for owning a car. A significant boost to the car rental industry in India comes from the flourishing tourism sector. The increase in both domestic and international tourists has created a higher demand for rental cars, especially in tourist hotspots. The emergence of mobile applications and online platforms that allow for simple booking and payment has improved the procedure and helped the sector develop. Along with this, the corporate sector is another essential contributor to the car rental industry's expansion in India. Several businesses prefer to utilize rental cars for their employees rather than maintain a fleet of company-owned vehicles, as it can be more economical and flexible. In addition, government initiatives that promote investments in infrastructure, such as improved road networks, also enhance the appeal of car rental services by making road travel more convenient and efficient. Moreover, changing societal attitudes and the growing middle class in India are shifting preferences towards comfort and convenience, leading to a preference for car rentals over public transportation in some cases. The expansion of services to tier-2 and tier-3 cities is further widening the reach of the car rental industry. Furthermore, the introduction of innovative business models, including self-drive rentals and ride-sharing, is creating a positive market outlook.

India Car Rental Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the India car rental market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on booking type, rental length, vehicle type, application, and end-user.

Breakup by Booking Type:

• Offline Booking
• Online Booking
   

The report has provided a detailed breakup and analysis of the market based on the booking type. This includes offline booking and online booking.

Breakup by Rental Length:

• Short Term
• Long Term
   

A detailed breakup and analysis of the market based on the rental length have also been provided in the report. This includes short term and long term.

Breakup by Vehicle Type:

• Luxury
• Executive
• Economy
• SUVs
• Others
   

The report has provided a detailed breakup and analysis of the market based on the vehicle type. This includes luxury, executive, economy, SUVs, and others.

Breakup by Application:

• Leisure/Tourism
• Business
   

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes leisure/tourism and business.

Breakup by End-User:

• Self-Driven
• Chauffeur-Driven
   

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes self-driven and chauffeur-driven.

Breakup by Region:

• South India
• North India
• West & Central India
• East India
   

The report has also provided a comprehensive analysis of all the major regional markets, which include South India, North India, West & Central India, and East India.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

India Car Rental Market Report Scope:

Key Questions Answered in This Report:

• How has the India car rental market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the India car rental market?
• What is the breakup of the India car rental market on the basis of booking type?
• What is the breakup of the India car rental market on the basis of rental length?
• What is the breakup of the India car rental market on the basis of vehicle type?
• What is the breakup of the India car rental market on the basis of application?
• What is the breakup of the India car rental market on the basis of end-user?
• What are the various stages in the value chain of the India car rental market?
• What are the key driving factors and challenges in the India car rental?
• What is the structure of the India car rental market and who are the key players?
• What is the degree of competition in the India car rental market? 

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the India car rental market from 2019-2033
• The research study provides the latest information on the market drivers, challenges, and opportunities in the India car rental market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the India car rental industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.